At the heart of every viral video, meme, or article is a psychological trigger that compels us to hit that share button.
But what are these triggers, and how can content creators leverage them? 🔍🧵
Emotion is a powerful driver. Content that evokes strong emotions—whether joy, surprise, anger, or sadness—is more likely to be shared. It's our way of expressing these feelings and connecting with others on a deeper level. 😂
We also share content that reflects our identity. Sharing pieces that resonate with our values, beliefs, or interests is a way of saying, "This is me; this is what I stand for." It's a form of self-expression and personal branding. 🎭