MATT GRAY Profile picture
Mar 17, 2024 21 tweets 8 min read Read on X
The cost of distraction is the person you could’ve become.

If you suffer from distraction, read this.

My Deep Work routine: Image
As an Autopreneur, I've learned that the key to success is not just working hard, but working smart.

One of the most powerful techniques I use is deep work - focusing intensely on a single task without distraction.

Here's my deep work routine to help you master anything:
Turn Off Your Phone

Notifications, calls, and texts are the enemy of deep work.

When I'm in deep work mode, my phone is on airplane mode or in another room.

If you service low-leverage tasks, you sacrifice energy from higher-leverage activities.

It's a zero-sum game.
Reduce Multitasking

Studies show that multitasking reduces productivity by 40%.

When I'm doing deep work, I focus on one task at a time.

I break projects into small chunks and work through them systematically.

Multitasking is the ability to screw everything up simultaneously.
Practice Mindfulness And Meditate

Before starting a deep work session, I take a few minutes to meditate.

This helps clear my mind, reduce stress, and increase focus.

Mindfulness gives you time. Time gives you choices.

Choices, skillfully made, lead to freedom. Image
Get More Sleep

Adequate sleep is crucial for cognitive function and productivity.

I aim for 7-9 hours per night to ensure my brain is well-rested and ready for deep work.

Practice does not make perfect. It is practice, followed by a night of sleep, that leads to perfection.
Focus On The Present Moment

During deep work, I aim to be fully present with the task at hand.

If my mind starts to wander, I gently bring it back to the present.

This takes practice, but you can train your brain to focus. Image
Take Breaks

Paradoxically, taking breaks can actually improve your focus.

After 60-90 minutes of deep work, I take a short break to recharge.

I'll go for a quick walk, do some stretches, or just rest my eyes for a few minutes.

Because taking a break can lead to breakthroughs.
Connect With Nature

Whenever possible, I do my deep work sessions outside in nature.

The fresh air, natural light, and greenery have a calming effect that aids concentration.

I believe nature is not a place to visit; it is home. Image
Train Your Brain

Deep work is a skill that can be trained and improved over time.

Start with shorter sessions (25 minutes) and gradually increase the duration as you build your focus muscle.

Continuous improvement > Delayed perfection. Image
Exercise Daily

Regular exercise is one of the best things you can do for your brain.

It increases blood flow, releases endorphins, and promotes the birth of new brain cells.

Movement is a medicine for creating change in your physical, emotional and mental states.
Eat Clean

The food you eat directly impacts your cognitive function.

I fuel my deep work sessions with nutrient-dense whole foods like veggies, nuts, and lean proteins.

I avoid sugary snacks and processed foods that cause energy crashes and brain fog.

You are what you eat. Image
Listen To Music

The right music can help you get into flow state and drown out distractions.

I have a dedicated deep work playlist with instrumental tracks that put me in the zone.

Music is therapy

It is a communication far more powerful than words, and far more efficient. Image
Set A Daily Priority

Each morning, I identify my #1 priority - the task that will have the biggest impact on my goals.

I block off time for deep work on this task before anything else.

The key is not to prioritize what's on your schedule, but to schedule your priorities. Image
Use A Timer

To build a deep work habit, I use a timer to track my sessions.

I set it for 60-90 minutes and work intensely until it goes off.

Seeing the timer ticking down creates a sense of urgency and helps me stay on task.

I use the Pomodoro technique to include breaks. Image
Have Fun

Deep work doesn't have to be a grind. I approach it with a sense of curiosity and playfulness.

I choose topics and projects that genuinely interest me so it feels more like play than work.

When work becomes play, and play becomes your work, your life unfolds. Image
Have An Exciting Mission

Ultimately, deep work is most effective when aligned with a meaningful mission.

For me, it's helping 100M founders automate their business and hit $5M profit per year.

Define your own inspiring mission to fuel your focus.
If you want to achieve mastery in your field, you need to put in deep work.

By following this routine consistently, you'll be amazed at how much you can accomplish in a short amount of time.

It's not about working more hours - it's about making the hours you do work count.
"Deep work is the superpower of the 21st century." - Cal Newport

Master the art of deep work, and you'll be able to learn anything, build anything, and achieve anything you set your mind to.

