MUSEUMS IN THE THIRD WORLD

How are historical artefacts looked after in the Third World? It’s true that they don’t get destroyed but very often they’re left to rot in sparse, run-down museums with flickering lights that nobody visits. On what many Third World Museums are like 🧵
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Moving past the question of ‘should they be returned?’, many Westerners and Diaspora Groups agitating for returns have an skewed idea of what the Third World museums these artefacts would be returned to are actually like. They are not the same kind of museum you find in the west Image
For one, the general condition of the museums; these are often in small or underutilised buildings and are empty, sparsely decorated and badly labelled. The displays are frequently poor and uninformative. The museums are often grimy and not well-maintained, have flickering lights Image
Having had the opportunity to visit lots of these places, the other thing you notice is the lack of local visitors. You will be in a national museum and there will be nobody there, locals seemingly uninterested. It would be fair to say a museum-going culture doesn’t really exist Image
I don’t think this is just a product of the British stealing their artefacts or being poor. My experience is a culture of ‘inquisitiveness’ doesn’t really exist in many of these places. I remember actively trying to find a bookshop in Addis Ababa and only being able to find one Image
The general disrepair and emptiness, the lack of locals - it’s not obvious that many people in these countries actually care that much. Their diasporas might for identity-forming reasons but my impression is that artefacts returned to the Third World would be infrequently visited Image
It’s true that museums in Asia are generally better than in Africa and that there is a lot of variation in quality depending on where you are. But these same rules generally apply, just to a lesser extent. Eg. The National Museum in Delhi, India I remember being disappointed with Image
To stress again, there are lots of good Third World Museums - A lot of S. America’s pre-Columbian museums are very good, MENA museums like Tunisia’s Bardo, Qatar’s Islamic, Cairo’s Egyptian Museum (organisationally a mess inside but a lot to see). But IMO general rule still holds Image
Though - even in places that do preserve heritage, you see a lot of botched restoration work. China is infamous for this, in the Silk Road countries for instance there are lots of slap-dash cement job restorations. Some restoration work is well done but a lot of it is very shoddy Image
In all, a British-Nigerian or African-American living in the west might suddenly become passionate about getting an Ife Head returned to Nigeria but if it does get returned it’s unlikely to be visited or looked after as well. Maybe beside the point for activists, but the reality
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To add, my other impression is that the diaspora groups care more about pushing for these kinds of returns than the people in the actual countries themselves - but YMMV Image
David Frum on the Benin Bronzes being returned to Nigeria’s Lagos History Museum: theatlantic.com/ideas/archive/…
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South Africa's richest family had to remove African art on permanent loan from a Johannesburg gallery because it was not being take care of
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More from @kunley_drukpa

Jan 6
🇬🇧 ABOUT ‘BRITISHNESS’ AND WHAT IT MEANS TO BE ‘BRITISH’ TODAY FROM THE PERSPECTIVE OF APATHETIC LATINAS 🇬🇧

When you tell people in Latin America (also Asia etc) that you are British in most cases the only things they will know about Britain are “oh wow Harry Potter, Ed Sheeran, Bowie, Adele, the Beatles” etc. They will tell you that they want to go to London to “visit Abbey Road” and that their favourite song is ‘Let it be’, that they think David Beckham is “very handsomest” and maybe very occasionally they might even have heard of Top Gear

In most cases there is clearly a significant time delay where none of the ‘new stuff’ has reached them yet. By ‘new stuff’ I mean ‘Yookay’ of course. Went to a bar in a certain Latin American city a few months ago which was British rock band themed; as in the Who, Oasis, Led Zeppelin etc. Full of slightly swarthy guys dressed like they lived in Manchester circa 2003. Was really a remarkable sight, felt a twinge of pride. Don’t @ me with stupid ‘uh actually’ comments because you go to a ‘great bar in Bristol sometimes’ but notable ‘to a certain extent’ that this kind of authentically ‘British’ grungy-indie culture has disappeared from public life in Britain today. Where are these kinds of bands anymore? Probably maybe they exist but you don’t hear about them as much. Though the Yookay juggernaut seems to have marginalised them somewhat it isn’t as if ‘the concept’ itself is unpopular - see eg the success of the Oasis Reuinion Tour

