Thread by @Lucaecom

DS/ECOM FB SETUP in 2024 for Europe💥
How to be profitable and scale FB ads in 2024 without wasting money on new tests or investing a lot of time for budgets - A 🧵
Like and share this post and win a 60 min consulting call to check your ads - will DM you the confirmation ⭐️

(1) I am honest with you: Facebook performance is in comparison to the last years very very bad, I would even say the worst in a long time – BUT we again cracked the code for 2024 and share it with you for free, gurus are selling this for 999 Euro.

(2) All the other things like shop design or product design do not really matter, if you have a winning fb campaign. This is where the money is made.

(3) Lets get into it - TBH DS/ECOM to Europe is easy in terms of campaign setup, it is always the same for all countries, but it changed in comparison to last year to:

(4) 1- Advantage+ shopping campaign, yes you heard right, we changed from CBOs to A+ campaign setup for our clients, and we only have ONE campaign per ad account for all products and country (store) for our clients,

so if you have a Danish store you only have one ad account, one A+ campaign and one ad set.

(5) 2.1- Ad Set: ALWAYS optimized for purchases, no warm up ATC bs, FB know how to sell, always go full broad! NO TARGETING, no interests, just target the country, for a German store, target Germany, Austria and Switzerland. Always 18-65+.

(6) 2.2 Ad Set: Always go for all placements, and now the second big change, all creatives will be in this one A+ campaign with one ad set only. So if you are “testing a new product” you are just adding the creatives into the existing a+ camp/the one ad set in it.

(7) 3.1 Ads: Creatives - we usually have 1-3 creatives per product for our clients, ALWAYS one collage (1:1) (one big product picture, up to three small ones), most of the time a slideshow video (1:1 as well, 1 sec per product picture)

(8) sometimes a single picture (only if you think the pic is nice but it is not possible to integrate to the collage), usually the collage is king for us.

(9) 3.2 Ads: Text - bro we keep it simple, one line description, try to use 3-4 nice keywords, second line “Buy here - shortened link to the products, one smiley, done.

(10) 3.3 Ads: Title and description: Title we usually go for “free shipping in the native lang. of course” with a smiley, description we do not write anything.

(11) Pro Tip 2: change the background of all ad creatives with canva, to let your ad look unique. In regards to the budget of the campaign, start at around 50 euro with at least 10 products in it (20-30 creatives)

and do not change the budget based on the creatives you are adding on a daily basis. This is also a very lean way of testing new products as you do not need to invest money “per product” only on an overall level.

(12) 1- SCALE: It is easy, if the overall store is profitable with the REAL STORE ROAS

(13) increase the budget, usually we go for these steps EVERY 48H, so we always look on two days of spending and therefore two days of real store roas!

(14) Easy thing, we usually take these steps every 48h: 50 to 100, 100 to 200, 200 to 500, 500 to 1000, 1000 to 2000, 2000 to 5000, 5000 to 7000, 7000 to 9000.

(15) How do you evaluate if you increase or decrease the budget? Bro do your math, is the ABSOLUTE PROFIT higher than with the spend of ad budget step before - yes, increase, no go back to the lower level. Do your math again. Roas is only as important as your profit allows.

(16) free bonus: if you see a new product/creative is getting a lot of budget, create a classic CBO with this product beside the A+.

(17) Read to the end bonus - One of the winner creatives:

(18) DISCLAIMER: THIS WORKS FOR OUR CLIENTS! I dont care if you are crying because it does not work for you! We use this for Europe ONLY! We are testing 500-1000 products EVERY WEEK for our clients for 3 years! Stop crying try harder. Cry for yourself. Too hard, to real?

Ah shit forgot to mention: we never duplicate campaigns! We did that in the past, doesn’t work anymore!

Pro Tip: you need to have stable ad accounts to run high scale - habibi come to MALU AGENCY! We got you covered.

If you are looking for a sustainable payment setup, facebook or google services or mentorship, hit me up:

Linktr.ee/lucaecom