I recently broke down how anyone can break into content on Jon Youshaei’s podcast.
9 nuggets everyone who wants to build a personal brand should steal:
The Rule of Thirds
Most people think creating content is a dream job. But the reality is:
- 1/3 of your time will be exceptional (you'll love what you do)
- 1/3 will be neutral (manageable, but unremarkable)
- 1/3 will be challenging (demanding, exhausting, overwhelming)
It's a continuous cycle.
When you're in the difficult phase, remember the next phase is coming.
The 3x3 Rule
The creators who burn out are those without systems.
They have to reinvent the wheel with every piece of content they create.
If you want sustainable output, use the 3x3 Rule:
If something has more than 3 steps AND you do it more than 3 times, document it as an SOP.
Every week, we do live deal reviews in our business buying community.
And recently, we dissected a $2.6M offer for an accounting firm.
Here’s the breakdown (and how we determined whether it was a winner or a loser):
Here’s what the deal looked like:
- 3 locations
- $1.7M revenue
- $730K SDE
- Recent roll-up with zero integration
The seller had been busy buying up smaller practices but never actually combined them.
That means they’d be buying 3 separate entities, not 1 unified business.
I should mention that this isn't some first-time buyer gambling their life savings.
The buyer already runs a multi-site accounting operation and has closed 5 acquisitions in the space. They know exactly how to fold in offices and implement systems.
1. Choose your hard. If you don't choose your hard, hard will choose you.
2. Ask more questions. As Socrates said: “Smart people learn from everything and everyone. Average people learn from their experiences. Stupid people already have all the answers.”
3. Do whatever it takes
4. Chase purpose. A friend once told me: “I wish you not one penny over $299 million. Reality gets lost somewhere after that.”
5. Not every moment has to be productive. Silence is not your enemy.