Anyway, this is what happens; people have these preconceptions about a place and there isn’t an incentive to update them so you for your part get to be play act as a ‘Cool Britannia’ transplant, as in - Britain has the reputation it did 20 years ago, you are from the Britain of 20 years ago and in your head maybe you can pretend a little bit that you’re still living there too. This is what many ‘apathetic latinas’ think ‘Britishness’ still is. It’s a great identity leverage, works wonders - ‘00’s legacy Britishness’ is genuinely a big asset (use your imagination as to how) which is why it’s frustrating to see it being squandered back in Britain

Made a point to ask some Latinas if they knew Central Cee, Stormzy

“Who?”

Most of them knew Dua Lipa at least but she is slightly less ‘Yookay-coded’

Can’t really expect everyone the world over to be ‘up to date’ on developments in your specific country ofc - mostly people don’t really care to bother updating ‘what they know’ about some far off place they’ve never been to even if it is / was nominally one of the cooler far off places they’ve never been to. Still, for me what you notice about it is that it is ‘nice’ to have people fawn over your country and then again for an increasingly antiquated version of it that you are sometimes nostalgic for. You enjoy it. You know like a guy who has this shirtless photo he took a few years ago that he looks great in and he looks at it and goes “yeah I was so peak back then bro” but then he let himself go and nowadays he’s actually a disgusting fat slob

Knew at least three Argentinian women who moved to Camden (on their Italian passports) specifically because of that kind of Amy Winehouse alternative vibe, because they liked that kind of grungy 90s-00s Indie aesthetic. One woman, before she moved to London, the ‘Kaiser Chiefs’ had come to do a gig once in Buenos Aires and she got one of the band members to sign her arm with a marker pen, then she got a tattoo over the signature - so now she has a permanent tattoo of the guy’s signature. Actually attractive woman too. Incredible British soft power, making Leeds of all places seem glamorous, can you imagine? What is the equivalent of this today? One of them still lives in London, though she got engaged to an Italian. Another moved to Italy and the third one recently moved back to Argentina

Asked the one who moved back, “why did you move back?”

“I don’t really enjoy London as much as I used to so I just decided to go home”Image
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Actually it isn’t entirely true that there are no Latinas (or Asians etc.) who are ‘up to date’ on Britain as it is today. Have met some who have been there recently or have been to Europe more generally and have made a few comments to the effect of “when I went to London I just saw people from India, Arabia”. Some comments that were even more blunt, won’t repeat. You can say “come on it isn’t all like that” and you would be right but it’s the fact that they would say that to you in the first place. They tend to have far less scruples about saying these things too because it isn’t particularly taboo for them. Why would it be? ‘Britishness’ is still an asset thankfully because they are running the same ‘Cool Britannia’ script, but in that the “people from India, Arabia” are registered in their mind as ‘less authentically British’, there is that compare and contrast exercise. “Oh you had an Indian as your leader right?”

My impression is they are less inclined to perceive the ‘new stuff’ as authentically British. Not to make a value judgement here on that, just how it is perceivedImage
Solid advice if this is more your ‘aura’ Image
Read 4 tweets
Jan 2
AFRICAN SLURS FOR OTHER AFRICANS

Thread of slurs in African languages used for other Africans 🧵 Image
Shanqalla Image
Kahlouchi Image
Read 7 tweets
Jan 2
WHAT IS ‘ETERNAL SEPTEMBER’?

