Nathan Hubbard Profile picture
Apr 19 18 tweets 4 min read Read on X
1) #TSTTPD is a piercingly vulnerable window into the 2022-2023 psyche of the biggest star in the world. It has some *really* good songs. I think it might be the most interesting lyrical product she’s ever put out. And it is, objectively, not her best album. Bear with me.
2) Following Midnights and the apex of her stardom with a new release was inevitably going to invoke critical scrutiny; but I’m here to tell you that making her “best” album ever was definitely not the point. It requires no apology. I think she made what she had to.
3) Every word of these songs reads of wrenching heartbreak from the longest relationship of her life, and the most public (and apparently painful) rebound of her life. Early 2023 @taylorswift13 was apparently pretty vaporized inside while performing the biggest tour in history.
4) Not tryna be gross, but this album is her vomiting from being lovesick. She told us as much. She just had to get it all out, via the only way she knows how to deal with hurt: writing. No way was the intended purpose to “follow up the third AOTY”. It was to survive.
5) So it’s no surprise she went with what she knows (mostly the great Jack Antonoff) to execute it. He was safe for some very unsteady emotional space. Important. And the record has a lot of things you’ve heard before as a result. Some people will criticize this. It’s fair.
6) Sneaky think it might be a tough few days for the fanbase. They’ll hear some valid criticism they aren’t used to (if the critics dare), and for many they’ll have to reconcile their own truth that this isn’t their favorite, while still rightly celebrating it and supporting her.
7) Fortnight is great. Down Bad is Downright Badass. Smallest Man Who Ever Lived is INTENSE. The breaths. The low register voice. Mercy. You believe her when she talks about the loss of her life. Clara Bow is clever af. Hearing there are a few even better ones coming.
8) Some of this album will undoubtedly grow on you like Reputation did. She says she puts narcotics in her songs, after all. It’s only Friday. AND overall, it’s not as melodically new, and the interplay between melody and lyrics is usually her superpower.
9) Lyrically, though, she shines. There are stunning insights into the artist-fan relationship from her rarefied air. The fans bullied her out of love. She says this. She was worryingly depressed while parading around in front of stadiums smiling. Functioning alcoholic!
10) Yes, a lot of this sounds like it’s about Matty Healy, while less than expected is about Joe Alwyn. And so it makes more sense she didn’t call off the fans from the attack until tonight - the fans had already attacked. That’s her point, and the source of some of her hurt.
11) There’s a bit of sweet grace towards Joe that honors those 6 years, even if she’s pissed about giving up that much youth (as she writes), or feeling abandoned. She’s flat out angry at Matty. And if you squint, some of the fans too. She has tRuSt iSSueS. It's cathartic poetry.
12) It is also, at times, achingly sad. These are not bops and bangers. And that’s okay! She’s with Travis Kelce now, who is basically a 6 foot 5 bop and banger. The next album is probably going to make you dance your face off. That wasn’t on The Chairman’s agenda this time.
13) The biggest message is normally cliche but it’s searing from Taylor-f*ing-Swift: a billion dollars and fan adoration doesn’t make you happy. It doesn’t insulate you from hurt. What you see from the outside is not what’s inside another human. Live your own life.
14) Receiving that message is also awkward as hell; we have spent the last six months as a society obsessing over her new relationship, in which she appears to be publicly and deeply in love. Her current situation seems 180 degrees from what’s expressed on Tortured Poets
15) That might make it hard for some to over invest in the feelings she’s adeptly writing about; but maybe the lasting lesson of the art and her current spotlight taken together is actually hopeful, and that however badly you’re feeling, this too shall pass. It gets better.
16) We’ll talk more on Every Single Album (up this weekend!) about all this - tons more detail, a full album breakdown, and where she might go from here. I’ve gotta listen to it more. These are strong opinions loosely held. Nora might totally disagree? That’s the fun stuff.
17) But for now, we'd do well to observe the imagery on #tsTTPD of her toiling and reckoning, and adopt some of that for ourselves. This album matters. It’s part of her narrative. But it doesn’t have to be your favorite or anyone else’s. Let her create from just where she is.
18) See @taylorswift13 is, ever wonderfully, tortured - and she’s now done a bit of the same to her fanbase. Can she trust them with her feelings? Can they own that they’ve hurt her? Can they accept this for what it is? Can she ever feel/be *not* great and still be great?

(Yes!)

