derek guy Profile picture
Apr 7, 2024 22 tweets 10 min read Read on X
Aside from the fact that this guy sells online courses on how to get rich, I will explain why it's obvious from his clothes that he's not an aristocrat but rather a middle-class striver. 🧵
When I use the term "aristocrat," I'm referring to the ruling class in Europe with hereditary rank and titles. For the sake of this thread, I will mostly focus on Britain in the 19th and 20th centuries, as that's where we get most of our norms regarding classic men's style. Image
For much of history, men had their clothes made by tailors or women in their homes. Ready-made clothing was limited to slaves, miners, and sailors. That was until the mid-19th century, when ready-made clothes and shoes started coming out of the industrial revolution. Image
European aristocrats, however, continued to buy their clothes from bespoke tailors and shoemakers. In England, that typically meant going to Savile Row for suits, sport coats, and trousers; Jermyn Street for shirts; and various West End shops for shoes.
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As I've mentioned before, men of this class had wardrobes divided between city and country. City (in this case, London) was where they did business in dark worsted suits and black oxfords. Country (often Scotland) was where they pursued sports in tweeds and brown derbies.
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This is where we get the phrase "no brown in town." While the rule wasn't ironclad strict, it was a generally good guideline for understanding the TPO (time, place, occasion) for clothes and how to combine things to form an outfit. This is bc form followed function. Image
In an episode of The Crown, Margaret Thatcher visits the royal family at their Balmoral estate. Thatcher, who only knows how to dress for political life at 10 Downing Street, is very much out of her element in the Scottish countryside.Image
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In one scene, she tags along with the family to go hunting. But she arrives in a delicate blue dress and black pumps while everyone else is in waxed hunting coats and thick boots. The clothes are more than clothes—they represent the cultural distance between her and the Queen.
We can see this logic play out in the following two photos. Here, we see James Hamilton, 5th Duke of Abercorn, wearing a navy suit with a white shirt, silk tie, and a pair of black calfskin shoes. Everything here screams business: fine worsted wools, silk, navy, white, and black Image
By contrast, here we see Ian Campbell, 12th Duke of Argyll, wearing more casual attire: brown checked tweed sport coat, corduroy trousers, light blue shirt, and brown loafers. Everything here says country: checks, tweeds, corduroy, blue, green, and brown Image
The 2nd thing has to do with cuts and proportions. While bespoke tailoring has changed over the years, the most traditional of tailors—those who would have served the aristocracy—stayed close to certain formulas. I can't list all the proportions but I will talk about shirts
I've already posted four aristocrats

1. Edward VIII, Duke of Windsor
2. Prince Philip, Duke of Edinburgh
3. Hugh FitzRoy, 11th Duke of Grafton
4. James Hamilton, 5th Duke of Abercorn


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Zoom in, and you will see one thing in common: they are all wearing shirt collars with points that are long enough to tuck under their jacket's lapels.

100+ years after the Duke of Windsor, we see this in other European royals as well. This is the most classic proportion.
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Finally, a historical fact about ties. Remember that traditional British dress was governed by time, place, and occasion (this was the distinction between city and country). Regimental striped ties were also a sign of belonging to some organization, like school or the military. Image
This can be a sensitive thing in the UK. The tie below signals that the wearer is part of The Rifles, an infantry regiment of the British Army. You would presumably not wear it unless you were a member. Image
Not wanting to be accused of stealing valor, Brooks Brothers introduced the American regimental stripe in 1902, which reversed the British "heart to sword" stripe direction. Notice the US stripes running in the other direction below. This is Brooks Bros No. 1 and 2 Rep ties
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Now that we know a little about British aristocratic men's dress, let's look at why it's obvious the original poster is not an aristocrat. Image
First, he's not only wearing a brown belt with a dark worsted suit, but he's wearing a tan belt. We can presume this means he's either wearing tan shoes or his belt doesn't match his shoes. Neither of which is something an aristocrat would ever do, as tan is a casual colorImage
Secondly, his collar points don't reach his lapels. This is a strong indication his shirt is ready-to-wear, not bespoke. And since it's 2024, the shirt is likely a cheap downmarket version of early 2000 trends (as influenced by Thom Browne, Rag & Bone, and Band of Outsiders) Image
Finally, he's wearing an American striped tie, and we don't have aristocrats in the United States. This is the ersatz version of the true aristocrat's tie, which has stripes running in the other direction and in colors indicating the wearer's membership in some organization. Image
Other things give it away, such as his low-rise trousers (which again, indicate he's likely wearing cheap ready-to-wear that's downmarket of early 2000s trends). All indicators point to a striver who wants to look rich but isn't familiar enough with the look to get it right. Image
I should add there's nothing wrong with not dressing like an aristocrat. There are many grand traditions, even in tailoring, that are tremendously stylish and have nothing to do with British royals (e.g. Tommy Nutter, Edward Sexton). Am just saying it's obvs he's not aristo
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More from @dieworkwear

Feb 7
Your suggestions are shit ass.

