MATT GRAY Profile picture
Mar 17, 2024 21 tweets 8 min read Read on X
The cost of distraction is the person you could’ve become.

If you suffer from distraction, read this.

My Deep Work routine: Image
As an Autopreneur, I've learned that the key to success is not just working hard, but working smart.

One of the most powerful techniques I use is deep work - focusing intensely on a single task without distraction.

Here's my deep work routine to help you master anything:
Turn Off Your Phone

Notifications, calls, and texts are the enemy of deep work.

When I'm in deep work mode, my phone is on airplane mode or in another room.

If you service low-leverage tasks, you sacrifice energy from higher-leverage activities.

It's a zero-sum game.
Reduce Multitasking

Studies show that multitasking reduces productivity by 40%.

When I'm doing deep work, I focus on one task at a time.

I break projects into small chunks and work through them systematically.

Multitasking is the ability to screw everything up simultaneously.
Practice Mindfulness And Meditate

Before starting a deep work session, I take a few minutes to meditate.

This helps clear my mind, reduce stress, and increase focus.

Mindfulness gives you time. Time gives you choices.

Choices, skillfully made, lead to freedom. Image
Get More Sleep

Adequate sleep is crucial for cognitive function and productivity.

I aim for 7-9 hours per night to ensure my brain is well-rested and ready for deep work.

Practice does not make perfect. It is practice, followed by a night of sleep, that leads to perfection.
Focus On The Present Moment

During deep work, I aim to be fully present with the task at hand.

If my mind starts to wander, I gently bring it back to the present.

This takes practice, but you can train your brain to focus. Image
Take Breaks

Paradoxically, taking breaks can actually improve your focus.

After 60-90 minutes of deep work, I take a short break to recharge.

I'll go for a quick walk, do some stretches, or just rest my eyes for a few minutes.

Because taking a break can lead to breakthroughs.
Connect With Nature

Whenever possible, I do my deep work sessions outside in nature.

The fresh air, natural light, and greenery have a calming effect that aids concentration.

I believe nature is not a place to visit; it is home. Image
Train Your Brain

Deep work is a skill that can be trained and improved over time.

Start with shorter sessions (25 minutes) and gradually increase the duration as you build your focus muscle.

Continuous improvement > Delayed perfection. Image
Exercise Daily

Regular exercise is one of the best things you can do for your brain.

It increases blood flow, releases endorphins, and promotes the birth of new brain cells.

Movement is a medicine for creating change in your physical, emotional and mental states.
Eat Clean

The food you eat directly impacts your cognitive function.

I fuel my deep work sessions with nutrient-dense whole foods like veggies, nuts, and lean proteins.

I avoid sugary snacks and processed foods that cause energy crashes and brain fog.

You are what you eat. Image
Listen To Music

The right music can help you get into flow state and drown out distractions.

I have a dedicated deep work playlist with instrumental tracks that put me in the zone.

Music is therapy

It is a communication far more powerful than words, and far more efficient. Image
Set A Daily Priority

Each morning, I identify my #1 priority - the task that will have the biggest impact on my goals.

I block off time for deep work on this task before anything else.

The key is not to prioritize what's on your schedule, but to schedule your priorities. Image
Use A Timer

To build a deep work habit, I use a timer to track my sessions.

I set it for 60-90 minutes and work intensely until it goes off.

Seeing the timer ticking down creates a sense of urgency and helps me stay on task.

I use the Pomodoro technique to include breaks. Image
Have Fun

Deep work doesn't have to be a grind. I approach it with a sense of curiosity and playfulness.

I choose topics and projects that genuinely interest me so it feels more like play than work.

When work becomes play, and play becomes your work, your life unfolds. Image
Have An Exciting Mission

Ultimately, deep work is most effective when aligned with a meaningful mission.

For me, it's helping 100M founders automate their business and hit $5M profit per year.

Define your own inspiring mission to fuel your focus.
If you want to achieve mastery in your field, you need to put in deep work.

By following this routine consistently, you'll be amazed at how much you can accomplish in a short amount of time.

It's not about working more hours - it's about making the hours you do work count.
"Deep work is the superpower of the 21st century." - Cal Newport

Master the art of deep work, and you'll be able to learn anything, build anything, and achieve anything you set your mind to.

It’s the first step towards the life you always dreamed of. Image
Want to Learn How To Get More Leads Than You Can Handle?

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More from @matt_gray_

Aug 2
If you want to 10x your income in 2025 (working 4 hours a day), read this:
Most entrepreneurs build prisons instead of businesses.

They grind 14 hours a day, sacrifice health, and still struggle to scale.

I've built a portfolio of internet companies doing $13.8M/year, working just 4 hours daily.

Here's the blueprint to true freedom while scaling your income:Image
First, understand the new wave of entrepreneurship:

The founder-led business model.

No office. No full-time staff. No complex operations.

Just you, leveraging your personality and expertise to build a thriving business around yourself. Image
Read 14 tweets
Jul 26
Everyone with a laptop should earn $1,000,000 per year.

Sadly, most people don’t know where to start.

Here’s the playbook to build a 7-figure offer stack in the next 60 days: Image
Your offer stack starts with the Value Ladder.

This system increases customer lifetime value by giving them multiple ways to work with you.

Think of it as a journey from first purchase to long-term partnership.

Each step builds more trust and value.
Your value ladder should have three core offers:

• Low-ticket
• Core high-ticket offer
• Ultra high-ticket

Your stack should match customer commitment levels.

Now, follow this system to build a bullet-proof offer-stack: Image
Read 9 tweets
Jul 24
I generate $264,000 per month from content.

Not luck. Not grinding 80-hour weeks. Not spending millions on ads.

A proven system that converts attention into cash.

Here's exactly how:
Most founders are throwing money away.

I spent $487,000 testing content strategies over 3 years.

Here's what doesn't work:

• Posting whenever you "feel creative"
• Random "inspiration" posts with no strategic direction
• Chasing followers, likes, and comments while your bank account stays empty

Content without direction isn't just noise, it's expensive waste.Image
The Content GPS System That Changed Everything

After helping 732 founders transform content into cash machines, I've distilled it to three elements:

• G: Goals (specific revenue outcomes for each piece)
• P: Pillars (core themes that position you as authority)
• S: Systems (automated processes that run without constant input)

This is your 24/7 revenue engine on autopilot.Image
Read 19 tweets
Jul 23
How I manage my energy like a Fortune 500 CEO:
Most founders manage their time.

I manage my energy.

Here's why energy beats time management:
The Energy vs Time Problem

Time is finite. Energy is renewable.

You can't create more time. You can create more energy.

I optimize for 4 types of energy:

Physical Energy

• 8 hours of sleep
• Clean eating habits
• Regular health checkups
• Morning workout routine Image
Read 22 tweets
Jul 19
How to build a 4-person team that creates 200+ pieces of content per month:
Most founders try to do content alone.

They burn out, get inconsistent, and give up.

Here's how I built a media machine:
The Solo Creator Problem

Doing content alone means:

• Tracking all metrics
• Managing all platforms
• Handling all distribution
• Creating every piece yourself

This doesn't scale. Image
Read 21 tweets
Jul 13
How to work 4 hours a day (and remove yourself from operations):
Most founders are trapped in their own businesses.

I was checking Slack at 6 AM, answering emails at midnight, and attending 47 meetings per week.

Making $375,000 per month but feeling like I owned a job, not a business. Image
The Founder Trap

You think you're building a company.

You're actually building a prison.

Every decision flows through you.

Every problem lands on your desk.

Every fire becomes your emergency.

Your business doesn't run without you.

It runs because of you. Image
Read 12 tweets

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