derek guy Profile picture
Apr 5, 2024 12 tweets 7 min read Read on X
Style Lessons from George Costanza

In this thread, I will talk about some dos and don'ts of men's tailoring using one of my favorite style icons, George Costanza. 🧵Image
1. Don't wear suit jackets by themselves

If you do, make sure the jacket can convincingly pass as a sport coat. DeSantis' is obvs wearing a suit jacket bc the fabric is smooth and shiny. George is wearing a slightly textured jacket with brass buttons (making it a blazer).Image
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2. Formal suits should be worn with ties

By formal suit, I mean something you'd wear to a business meeting. Navy or grey, made from a smooth, sometimes shiny wool. These really benefit from having a bit of decoration between the jacket's front edges.Image
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3. Always tuck in your shirt

Casual outfits can go either way, depending on the outfit and the shirt. But outfits that involve traditional tailoring don't look right with an untucked shirt, even in casual iterations such as with chinos or jeans.Image
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4. Don't wear jackets that are too tight

A lot of guys nowadays are wearing jackets that are too small for them. You can check this in a few ways. First, see if you can comfortably fasten the coat. Second, see if you can comfortably hug someone. Should have room for movement.Image
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5. Beware of low-rise trousers

Low-rise pants can work in some aesthetics, but they are rarely good for tailoring. This is partly because you never want your shirt to show beneath the coat's buttoning point when your coat is fastened. Consider high-rise pants—trust me.Image
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6. Don't wear shirts that are too slim

Again, there should be room for movement. An easy way to see if your shirt is too small is to look for lines where the fabric is pulling, especially across the placket. George's shirt here is perfect.Image
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7. Dark top; light bottom

While not a hard rule, you will have more success if you buy dark jackets and light pants. Black or charcoal trousers can be hard to wear in a classic tailored look. Stick to trousers in light grey, mid-gray, and tan, then jackets in brown and navyImage
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8. Beware of collar gaps

A tailored jacket's collar should always hug your neck, even when you're moving. When shopping, if you see the collar lifting off your neck, move on.Image
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9. Check for balance

When trying on a jacket, check to see if the jacket hangs evenly from front to back. Tailors call this "balance." The front can be lower or level with the back, but it should never be higher than the back. This can be a challenge for barrel-chested guys.Image
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10. Don't wear black dress shirts

Especially in dressy materials like a very smooth poplin. If you want to wear a black button-up, try a casual material like a black denim Western shirt or needlecord. Or better yet, a knit like George here. It's more tasteful.Image
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If you enjoyed these looks, it's perhaps worth pointing out that they appeared on television nearly thirty years ago. The fact that George Costanza remains a style icon is a testament to the timelessness of these guidelines. Ignore them at your peril. Image

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Jul 11
I get this sort of comment all the time, often about bespoke suits or mechanical watches. "These things are boring," "This is only for rich people," or "Who cares?"

Let me tell you a story. 🧵 Image
Before the age of ready-to-wear, men had clothes made for them, either in the home or, if they could afford one, by a tailor. Ready-made clothing was limited to simple workwear, such as what was worn by sailors or miners.

Tailoring shop, 1780: Image
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For the chest and lapels, these layers can be attached to each other using a single-needle roll-padding machine, such as you see here. This is what you'll typically see on factory-made suits (this is a Strobel KA-ED machine). Happens both on the low- and high-end.
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Jul 8
I found this reply interesting ("Can those foreign companies open shop in the US?")

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I should state at the outset that no thread will do Japanese or South Korean fashion justice because these countries are fashion powerhouses. Japan alone covers everything from Yohji Yamamoto to And Wander to WTAPS.

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Let's set the stage: Trump announced that he wants to tax Japanese and South Korean goods 25% starting August 1st. That means if you're a menswear shop in the US importing $1,000 worth of clothes made in Japan or South Korea, you owe the US government $250. Image
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Jul 4
This ended up raising $5,000 for @feederofcats, so here's a thread on whether President Zelenskyy wore a suit. 🧵
Ahead of the NATO summit last month, President Zelenskyy arrived at the Paleis Huis ten Bosch wearing this outfit: a black jacket with matching black pants and a black shirt. Many debated whether this qualifies as a suit, as there's a $50M bet on it at Polymarket. Image
To understand the suit, we must place it in history.

During the Regency period (early 1800s), British men in high positions wore a long fitted garment known as the frock coat, which had a waist seam and full skirt. These garments were often quite colorful and expressive! Image
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Jul 1
Any time I talk about a wealthy person's outfit, someone in the comments is quick to reply: "They're rich, you think they care?" No one has to care about my opinions or clothes, regardless of net worth.

But let's talk about the connection between wealth and aesthetics 🧵 Image
About a year ago, Tucker Carlson told Chris Cuomo that "postmodern architecture" is intentionally designed to deaden the spirit. The clip was widely circulated online by people such as Benny Johnson, who seemingly agreed.
Postmodern architecture was actually a very brief movement that emerged in the 1960s as a counter-reaction to modernism's austerity and uniformity. Examples of postmodernism include Michael Graves's Portland Building and Guild House. Also Phillip Johnson's PPG Place. Image
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Jul 1
Trump released a $250 fragrance (one for women, one for men).

Sometimes a fragrance can be expensive because it contains certain ingredients or involve artisanal, small-batch production. But with no note breakdown or even a description of the scent, what justifies this price? Image
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I'm reminded of this 2016 blog post by Luca Turin, one of the best writers on fragrances. Even for niche perfumery he warns: "Niche perfumery stands a good chance of disappearing up its own rear end if it merely becomes yet another golden opportunity to rip off the customer." Image
If you're into fragrances, as I am, I encourage you to not support celebrity bullshit like this. Go to real perfumers. Some of my favorites include:

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— DS & Durga: David Moltz describes himself as doing "scent travel." He has an uncanny ability to transport you to far off places. I like Cowboy Grass, Debaser, Amber Kiso, and Burning Barbershop. If you can get a sample of his Pale Grey Mountain, Small Black Lake Sample (made part of his Hylands collection), it's really good with tailored tweeds.

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— Tauer Perfumes: Andy Tauer is a chemist and self-taught perfumer who specializes in dry, spicy, woody scents. L'Air du Desert Marocain makes you feel like you're in the middle of the desert at night. Lonestar Memories is like being next to a crackling campfire while picking up on the scent of tobacco and leather. IMO, a must try if you're exploring niche perfumery.

Always try to get samples before buying a bottle. Check shops such as Luckyscent, Surrender to Chance, and The Perfumed Court. Also pick up a copy of Perfumes by Luca Turin and Tania Sanchez.Image
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Read 4 tweets

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