If I were starting a YouTube channel in 2025, I’d do THIS.

Growing a YouTube channel is NOT easy, however if you follow the step by step process outlined in this thread you’ll be ahead of 99% of other creators starting out.

You’ll learn the science of:

Outlier ideation to immediately start generating views
Avoiding fatal mistakes that RUIN your channel
Growing faster than your competition
Making more money

P.S. This is a detailed insight into YouTube strategy that actually works (our team combined has over a billion views worth of YouTube strategy).

Bookmark this so you don’t lose out! Step 1. Choosing your niche.

To find the “perfect” niche ask yourself these questions:

1. Do you have enough experience or interest to provide enough unique value on the topics you want to make videos on?
2. What’s the TAM (total addressable market) of the niche you have chosen?

We know these questions aren’t always easy to answer so here’s what to do if you’re lost 👇

Got the perfect thumbnail but struggling to come up with a good title?

Here are 12 title formats to go viral with.

Use these as a cheat sheet when coming up with the right title for your videos. “Teaching My Friend How To [ACTION]”

"It's hard getting my first 1,000 subscribers!"

Here's how to make it 10x easier 👇 1) Choosing A Niche That Has Potential

While picking a niche may seem like an obvious first step, there’s actually more strategy involved than you might realize.

Your niche should balance three things: your interests, the market size (TAM), and the competition level.

"I don't understand my analytics!"

Let's cover the only 5 metrics you need 👇 Impressions

Impressions are how many times YouTube shows your video to people.

It’s pretty much the number of chances your video has to be clicked.

More impressions mean more opportunities to get viewers, and that’s where it all starts.

Here's how to get more impressions 👇

Jubilee has gained over 50M views in the last month with just one format.

Here’s why this format went viral for them.

(Save this for your next ideation session 💪) Jubilee posted their first video of the format “Can 25 Liberal College Students Outsmart 1 Conservative?”

Within the first day, it gained over 1M views, which is more than double their average and skyrocketing to one of their most popular videos!

They then doubled down on this format, producing 4 more videos on this content.

But this isn’t the only reason…

How Ruhi Çenet Averages 23 Million Views Per Long Form Video

Ruhi Çenet’s channel is probably one of the most interesting case studies on YouTube.

With his 12 most recent longform videos, he has amassed and INSANE 275,000,000 Views. Yet, he is rarely spoken about online.

In this thread, we’re going to break down exactly how he’s able to go so viral.

Bookmark this to save to value 🔖

(Thread🧵) To answer this question, let’s use this 39 Million view video as an example.

Here's how he was able to go so viral👇

13 Title Formats To Go Viral in 2024

A title and thumbnail can determine whether a YouTube video goes viral, or flops.

However, with so much data available, finding the right inspiration on YouTube can be overwhelming.

To help, here are 13 Title Formats that have been proven to go viral in 2024, across at least 3 different niches.

1. “Never [ACTION] Do This Instead” 2. “I Tested [NUMBER] Years Of [SUBJECT]”

How To Find KILLER YouTube Ideas That Go Viral Every Time

Ideas are everything when it comes to going viral on YouTube, but coming up with good ideas consistently is a near impossible task.

The best way to do this is by adapting existing outliers from within your channel, in your niche, or outside your niche. But this is easier said than done.

To help, here are 13 viral outliers that we’ve adapted in just 13 minutes - More details on how we did this so quickly below 👇

🚨We will also give a yearly access to 1of10 for someone who retweets and comments 1of10🚨 1. Car Niche -> MrBeast / Challenge

If I Were Starting a Youtube Channel in 2024, I’d Do This.

Growing a YouTube channel from scratch is no easy task. However, with the strategy outlined in this thread, you’ll not only avoid the most common fatal errors, but also learn how to create videos with the best chance of going viral (Going viral is a science, not luck).

P.S If you’re a complete beginner, come back to this later. First you just need to start making some videos and learn the basics!

(Bookmark this so you don’t lose the value!) Step 1: Choosing A Niche

While choosing your niche may seem like a straightforward step, there's actually a strategic approach you can take to ensure you pick a niche with good potential.

This ultimately comes down to 3 main factors, which can be seen below.