Useful term to conceptualise repetitive, asinine or low-level ‘discourse’ online, especially in formerly ‘more intelligent’ spaces experiencing a mass influx of new participants - “Eternal September”. The term originates in the early history of the internet and describes a fundamental shift in how online communities behave once they are exposed to continuous mass participation. It first emerged in the early 1990s in reference to Usenet, one of the first large-scale online discussion systems. For many years, Usenet experienced a predictable annual cycle tied to the academic calendar. Each September, new university students gained access to the internet and began posting, often unfamiliar with established norms of online conduct, known as then as ‘netiquette’. Older users would spend several weeks correcting mistakes, sharing community ‘lore’, pointing newcomers to FAQs and enforcing community standards. By October, most new users had either adapted or left and the community returned to a relatively stable equilibrium

This pattern ended in 1993 when commercial internet providers, most notably America Online, opened Usenet access to millions of subscribers. Unlike universities, these services added users continuously rather than seasonally and provided little guidance on existing norms. The influx of newcomers became constant and overwhelming, far exceeding the community’s ability to socialise them. As a result, the corrective phase never ended. September became permanent, giving rise to the phrase “Eternal September.” While the term originally referred to this specific moment in Usenet’s history, it has since become a broader metaphor for what happens when an established online culture is inundated by perpetual growth. Maybe you can think of parallels here!

At its core Eternal September describes the breakdown of shared norms under conditions of unbounded scale. Early online communities were small enough to rely on informal social enforcement. Participants recognised one another, reputations mattered, bad behavior carried social costs etc. Norms such as staying on topic, avoiding repetition and not wasting people’s time with your dumb stupid retarded priors posts were essential to keeping discussions usable. Because growth was slow and predictable, these communities could absorb newcomers without losing coherence. Eternal September marks the point at which this balance collapses - as the number and rate of new participants make informal governance (broadly-defined) ineffective

The consequences are the loss of this kind of ‘historical memory’ are both cultural and structural. As newcomers vastly outnumber long-term participants, veteran or ‘oldhead’ influence diminishes and the incentive to teach these norms erodes. (4chan used to have the motto “lurk more” for this purpose). Experienced users grow fatigued from repeating the same talking points, always making corrections etc and often disengage, taking the community’s memory and knowledge with them. Norms that once defined the place are diluted or replaced, the ‘Coca Cola Effect’ runs riot - often shifting toward simplicity and immediacy rather than depth or rigour. On social media platforms lowest common denominator influencers grow more than more reflective, intelligent influencers etc. The culture adapts to what requires the least shared context, often at the cost of quality or nuance

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Although coined for Usenet, the Eternal September dynamic has recurred throughout internet history. Forums, open-source projects, collaborative platforms, social media etc. all struggled with the tension between growth and cohesion. Wikipedia, for example, though first conceived as a libertarian open project now exists in a state of continual Eternal September - with new contributors arriving daily who may be unfamiliar with its complex norms. In response, it has developed extensive rules, moderation systems and bureaucratic processes, its scale forcing communities to replace its old informal libertarian culture with formal governance. (Wikipedia is also infamously now very left-leaning please note!)

Modern social media represents, (many would say particularly on X,) Eternal September at an unprecedented scale. Entry barriers are minimal, participation is frictionless, cultural onboarding is largely nonexistent. Algorithms, rather than experienced community members, determine visibility and influence, often rewarding content that is emotionally charged or easily consumed. In this environment the perpetual influx of new users is not a problem to be solved but a design assumption. Eternal September becomes the default condition rather than an exception

Eternal September marks a turning point in internet history insofar as it symbolises the transition from small, self-regulating communities to the global mass medium it is today. Whether seen as a loss, an inevitability or a necessary phase, it broadly demonstrates conceptually that without deliberate mechanisms for governance and cultural transmission, perpetual growth inevitably transforms what a community is and how it functions. Many parallels here in real life too…

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About the ‘Coca Cola Effect’ and Content Preferences
Read 4 tweets
Dec 31, 2025
BEST OF YOOKAY AESTHETICS 2025

End of Year Thread of the best ‘Yookay’ images from 2025 🧵 Image
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Dec 30, 2025
THE BEST FILMS OF 2025

2025 was a big year in film. Here are The New York Times’ Best Movies of 2025: Movies that entertained and awed, but that also pushed boundaries and championed social justice causes 🧵 Image
ROBERT EGGERS’ PERIOD HORROR WITH ONLY WHITE PEOPLE IN IT

