Thread by @oshalchemy

This advertising book made me $100,000

In just 8 months...

Here's the TOP 7 lessons I took away...

You ready to level up? 🧠

1) Write Compelling Headlines:

"Five times as many people read the headline as read the body copy." - Ogilvy.

So, writing attention-grabbing and educational headlines is essential to getting your audience's attention hooked...

And motivating them to read further.

2) Keep It Simple & Clear

There's a reason why Ogilvy's marketing strategy was a level above the rest...

It's because, above all, he kept his messaging simple and clearly explained the end-outcome of the product to the customer.

This is what I do in my landing pages too:

3) Know Your Audience:

When Ogilvy said "your customer is not a moron, they're your wife" he meant that you have to DEEPLY understand them.

Here's my formula to do this:

✅ Know their wants + needs
✅ Know their pain points
✅ Know their language, and speak it when selling

4) Use The Power of Storytelling:

As kids, we learned the do's and don'ts about life through stories

And it has been one of the most efficient ways we've learned for centuries

When applied to marketing, storytelling is a powerful tool for teaching customers about your product

5) Research and Testing:

Ogilvy once said "Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

Research is key.

Even with my own landing page agency, I've seen how impactful research can be when it comes to client results

6) Pictures Sell:

Ogilvy understood more than anyone that a picture truly does paint a thousand words.

The right visuals can do the heavy-lifting in selling your product.

A pattern I've noticed is that the more premium your product is, the stronger your visuals need to be.

7) Social Proof Is A Sales Tool:

Ogilvy often used social proof in his advertising

Because he knew that what was more powerful than a brand selling people on its own product

were its customers selling other people on it

Because it's more credible

Here's my social proof: 👀

Bonus 8) Call to Action:

Every section on a webpage should have a clear and compelling call to action (CTA).

Ogilvy believed in guiding the reader on what steps to take next, and you should do the same.

Here's some of my examples of this:

Want me to design you a high-converting landing page for your eCom brand? 📈

Book a 1:1 call with me here 👇
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