MATT GRAY Profile picture
Mar 30, 2024 24 tweets 7 min read Read on X
I grew my Founder OS newsletter to 100,000 subscribers in 18 months.

This is the exact blueprint I used to create my newsletter funnel: Image
To build a thriving newsletter funnel, you need a proven roadmap.

This is one of the roadmaps I teach at Founder OS.

A step-by-step system for attracting a loyal audience and exploding your subscriber count.

Let's break it down:
Develop Your Unique Framework

Create a framework leveraging audience, content, and data, helping you create a flywheel.

It becomes the DNA of your brand and the heartbeat of your newsletter.

This will set you apart and position you as an authority. Image
Invent a Category and Dominate It

Don't settle for being another voice in the noise.

• Create a new category and own it
• Become the go-to expert in your niche

When people think of your category, they should immediately think of you. Image
Identify Your Ideal Audience

• Who can you serve better than anyone else?
• Who is hungry for your unique content and insights?
• Who has the desire and means to buy what you offer?

Gain crystal clarity on your target reader persona.
Offer an Irresistible Lead Magnet

Create a free, high-value resource that solves a burning problem for your ideal audience:
• eBook
• Templates
• Mini-course
• Cheatsheet

Position your lead magnet behind an opt-in form to skyrocket your subscriber growth.
Produce Consistent, High-Value Content

Create engaging content that resonates with your audience.

I publish daily on Twitter, Instagram, LinkedIn, and my newsletter

Consistency is the key to cultivating a dedicated following.
Master the Art of Copywriting

Words are your most powerful asset.

Craft irresistible headlines, compelling hooks, and persuasive calls to action.

Great copy transforms casual readers into devoted subscribers and loyal customers.
Leverage the Magic of Design

Visuals are more important than ever in the crowded space.

Platforms like Convertkit offer eye-catching graphics, visually appealing layouts, and consistent branding.

Such newsletters stand out in cluttered inboxes. Here’s mine for Founder OS Image
Tap Into the Power of Storytelling

Humans are hardwired for stories:

• Weave captivating narratives into your content and newsletters
• Share personal anecdotes, case studies, and inspiring success stories

People forget facts, but they remember stories.
Let Data Be Your Compass

• Analyze engagement, click-through, and conversion rates
• Track your content performance metrics - double down on what works
• Use data to optimize your content strategy and newsletter funnel

Look deep into the numbers, and you’ll find patterns of gold.Image
Amplify Your Reach Across Multiple Growth Channels

Expand your presence and influence by leveraging multiple platforms - Twitter, Instagram, LinkedIn, TikTok, YouTube, your website, and your email newsletter.

Cross-promote to maximize exposure and impact. Image
Offer Crazy Value

Your newsletter should be a gift to your subscribers, not a constant sales pitch.

• Deliver content that improves your readers' lives or careers
• Pack each issue with valuable insights and actionable advice

Value-driven approaches naturally lead to sales.
Build Relationships, Not Just a List

Your subscribers are more than just names and email addresses.

They're real people with real challenges, dreams, and ambitions.

Treat them like cherished friends, not just objectives.
Test, Analyze, Optimize

Building a thriving newsletter is an iterative process.

• Test new strategies, formats, and offers
• Analyze results and gather reader feedback
• Cut what doesn't work and double down on what does

Continuous optimization drives sustainable growth.
Experiments > Perfection

Don't wait for the perfect time to launch your newsletter.

Start with what you have, where you are, right now.

Perfection is an illusion. Progress is reality.

Let your newsletter evolve over time. Image
The Fortune Is In the Follow-Up

Your welcome sequence is just the beginning.

• Nurture subscribers with valuable content and relevant offers
• Set a strategic follow-up sequence to drive conversions with platforms like Convertkit

The real magic happens after the first email.
Segment for Relevance and Results

Not all subscribers are created equal.

• Segment your list based on interests, behaviors, and preferences
• Tailor your content and offers to each segment for maximum relevance and impact

Personalized communication = Superior Results
Collaborate and Cross-Pollinate

You don't have to go it alone.

• Participate in joint ventures, co-promotions, and newsletter swaps
• Collaborate with complementary brands and influencers to expand your reach

Leverage the power of strategic partnerships to grow your list. Image
Celebrate Your Subscribers

They are the lifeblood of your business.

• Celebrate their wins, milestones, and achievements
• Feature their stories and testimonials in your newsletters

Shine the spotlight on your community. Make them the heroes of your narrative.
Continuously Prune and Improve

A healthy email list is a responsive email list.

Regularly clean your list of inactive, disengaged subscribers.

A smaller, engaged list beats a bloated, unresponsive one any day.
Keep Learning and Growing

The best newsletter creators are lifelong learners:

• Study your craft and hone your skills
• Stay on the cutting edge of email marketing trends
• Invest in your ongoing education and development

Your growth fuels your newsletter's growth.
The Journey of a Thousand Subscribers Begins with a Single Email

Building a thriving newsletter funnel takes time, effort, and relentless commitment.

But with the right system and unwavering focus, massive growth is possible. Image
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Join 107,000+ subscribers here:

founderos.com/newsletter

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9 founders who built empires with nothing but their story:

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Here’s the exact 10-step YouTube system I’d follow if I had to start over: Image
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Create at least 10 videos and ask for trusted feedback.

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Every business grows in 5 phases.

Sadly, most founders never make it past phase 2.

Here's how to build automated wealth without burning out: Image
I’ve gone from broke to building an automated empire in 3 years.

The journey followed these 5 phases:

• Phase 1: Foundation
• Phase 2: Systemization
• Phase 3: Delegation
• Phase 4: Automation
• Phase 5: Expansion

Most founders get stuck because they try to skip phases or do them all at once.
To successfully navigate all 5 phases, you need to master:

• When to move from one phase to the next
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Give me 2 minutes, and I’ll save you years of business-building headaches.

Let’s break down each phase:
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Sadly, most people think this takes years to achieve.

Here's my exact blueprint to grow and monetize any audience without sounding like a sellout: Image
Most founders struggle with monetizing their personal brand.

It’s often because they never take the time to build a path to revenue.

My Content GPS solves this. It’s how I’ve turned attention into a predictable profit machine without feeling sales-y.

Let me break it down…
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The moment you start selling, you've lost.

Here's my system that makes people sell themselves: Image
If you absolutely hate selling, I get it.

I used to be terrified of sales calls. Sweaty palms. Racing heart. The whole deal.

Now my team and I close without ever feeling like we're "selling."

Using a proven system I call “Pitch OS”. Image
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The best part? It feels completely natural. No scripts. No sleazy tactics.

Just authentic conversations that convert. Image
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How I travel 6 months a year (and grow 2 businesses simultaneously): Image
Imagine having 4 systems that allow you to:

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All while controlling who you work with and what you work on.

But it wasn't always like this...
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I built a coding bootcamp that was running me into the ground.

I was miserable, burnt out, and had zero freedom.
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