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More from @NathanCHubbard

Jul 24, 2023
1) I was briefly blasé about Brian Harman, a journeyman, winning @TheOpen today. And then…I heard his message to his family after his round. And I *hate* myself for only passively rooting for him. Do you know how much it sucks to be the family of a @PGATOUR journeyman?

I do.
2) It’s probably awesome to be Rory’s wife, or Scheffler’s dad, or Rahm’s in laws - I’ve seen ‘em all at events and they’re cool, it seems great. Their golfer is unequivocally one of the best on 🌎. Their job is to give #perspective when they finish a disappointing 2nd place 🤣.
3) When your family member is a journeyman, every shot feels like life or death. Because your guy (sorry to avid hunter Brian Harman) only eats what he kills - half the field makes $0, and very few people are guaranteed a job next year.
Read 16 tweets
Jul 7, 2023
1)🚨Speak Now (Taylor’s Version) is here 💜🚨

Every Single Album will drop next week as we’ve had time to process and analyze.

BUT let’s do some real time reactions here👇

There will be a few clear narratives from SNTV. The first (fitting since Mean is here) is her voice.
2) For 1989 and Reputation, the hardest part of re-recording will be the sonic creations of Max Martin and Shellback. Increasingly obvious what’s hard about these earlier ones is capturing the youth, sass, bitterness, anger, hurt that was inherent in 2010 @taylorswift13’s voice.
3) And while she was criticized harshly for this voice (hence the reaction in Mean), it’s that very fragility that when paired with her subject matter creates the emotional vulnerability that is the pull for this album; she wrote these herself in her voice and you believe her.
Read 16 tweets
Jun 8, 2023
1)After 48 hrs talking to much smarter people inside and outside of DC, London, and Brussels, I’ve heard enough to believe:

The PGA Tour-LIV deal will be blocked. The filings in the prior lawsuits between them are damning.

If so, let’s ask the *next* questions:
2) Did both parties understand this? The rushed nature of the announcement and the short negotiation suggests there was not a lot of outside counsel involved in this discussion. This seems like the most likely truth. But let’s play the “what if it was strategic chess” game…
3) Who benefits most from the deal falling apart? And has the public reaction changed the calculus? Well…

The PGA Tour and Monahan are taking arrows. They didn’t communicate the case that this is the death of LIV (but a PIF win) well AT ALL. Rory did! But…
Read 18 tweets
Mar 31, 2023
1) As someone who was (briefly) in charge of the Twitter Media team - the group tasked with getting high profile people onto Twitter, and verification - AND as one of the few ever to voluntarily give up the blue check, I want to try to articulate how risky this policy change is.
2)The reason the Twitter Media team existed was because *almost all* of the engagement on Twitter happens with tweets from high profile people/organizations across government, sports, music, business, news, whatever the Kardashians are, etc. They’re the lifeblood of the platform.
3) We verified those people so that any user could know they were interacting with a real account; part of the fun of twitter is the real time dialogue with thought leaders (that then flows to others in the replies who get to share their thoughts and ideas).
Read 14 tweets
Mar 2, 2023
1) Some long and loose ⛳️ thoughts on the big @PGATOUR news today from someone *insanely highly invested* in a family member who has been both inside and outside the Top 50 line and will be fighting every week for position:
2)The *methods* LIV took to exploit the vulnerability in the @PGATOUR are worth all the criticism, but the *insight* behind it was completely valid: the best players are not being paid enough for the value they bring to the sport.
3)The ONLY way to solve the problem is by 1) growing the pie and 2) redistributing it. The Tour was struggling to grow the pie because the best players weren’t all playing at the same time. It’s not far off from what we’ve seen w/load management in @NBA (who should pay attention)
Read 18 tweets
Aug 24, 2022
1) The @TigerWoods vs @PhilMickelson approach to creating organizational change is worthy of a biz school case study. It captures the nuance of an era of individualism where creators have unprecedented control, but the age old rules of interpersonal and team dynamics still apply.
2) @PhilMickelson correctly identified an opportunity but pursued it primarily with self interest; this resulted in enormous short term💰gains but eviscerated his legacy and relationships with peers and the entity he wanted to change. He’ll likely never participate in his vision.
3) @TigerWoods chose to use his leverage to rally others to his cause, creating even greater leverage that forced a 50+ year old organization to change almost immediately and elevating the (already pretty good but now great) collective condition for all
Read 9 tweets

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