Aside from the fact that this guy sells online courses on how to get rich, I will explain why it's obvious from his clothes that he's not an aristocrat but rather a middle-class striver. đź§µ
When I use the term "aristocrat," I'm referring to the ruling class in Europe with hereditary rank and titles. For the sake of this thread, I will mostly focus on Britain in the 19th and 20th centuries, as that's where we get most of our norms regarding classic men's style.
For much of history, men had their clothes made by tailors or women in their homes. Ready-made clothing was limited to slaves, miners, and sailors. That was until the mid-19th century, when ready-made clothes and shoes started coming out of the industrial revolution.
European aristocrats, however, continued to buy their clothes from bespoke tailors and shoemakers. In England, that typically meant going to Savile Row for suits, sport coats, and trousers; Jermyn Street for shirts; and various West End shops for shoes.
As I've mentioned before, men of this class had wardrobes divided between city and country. City (in this case, London) was where they did business in dark worsted suits and black oxfords. Country (often Scotland) was where they pursued sports in tweeds and brown derbies.
This is where we get the phrase "no brown in town." While the rule wasn't ironclad strict, it was a generally good guideline for understanding the TPO (time, place, occasion) for clothes and how to combine things to form an outfit. This is bc form followed function.
In an episode of The Crown, Margaret Thatcher visits the royal family at their Balmoral estate. Thatcher, who only knows how to dress for political life at 10 Downing Street, is very much out of her element in the Scottish countryside.
In one scene, she tags along with the family to go hunting. But she arrives in a delicate blue dress and black pumps while everyone else is in waxed hunting coats and thick boots. The clothes are more than clothes—they represent the cultural distance between her and the Queen.
We can see this logic play out in the following two photos. Here, we see James Hamilton, 5th Duke of Abercorn, wearing a navy suit with a white shirt, silk tie, and a pair of black calfskin shoes. Everything here screams business: fine worsted wools, silk, navy, white, and black
By contrast, here we see Ian Campbell, 12th Duke of Argyll, wearing more casual attire: brown checked tweed sport coat, corduroy trousers, light blue shirt, and brown loafers. Everything here says country: checks, tweeds, corduroy, blue, green, and brown
The 2nd thing has to do with cuts and proportions. While bespoke tailoring has changed over the years, the most traditional of tailors—those who would have served the aristocracy—stayed close to certain formulas. I can't list all the proportions but I will talk about shirts
I've already posted four aristocrats
1. Edward VIII, Duke of Windsor 2. Prince Philip, Duke of Edinburgh 3. Hugh FitzRoy, 11th Duke of Grafton 4. James Hamilton, 5th Duke of Abercorn
Zoom in, and you will see one thing in common: they are all wearing shirt collars with points that are long enough to tuck under their jacket's lapels.
100+ years after the Duke of Windsor, we see this in other European royals as well. This is the most classic proportion.
Finally, a historical fact about ties. Remember that traditional British dress was governed by time, place, and occasion (this was the distinction between city and country). Regimental striped ties were also a sign of belonging to some organization, like school or the military.
This can be a sensitive thing in the UK. The tie below signals that the wearer is part of The Rifles, an infantry regiment of the British Army. You would presumably not wear it unless you were a member.
Not wanting to be accused of stealing valor, Brooks Brothers introduced the American regimental stripe in 1902, which reversed the British "heart to sword" stripe direction. Notice the US stripes running in the other direction below. This is Brooks Bros No. 1 and 2 Rep ties
Now that we know a little about British aristocratic men's dress, let's look at why it's obvious the original poster is not an aristocrat.
First, he's not only wearing a brown belt with a dark worsted suit, but he's wearing a tan belt. We can presume this means he's either wearing tan shoes or his belt doesn't match his shoes. Neither of which is something an aristocrat would ever do, as tan is a casual color
Secondly, his collar points don't reach his lapels. This is a strong indication his shirt is ready-to-wear, not bespoke. And since it's 2024, the shirt is likely a cheap downmarket version of early 2000 trends (as influenced by Thom Browne, Rag & Bone, and Band of Outsiders)
Finally, he's wearing an American striped tie, and we don't have aristocrats in the United States. This is the ersatz version of the true aristocrat's tie, which has stripes running in the other direction and in colors indicating the wearer's membership in some organization.
