Mike Madrid Profile picture
Jan 23 10 tweets 2 min read Read on X
Let’s talk a little bit more about why anti-Trump GOP’ers in Iowa and NH matter:

1st is Iowa a state that is dominated by white evangelicals in the GOP primary, Trumps strongest base giving him 81% of their votes in 2020
2nd is New Hampshire a state that has a higher than the national average of white non-college educated voters.

These two demographics give us the first real test of how Republicans are making voting decisions in 2024.
AP votecasts telling us fully 20% of GOP voters saying they won’t vote Trump is truly extraordinary & suggests true weakness in the Republican base.

Low turnout isn’t the indicator I think most pundits believe it is - it’s not a sign of low intensity when it’s -5 degrees.
But low Iowa turnout does help us dig deeper into GOP mindset and is more than a representative sample - it’s actually a VERY good massive sample.

Trump getting 50% of the vote is NOT in and of itself a bad sign for Trump, the key data point is that
20% of non-Trump GOP voters are saying they won’t vote for him. That is conceivably 15-17% of core Republican voters saying they won’t vote Trump.

Remember in 2020 I coined the term “The Bannon Line” to explain Trump losing only 4-7% of GOP voters would mean he would lose.
The Bannon Line projection in 2020 was correct - Trump actually lost 9% of the GOP vote BUT Biden lost ground with Latinos, African-Americans & other non-white voters.

I warned about this publicly. It remains a bigger threat in 2024 than 2020 but that’s a different thread.
New Hampshire will tell us more about non-college educated blue collar workers that are NOT evangelical voters. That’s important because his weakness will be from a different part of his base, economic NOTHING values voters.
The most important thing is not if Haley wins (very unlikely), it’s how anti-Trump her Republican voters are. That tells us everything.

If she gets 40% of the vote there’s a wide election impact between 10,15 or 20% of these Republicans saying they won’t vote for Trump.
So that’s the key metric to look at: not if she wins, not how big the spread is between them - it’s how much of her vote is anti-Trump.

The pro-Haley voter is more likely to go to Trump when she inevitably drops out.

The anti-Trump voter is less likely.
The Republican defections in Iowa & NH give us a look at the two critical wings of the GOP coalition.

The Bannon Line will not be the same as it was in 2020 because the coalitions are shifting.

The more Latinos move right the more GOP women Biden needs to go left.

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More from @madrid_mike

Jan 16
Yes the Iowa caucuses are an irrelevant relic of the past but here’s my hot takes anyway:

1. Like some of us have been saying for years, it’s Trumps party. Spending time, effort and energy on any strategy not attacking him is pointless,
2. Iowa consolidating behind Trump so overwhelmingly is a sign of his weakness NOT strength. His white, rural evangelical base LOVES him but they and their ideology turns off virtually every other demographic. Trumps radicalized base will be a net negative in November
3. Nikki Haley’s crossover strategy is a disaster and always has been. Dems and Independents crossing over to vote in a gop primary isn’t a strategy - it’s a desperate mistake that actually consolidated Trumps base. Waste of time.
Read 5 tweets
Nov 16, 2023
I’ve been consistently stating that Joe Biden is in a strong position to win re-election. The fundamentals have looked very good.

Now it’s time for some straight talk.

Biden, and Democrats have a continuing Latino problem that could cost them the election.
Latino voters will show up in numbers greater than the margin of victory in Nevada, Arizona, Georgia, Wisconsin & North Carolina.

Latino voters here haven’t gotten the investment over the past few years to give DEMs assurance they’ll get the Latino numbers they need.
But as much as early investment, infrastructure & ads matter - they do NOT make up for messages that don’t work.

Democrats playbook of relying on border issues, farmworker issues & kids in cages aren’t working anymore - they’re going to work even less in 2024 and in the future.
Read 16 tweets
Sep 25, 2023
The good news is there’s finally more attention focused on Latino voters & Latino polling, the bad news (for some) is there’s gonna be more attention paid the methodologies that have distorted Hispanic voter option for some time. 🧵
Todays Univision poll is a good case in point. As is the case with every poll at this time in the cycle - take it with a grain of salt. I’m sure there’s some great stuff as well as some wonky stuff in there.

I’m not paying much attention to it. Why?
For the same reason I don’t pay much mind to Rasmussen polling. If there are pollsters with histories of wildly inaccurate data over a series of years - that’s something you need to keep in mind.

Does that mean the
poll is wrong? Nope. Means I don’t trust what they’re doing.
Read 14 tweets
Nov 13, 2022
The President and the Vice-President can not be the inhabitants of the same state. Florida, for example.
Rather, the electors of a state can only give their votes to ONE of either the President or VP. Meaning a party would run the very real risk of giving the VP position to the other party if it were a swing state. Florida, for example.
Article II of the US Constitution states: “The electors shall meet in their respective states, and vote by ballot for two persons, of whom one at least shall not be an inhabitant of the same state with themselves.”
Read 4 tweets
Nov 12, 2022
A quick note on the Latino Vote since we’ve got most of the data in to draw conclusions (looking at you California)…

I’ve been a studying and analyzing state and national data since the 1992 cycle and there’s one constant:
If one side disagrees with the exit polls they’ll produce their own ‘data’ to draw the conclusions they want. If they like it they’ll stick with it.

There has been an unfortunate growth in ‘Latino experts’ recently, many of whom I’ve never heard of before this year. Beware!
The Latino vote is very dynamic and complicated. The construct of what we called Latino voters in 1980 was very different than 2000 and far different than 2020.

There’s going to be a lot of cherry-picking of data to set a ‘narrative’ that each party wants.
Read 9 tweets
Nov 11, 2022
Remember that last week Kevin McCarthy tried to get the head of the US Chamber fired. Bold move when you’re from the shrinking establishment wing of the GOP.

Scoop: McCarthy privately floats replacing Chamber leadership axios.com/2022/11/02/sco…
McCarthy is now being told he must bend the knee to Trump & declare 2024 support for him if he wants the votes to be speaker.

He is now completely without a loyal base & his fortunes are tied inextricably to Trump.
More than any other Republican politician I have known, Kevin McCarthy has an uncanny finger on the pulse of the Republican base: The problem is there are now three discernible factions in the conference and they’re irreconcilable
Read 4 tweets

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