It’s the first step towards the life you always dreamed of. Image
Want to Learn How To Get More Leads Than You Can Handle?

Join my live (FREE) Workshop on March 21st (4 days away).

Attend Live & Get My “Relentless Founders Checklist” FREE
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Join 107,000+ subscribers here:

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More from @matt_gray_

Sep 21, 2025
If I lost everything today and had to start from $0, here's what I'd do:
Step 1: I'd Start a Community Before I Start a Company

Most founders build products then find customers.

I'd find customers then build products.

Community is the new moat.

Audience is the new currency. Image
Step 2: I'd Launch a Newsletter on Day 1 (Not Day 1,000)

While competitors fight for followers, I'd own the inbox.

Newsletter subscribers convert 40x higher than social followers.

They're not just an audience, they're your unfair advantage. Image
Read 20 tweets
Sep 17, 2025
I interviewed 10 founders making $75,000+ per month.

They all shared the same 7 dreams.

Dreams so vivid they kept them awake at night.

Dreams so real they could taste them.

Here’s what they told me:
Dream 1: The One-Month Test

"I want to disappear for 30 days and return to find my business better than when I left."

This is the ultimate freedom test.

Right now, most founders can't take 3 days off without everything falling apart.
But imagine:

Your team operates flawlessly.

Your systems run themselves.

Your revenue grows while you're gone.

This isn't fantasy.

This is systems. Image
Read 13 tweets
Sep 13, 2025
How to brand yourself in 30 days (without selling your soul):
The Old Game Is Dead

I've spent $1.4M testing what doesn't work:

• Paid ads → 83% ROI decrease
• PR firms → $30K for zero sales
• Press features → 72-hour spikes
• Chasing algorithms → Endless pivots
• Networking events → Surface connections

2025 winners aren't buying media. They're becoming it.Image
The Media Takeover

Look at the numbers:

• Elon Musk: 193M followers vs. Tesla: 20M
• Tim Cook: 14M followers vs. Apple: 9.6M
• Richard Branson: 12.3M followers vs. Virgin: 667K

Yet 97% of founders are still playing by outdated rules.
Read 19 tweets
Sep 11, 2025
Most founders stay broke because they get trapped by these 8 deadly patterns.

I was stuck in every single one of them for years.

Here's what's keeping you small:
1.  Procrastination → Do It Dirty

Perfect is the enemy of profit.

I used to spend 3 weeks perfecting a single post.

Meanwhile, my competitor launched 15 "messy" posts and made $30,000.

Done is better than perfect.

Launch the draft. Image
2.  Imposter Syndrome → Scared = Ready

That knot in your stomach isn't fear.

It's excitement disguised as terror.

When I was scared to launch my first course, a mentor told me:

"If you're not embarrassed by your first version, you launched too late."

Fear is just readiness wearing a disguise.Image
Read 10 tweets
Aug 30, 2025
The great founder extinction is coming.

I've identified 3 types of founders.

Only one survives the AI revolution.

Here's the brutal truth about which one you are:
The Ghost Founder (97% - Going Extinct)

These founders are invisible behind their companies.

No personal brand.

No systems.

No leverage.

When AI automates their core business functions, they have nothing left.

They built companies that could replace them.

Now AI will. Image
The Personality Founder (2% - Temporarily Safe)

These founders ARE their brand.

High visibility. Big following. Constant content.

But they're trapped in the content hamster wheel.

They can't systemize because they ARE the system.

When they burn out (and they will), it all collapses.Image
Read 11 tweets
Aug 27, 2025
I'm going to tell you things that will make you uncomfortable.

Things that financial advisors won't say because they'd lose clients.

But after building a multi-million dollar portfolio, I've learned these truths the hard way:
Focus On Making More, Not Saving More.

Cutting $5 lattes won't make you rich.

Adding $5,000 monthly income will.

I went from broke to millionaire by obsessing over revenue, not reducing expenses. Image
Index Funds Won't Make You Rich

8% annual returns are mediocre when you factor in inflation and currency debasement.

The wealthy start businesses, not become employees earning "safe" returns.

I make more in one month from my businesses than most make in a decade from index funds.

Build equity. Own assets. Stop being a passenger.Image
Read 17 tweets

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