New period horror from Robert Eggers that somehow only has white people in it. As in, there is not a single non-white person in it. How the hell did Robert Eggers get away with it? Also starring Pedro Pascal Image
ONE LITERAL NAZI AFTER ANOTHER

A man discovers that all immigration enforcement officers are secretly literal Nazis. Critics say the film has an ‘outdated liberal mustiness’, pointing especially to a bizarre stylistic decision to cover every actor in cobwebs. Stars Pedro Pascal Image
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Dec 23, 2025
WHAT IS THE ‘COCA COLA EFFECT’?

Have noticed recently the mass appearance of AI in the memetic ecosystems of third world countries, as in quoted tweet below - AI songs, AI posters, AI social media posts etc. are increasingly ubiquitous. A possibly unique feature of this AI cascade in the third world is just how prevalent this AI is in third world public life, I would say anecdotally much more so than in western countries. You wonder, why does nobody seem to care that there is this (as many would consider it) AI ‘slop’ so-called everywhere? What is happening?

Think part of this AI prevalence functions in a similar way to how other aspects of “modernity” already have. It’s difficult to describe this downstream effect but let’s be reductive about it and call it the ‘Coca Cola Effect’. Many people in the third world drink a lot of Coca Cola. Why? Because Coca Cola is much better than anything they had before. Have talked about this before - remember walking into a supermarket into a certain African country and finding rows and rows of shelves stacked with Coca Cola. A really really disgusting amount of Coca Cola. Thought, who is drinking this much Coca Cola? Well, it turned out the locals were - because they like drinking Coca Cola. Coca Cola is fun, enjoyable and easy to drink, it ‘tastes nice’, it is ‘accessible’, why would you not drink Coca Cola instead of water? There isn’t much else available to drink, the choice is obvious

This isn’t a value judgement, it’s easy enough to see because people vote with their feet (and stomachs) - especially where there isn’t really any extant social pressure or framework to be particularly discerning about what you consume. They enthusiastically adopt western things because those things are often a genuine improvement on what was available before, if there even was a native alternative. AI is going to do the same thing for a lot of entertainment etc. most likely for exactly the same reason. Many people think of it as janky unreliable ‘slop’ but (even outside of those occasional times when it can be good - which are often largely because of the tastes and discernments of the individual people using it as a creative tool) in the case of eg music it’s far more interesting and stimulating sonically than most of their own music - or is at least an adequate replacement for it insofar as it meets consumer demands vis-á-vis ‘the kinds of things they already actually like’ ‘at their level’. You can see it already with AI art. They genuinely like it and think it’s good and compared to what was available it often is

If an American or European restaurant used AI to design signage and a menu and a visual identity unless it was ‘really really good’ it would be pretty suspect, maybe even ‘low status’ so-called. But if a third-world restaurant did it it would be a level of polish and professionalisation far beyond what they would normally be expected to do you might even be impressed. I remember in a certain Latin American country a few months ago I saw a motorbike rental company that had made posters advertising in a ‘Studio Ghibli CHATGPT’ aesthetic. ‘RENT A BIKE’ and then it was some anime Latinas driving motorbikes through a tropical Ghiblesque beachside town. Thought, that’s very cool. Even when this eg AI signage isn’t done professionally it still generally looks ‘fairly decent’ or at least ‘basically fine’ as compared to the other signage in its surroundings

To the ‘Coca Cola Effect’ again, Coca Cola as sugary, unhealthy sludge but it tastes nice so it is better than brackish, warm bottled water. The ‘Coca Cola Effect’ is the preference for products or attitudes that are in some important way ‘better’ than existing products or attitudes even if those products or attitudes are considered ‘lower status’ or ‘slop’ by more discerning peopleImage
If you want to reconcile with ‘modernity’ so-called you have to confront the ‘Coca Cola Effect’ and recognise that ‘modernity’ is in many important ways much better than what came before - principle that even applies to eg the issue of TFR
Thanks to Lin and Guilherme
Read 5 tweets

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