Brian Feroldi Profile picture
Mar 6, 2024 15 tweets 4 min read Read on X
How to analyze a:

▪️Balance Sheet
▪️Income Statement
▪️Cash Flow Statement

In less than 5 minutes: Image
Every company has 3 financial statements.

Each answers a unique question:

1. Balance Sheet: What’s your net worth?

2. Income Statement: Are you profitable?

3. Cash Flow Statement: Are you generating cash? Image
1A: Balance Sheet

This tells you a company’s net worth at a specific point in time.

Layout: Image
1B: What I focus on first:

1⃣ Cash & Equivalents: How much?
2⃣ Debt: How much vs. cash?
3⃣ Goodwill: How much?
4⃣ Retained Earnings (+ T.S.): Positive?
5⃣ Receivables & Inventory: How much? Image
1C: Best Possible Answers

1⃣Cash & Equivalents: More than debt
2⃣Short & Long-Debt: None
3⃣Goodwill: Zero
4⃣Retained Earnings (+ T.S.): Positive
5⃣ Receivables & Inventory: None
2A: The Income Statement

This tells you if a company is “profitable” or not during a period of time

Layout: Image
2B: I look at 2 income statements with comparable periods.

What I focus on first:
1⃣Revenue: Up or down?
2⃣Gross Profit: Up or down?
3⃣EPS (Diluted): Positive or negative?
4⃣Shares Outstanding: Up or down?
5⃣Operating Expenses: Up or down? Image
2C: Best Possible Answers

1⃣Revenue: Up 30%+
2⃣Gross Profit: Up 30%+
3⃣EPS: Up 30%+
4⃣Shares Outstanding: Down 4%+
5⃣Operating Expenses: Stable
3A: The Cash Flow Statement

This tells you how cash moves in and out of a business over a period of time.

Layout: Image
3B: What I focus on first:

1⃣OCF: Positive or negative?
2⃣CapEx: More or less than OCF?
3⃣NCC: Any big numbers? S.B.C.?
4⃣Stock: Issuance or buybacks?
5⃣Debt: Borrow or repay? Image
3C: Best possible answers

1⃣ OCF: Positive (+ Growing)
2⃣CapEx: Much less than OCF
3⃣NCC: Nothing noteworthy + Low SBC
4⃣Stock: Buybacks ✅
5⃣Debt: Repayment✅
I’d never make an investment decision without MUCH more analysis than this.

Accounting (and investing) is FILLED with nuance

Still, with <1 minute of analysis per financial statement, you can quickly identify a company's strengths + weaknesses
If you invest, you MUST learn accounting

Want to level up your skills?

Enroll in my free, 5-day email course - Financial Statements School

Check it out here (It's free) -> longtermmindset.co/fss
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Summary infographic: Image
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More from @BrianFeroldi

May 17
8 visuals every investor should memorize:

1: In the long run, stocks win: Image
2: You make far more money by holding through bull markets that you lose by holding through bear markets. Image
3: Investors are their own worst enemy.

Why do they underperform?

Their behavior. Image
Read 9 tweets
May 16
My worst investing decisions ever all contain the same word:

Sell

But that doesn't mean I "buy and forget"

Here are the exact reasons I will exit an investment: Image
1: Thesis Busted

Translation: I was wrong

This could be because:
▪️Brand deteriorated
▪️Management isn't executing
▪️I misjudged the moat
▪️Rising competition

If the original reasons I bought are no longer valid, I admit defeat and move on
2: Accounting Irregularities

If I can't trust the numbers, I'm out.

Accounting Irregularities = You are dead to me forever
Read 14 tweets
May 12
How to analyze an income statement, FAST.

Study these 7 infographics:

1: Income Statement Overview Image
2: Three Types of Analysis Image
3: Net Income vs Free Cash Flow Image
Read 8 tweets
May 11
The most powerful investing principles I've ever learned are counterintuitive.

That’s logical - if they were intuitive, I wouldn't need to learn them.

Here are 7 counterintuitive investing principles I had to learn the hard with (with visuals) Image
1: Don’t haggle

If a stock is trading at $21, I used to set a limit order for $20.50

But my orders usually didn't fill.

Haggling caused me not to BUY a few mega-winners.

Which is FAR MORE costly than slightly overpaying. Image
Think of it this way:

If stock checks all your boxes and goes from $20 to $200

Does it matter if you got in at $19.56 or $21.25?

If you think a stock has 10x potential from today's price, don’t haggle over pennies.

Just buy it.
Read 18 tweets
May 8
I bought my first stock 21 years ago.

Here are 21 harsh investing truths I learned the hard way:

1: The worst mistake is to sell a mega-winner early Image
2: Humans are pre-programmed to be bad at investing.

3: Your personal finances are 10x more important than your investments.

4: Handle volatility is 100x easier in theory than in reality.
5: Confidence in your strategy will rise and fall in lock-step with asset prices.

6: The best stocks put their owners through gut-wrenching volatility. The worst stocks do, too.

7: You're going to be wrong—a lot. Be humble.
Read 10 tweets
May 6
How to Read 10Ks Like a Hedge Fund

Here’s what metrics professional analysts focus on (using $MA as an example:) Image
1: Business overview.

Understand everything about how the business works, like:
- What is the business model?
- Who are the key suppliers, distributors, partners?
- Revenue quality?(Recurring? Recession proof?)
- What is the revenue split from products / services? Image
2: Risk Factors

Most of these are standard.

Identify the risks that are company-specific and make sure you understand them. Image
Read 14 tweets

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