1. Interest. This may sound cliche, but it is important to enjoy the content you’re producing, especially at the beginning. Not only because you’ll be more likely to stick at it, but also because you’ll have a deeper understanding of your target audience, which you can leverage to your advantage.
2. TAM. You need to ensure that your niche has a large enough total addressable market. Otherwise, getting the number of views per video you want may be extremely difficult, if not impossible. More on how to check this coming up 👇
3. Low Competition. While this isn’t essential, selecting a niche or at least a sub-niche, with lower competition will make the process of going viral a lot easier. More details on how to do this below.

How to get monetized on YouTube with one video 👇

Getting monetized on YouTube can be hard for creators, but with the strategy outlined in this thread, we will be breaking down not only how to get monetized, but how to do it with just one video.

(Bookmark this for your next video) First, you will need to find out if your niche has a large enough total addressable market.

If your niche is too small, getting the views needed to hit the watch time target and 1000 subscribers will be hard.

A good way to see if you have a large enough TAM is to see what the top 20% of creators in the niche are averaging in views.

MrBeast’s blowup - From 0 to 266,000,000 Subscribers 🏆

A thread on how MrBeast became the most subscribed YouTuber on the planet 🧵
Jimmy Donaldson, aka MrBeast created his YouTube channel on the 20th of February 2012, at the age of 13.

Since then, I've identified 8 key phases along MrBeasts journey that have led to him becoming the most successful YouTuber of all time.

Here are 24 mega-outliers on YouTube to help you ideate for your next video!

Bookmark this for your next ideation session!

(Thread 🧵)

Idea's, Titles and Thumbnails are everything on YouTube, but sometimes it's hard to find the right inspiration.

So we have collected 100 viral outliers from 1-100x to help you come up with a data-backed idea, title or thumbnail for your next video👇

Bookmark this for your next ideation session 🔖

(Thread 🧵) 1-4

17 Title Templates that are KILLING IT on YouTube right now 👇

Bookmark this for your next ideation session!

(Thread 🧵) 1) [Extreme Challenge], This is what happened

17 Ideas that are Proven to go viral every time

(Thread 🧵) 1. Tier List

Trend Jacking is one of the oldest and most effective tools when it comes to content creation.

In this thread I want to talk about how to trend jack by using an example of it going on right now! 🧵👇 First you need to recognize what to look for in a trend.

For this thread I will be looking at a trend going on right now in the chess niche, the candidates tournament.

Everyone talks about how AI is going to change YouTube.

But I rarely see anyone give any examples of channels using AI effectively right now.

Let me show you one I found recently. Starting off with bang, their first video solidifies their approach to packaging.

They use AI to create thumbnails that are obviously very deliberate...

YouTube is free inspiration.

But 95% look at the wrong channels.

Here are 10 channels that will help you come up with your next 1of10.

Packaging is everything on YouTube, and sometimes its hard to think of the perfect title, thumbnail, or idea.

So we have gathered 1-100x Outliers, for your study and or inspiration.

We hope you enjoy, and tell us which one is your favorite!

At the heart of every viral video, meme, or article is a psychological trigger that compels us to hit that share button.

But what are these triggers, and how can content creators leverage them? 🔍🧵 Emotion is a powerful driver. Content that evokes strong emotions—whether joy, surprise, anger, or sadness—is more likely to be shared. It's our way of expressing these feelings and connecting with others on a deeper level. 😂

Ideas, titles, and thumbnails are 80% of why videos get millions of views. One of the many ways to develop viral ideas is by inspiring yourself from outliers and iterating off of those in your own style.

We compiled our 50 favorite outliers of the past year and broke down why they worked for you all to bookmark and inspire your next banger!
Fascism and communism are very controversial topics in the US

Based on a viral book & film about a similar experiment

Extremely fascinating topic & title that shatters your expectation as you likely think there’s no way this can happen so quickly

Great political contrast in the thumbnail through the use of red and blue associated with communism vs democracy (cold war)
associated with GOP vs Democrats (always relevant) Almost everyone has played Monopoly before, but it often feels like a game of chance.

The video title promises to teach you how to win every time (which we all would like to, so we could stick it to our siblings next time we play), while keeping the thumbnail very factual & simple (almost scientific looking), which builds trust.

Once the video picked up a couple hundred k views it also gave social proof