Let me tell you about backpacks. 🧵 Image
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Let's first establish good vs bad ways to think about style. The first pic is correct — style is a kind of social language and you have to figure out what type of person you are. The second pic is stupid bc it takes style as disconnected objects ("this is in" vs "this is out"). Image
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I should also note here that I'm only talking about style. I'm not here to argue with you about ergonomics, water bottle holders, or whether something accommodates your Dell laptop. I'm am talking about aesthetics.
Read 18 tweets
Feb 5
It's true that Canadian Prime Minister Mark Carney has a rounded back and forward pitched shoulders. But let me show you something. 🧵
Watch these two videos. Then answer these two questions:

— Which of the two men is better dressed?
— How does each come off?
I think Carney is better dressed, partly because his clothes fit better. Notice that his jacket collar always hugs his neck, while Pierre Poilievre's jacket collar never touches him.

Why do Poilievre's jackets fit like this? Image
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Read 11 tweets
Jan 18
The level of craftsmanship that goes into a lot of Japanese menswear simply doesn't exist in the United States. You can do this for many categories — suits, jeans, hats, etc.

In this thread, I will show you just one category: men's shoes 🧵
For this comparison, I will focus on Japanese bespoke shoemaking vs. US ready-to-wear. The level of bespoke craftsmanship shown here simply doesn't exist in the US, so a Japanese bespoke vs. US bespoke comparison would be unfair. US bespoke is mostly about orthopedic work.
So instead, I will focus on the best that the US has to offer: ready-to-wear Alden.

On a basic level, top-end Japanese shoes are better because they are handwelted, whereas Alden shoes are Goodyear welted. The first involves more handwork and can be resoled more often. Image
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Read 24 tweets
Dec 18, 2025
A story I found about Haiti:

In 1999, a group of Haitians were tired of political disorder and dreamed of a better life in the United States. So they built a small, 23-foot boat by hand using pine trees, scrap wood, and used nails. They called the boat "Believe in God." 🧵 Image
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In a boat powered by nothing but a sail, they somehow made it from Tortuga Island to the Bahamas (about a 90 mile distance). Then from the Bahamas, they set sail again. But a few days and some hundred miles later, their makeshift boat began to sink. Image
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The men on the boat were so dehydrated this point, one slipped in and out of consciousness, unable to stand. They were all resigned to their death.

Luckily, they were rescued at the last minute by the US Coast Guard. Image
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Read 5 tweets
Dec 1, 2025
After this post went viral, I called Caroline Groves, a world-class bespoke shoemaker, to discuss how women's shoes are made. I normally don't talk about womenswear, but I found the information interesting, so I thought I would share what I learned here. 🧵
First, who is Caroline Groves?

Footwear is broadly broken into two categories: bespoke and ready-to-wear. In London, bespoke makers, including those for women, are largely focused on traditional styles, such as wingtip derbies and loafers. Emiko Matsuda is great for this. Image
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In Paris, there's Massaro, a historic firm that has been operating since 1894, now owned by Chanel. Their designs are less about creating the women's equivalent of traditional men's footwear and more about things such as heels or creative styles. Aesthetic is still "traditional." Image
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Read 18 tweets
Nov 29, 2025
Earlier today, Roger Stone announced his partnership with a menswear company, where together they've released a collection of tailored clothing items.

Here is my review of those pieces. 🧵 Image
The line is mostly comprised of suits and sport coats, supplemented with dress shirts and one pair of odd trousers (tailor-speak for a pair of pants made without a matching jacket). Suits start at $1,540; sport coats are $1,150. One suit is $5,400 bc it's made from Scabal fabric Image
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Let's start with the good points. These are fully canvassed jackets, meaning a free floating canvas has been tacked onto the face fabric to give it some weight and structure. This is better than a half-canvas and fully fused construction, but requires more time and labor. Image
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Read 24 tweets

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