Codie Sanchez Profile picture
May 18, 2024 16 tweets 5 min read Read on X
We could be seeing the death of the white-collar job.

10 trends that prove the Blue-Collar Wave is happening right now:
1. 56% of Gen Z would rather turn a wrench than type in a spreadsheet.

They see:
• Insane college costs
• Rising pay of blue-collar jobs
• Less stigma on working with your hands

The Wall Street Journal calls them the 'Toolbelt Generation.' It's easy to see why:
2. College ROI is being questioned like never before

Studies show 40-50% of recent grads end up in jobs that don't use their degree.

With skyrocketing tuition and student loan debt, many are rethinking the value of higher ed altogether. Image
More and more are opting for career paths wihtout expensive schooling.

Is the college premium still worth it? Gen Z isn't so sure. Image
3. AI anxiety has workers rethinking what fields are "safe"

ChatGPT's showing how many white-collar jobs could be automated.

But plumbers? Electricians? Mechanics? Not so much.

Gen Z now believes the trades = security Image
4. Dirty fingernails are starting to out-earn clean ones

Recent construction hires saw pay jump 5.1% to a median of $48,089.
That's almost twice as fast as professional service roles, which rose just 2.7% to $39,520.

The median construction worker now earns $69,200—not far behind business roles at $78,500. Image
5. Vocational schools have soaring growth

Trade school enrollment surged 16% last year alone.

74% of people still see a stigma around vocational education—but that's expected to fade fast. Image
6. Innovative new school models are blending the classroom and the jobsite

Campuses like Opportunity Central in Texas mix academics with real-world work experience.

The future of education may look more like this than a lecture hall:
7. Retiring boomers are creating a surge in blue-collar demand

Mass retirements are leaving huge gaps in critical fields.

It's creating a desperate need for young talent in the trades. Image
8. Trades workers ARE younger than ever

The average age of electricians, plumbers, & mechanics is trending down.

This is a stark contrast to the overall aging of the population.

As boomers retire, Gen Z is stepping up. Image
9. Tech & falling stigmas are making dirty jobs more attractive than ever

Advancing tools & safety tech are modernizing blue-collar fields.

Attitudes are shifting.

The jobs that keep our world running are finally getting their due. Image
10. Young people are realizing the potential of local business

They see the upside in owning a welding shop over being a cubicle dweller.

Our community alone has seen dozens & dozens of ex-teachers and laid-off techies opt for cashflowing biz's over re-entering the rat race.
The tides are turning. 

Those who build and fix may soon out-earn those who type and talk.

It's not just a trend. It's a movement.

And it's just getting started...
Shoutout to our builders @_CTCommunity riding the Blue Collar Wave.

Share here if you want others to see this, and follow me @Codie_Sanchez for more:
@_CTCommunity A lot of you are interested by this idea.

Yes, it's Gen Z. But it's also you and me.

If you feel serious about business-buying, you can book a consult with our team:
contrarianthinking.biz/community-tw

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More from @Codie_Sanchez

Jun 19
Everyone's either excited about AI or thinks it'll steal their job.

I used to be on the fence.

Then I hired a full-time employee just to integrate AI into everything we do.

5 tools that made me 3x more productive in 6 months:
1. Whispr Flow

I don’t text anymore because of this.

All you have to do is hold Fn, speak naturally, and watch it transcribe your words perfectly like a court reporter.

It capitalizes names, adds punctuation, and even writes “fuck…” (it knows we never actually mean “duck” lol)
This makes me 200-300% faster at typing.

My employees call me "the bane of their existence" on Slack because of how much I can get done now.

If you're older and type with two fingers like my dad...

You'll never need to learn proper typing again.
Read 9 tweets
Jun 10
The fastest way to build a memorable brand is to pick a fight.

Here's a simple framework to define your enemy and build a magnetic business (The 3 Vs):
Harley-Davidson figured this concept out in the 80s.

They were getting bodied by Honda and Yamaha's smoother, faster, quieter bikes.

So Harley said screw it.

They stopped selling motorcycles and started selling middle fingers. Image
Harley leaned into everything their competitors weren't:

- Loud noise
- Leather jackets
- American steel

Were the bikes better? Not really.

But they gave people something to belong to... Image
Read 12 tweets
Jun 7
I spent 90 minutes with Harvard professor Arthur Brooks, and he made me rethink what I knew about happiness.

Here's everything you get wrong about being happy: Image
According to Arthur, the pursuit of perfect happiness is a dangerous myth.

As much as we hate them, we need negative emotions because they keep us safe and alive.

They're defense mechanisms that signal when something's wrong around us.
That said, happiness and unhappiness are NOT opposites.

Yes, they're governed by different hemispheres of your brain.

But getting rid of your triggers makes you less UNhappy, not MORE happy:
Read 12 tweets
Jun 5
I asked a former Green Beret how to raise a family in 2025.

7 lessons from Nick Freitas every father should hear about raising strong men: Image
Dads Should Be Dangerous

One of the core duties of dads is to protect.

That’s why Nick believes the world needs more fathers who are kind, but never weak.

If you can’t be violent in the service of your family, you aren’t peaceful.

You are harmless.
Women Have More Influence Over Men Than They Realize

A man will change his path, raise his standards, or chase greatness for his partner.

History is filled with men who literally went to war for their women.

And that’s a fraction of the power women have over their men:
Read 9 tweets
Jun 4
If you follow where rich people put their money, you’ll never go broke.

Here's the unsexy asset class private equity billionaires & millionaires are flocking to:
For decades, PE meant massive funds buying massive companies:

• KKR buys RJR Nabisco for $25B
• Blackstone acquires Hilton for $26B
• Apollo takes Harrah's private for $27.8B

The formula was simple: Big money buys big companies, adds big debt, cuts costs. Image
But now? These same Wall Street sharks are swimming downstream - raiding Main Street and buying...

• Your local car wash chain
• Boring IT providers with 20 employees
• That HVAC company with the annoying radio ads

And they're not being quiet about it…
Read 17 tweets
Jun 3
5 businesses I'm investing in that don't give a damn about interest rates, market crashes, or tariffs.

Here they are:
July 2024, I became a co-owner in Resibrands.

It’s one of the fastest-growing home services franchise businesses in the US right now and we’re not slowing down any time soon.

Here's exactly which industries we're building in and why…
#1. Painting

@realsjmonty is now the founder & CEO of ResiBrands.

But back in 2011… He started That 1 Painter with $12 a paint brush.

Now it's the largest painting company by territory in the US with 427 signed units across 34 states.

Such a f*cking awesome story.
Read 14 tweets

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