Other things give it away, such as his low-rise trousers (which again, indicate he's likely wearing cheap ready-to-wear that's downmarket of early 2000s trends). All indicators point to a striver who wants to look rich but isn't familiar enough with the look to get it right.
I should add there's nothing wrong with not dressing like an aristocrat. There are many grand traditions, even in tailoring, that are tremendously stylish and have nothing to do with British royals (e.g. Tommy Nutter, Edward Sexton). Am just saying it's obvs he's not aristo
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The thing about the Chinese fashion manufacturing TikTok discourse is that people haven't seen what it takes to build a reputable business. Look at what independent craftspeople go through: years of training, selling to discerning buyers, building a reputation, and expansion. đź§µ
This has nothing to do with French vs Asian hands. In my thread, I highlighted many Asian makers. But I've also seen fraudsters (of every ethnic background). People who start up companies, sell shoddy products to uneducated buyers, and then disappear.
What does it take to get someone to fork $1k over the internet for a bag? Hopefully more than a punchy TikTok video! Ideally you read about the craftsmanship from informed buyers, see close up images of the workmanship, and understand how something was made.
This video has made the rounds on nearly every social media platform—and like others in its genre, it's led people to reduce fashion production to overly simplistic narratives.
So let’s take a look at why this bag might not be quite the same as the one you’d find at Hermès. 🧵
Most people have a very functional relationship with their wardrobe. They choose garments for their utility—warmth, comfort, protection from the elements. In this context, quality is measured by durability and function: how long a piece lasts and how well it does its job.
Others dress with social aims in mind, such as climbing the corporate ladder, attracting a partner, gaining entry into certain circles. In these cases, luxury goods convey status, wealth, or cultural fluency. It’s still about utility—just of a more symbolic kind.
How much do you think it costs to make a pair of Nike shoes in Asia?
I'll show you. đź§µ
In 2014, Steve Bence served as Nike's Program Director in Footwear Sourcing and Manufacturing. He pulled back the curtain on manufacturing in an interview with Portland Business Journal. He said that, if a sneaker retails for $100, it generally costs them about $25 to manufacture
This is the FOB cost. In the industry, "free on board" is the shoe's cost at the point when it's loaded onto a vessel at the port of origin. "Free" refers to how the factory will pay to deliver a finished product up to the point when it boards a ship—the rest is your problem.
"China makes crappy clothes anyway, so who cares?"
This is a very outdated view. Let me show you just one shop in Beijing, which I think makes clothes that surpasses Loro Piana, The Row, or whatever luxury ready-to-wear brand you can name. đź§µ
Atelier BRIO Pechino started as a multi-brand store that held trunk shows with bespoke tailors and shoemakers from around the world. Over time, they've developed as their own tailoring house, which I think excels bc of the proprietor's high taste and their craftspeople's skills.
For example, on the right is your typical hand padded lapel, where a tailor has picked up multiple layers of material with needle and thread, and shaped them through stitches. This is sort of workmanship is pretty standard, even on Savile Row.
I support the US garment industry. I don't believe in making life harder for immigrants or erecting crazy high tariffs. So how can we reshore some of our US garment manufacturing without xenophobia or protectionism? Here's my view. đź§µ
This thread starts with three ideas:
First, garment manufacturing has always been done by immigrants—first Germans in the late 19th century, then Jewish immigrants from East Europe, then Italian and Polish, and now East Asian, Latin, and Caribbean.
Such immigrants gave us our cultural language. The soft-shouldered Ivy style look—popularly associated with WASPs—was formed by Jewish tailors. One of the leading shops for this look, J. Press, was founded by a Latvian immigrant who eschewed rabbinical studies to sell clothes.
It's true there's a lot of automation in garment production—and there stands to be a lot more. Let me show you some of the technologies. And what this could mean for American labor. 🧵
I want to start with this video, even though I've posted it before and you may have seen it. It forms the basis for an idea in this thread.
Long ago, before the advent of ready-to-wear, tailors made things by hand, some using a pad stitch.
YT bernadettebanner
As you can see in that video, a pad stitch is a way to pick up multiple pieces of fabric, shaping the material as you go and turning 2D cloth into 3D form. The incredible sculpted chest and lapel roll you see here was formed through a combo of pad stitching and ironwork.