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Amanda Natividad Profile picture
@amandanat
May 21, 2024 • 1 tweets • 1 min read • Read on X
This Craigslist ad for a 1999 Toyota Corolla is a masterclass in copywriting.


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More from @amandanat

Amanda Natividad Profile picture
Feb 1, 2023
If you're job hunting...

Here are 6 quick ways to instantly improve your resume:
1/ Tailor your resume to the job.

Go line by line in that job description.

Rewrite your resume to ensure your experience matches up with each job responsibility.

(Obviously, tell the truth.)

It's labor-intensive but you'll 10x your chances of landing an interview.
2/ Show, don't tell, your skills.

For each skill, give an outcome or proof point.

❌ Managed daily social media posts
✅ Managed social media and grew Instagram following from 500 to 2,500 in 5 months

❌ A culture leader
✅ Developed employee appreciation program
Read 10 tweets
Amanda Natividad Profile picture
Jan 1, 2023
5 realizations about self-care that I'm taking with me into 2023.

Maybe they'll help you too...
1/ If you struggle with saying "no"...

Ask yourself: If I had the time right now, would I say yes?

If it's a no now, it'll be a no later.

Politely decline and save everyone the hassle.
2/ If you're unsure about an opportunity...

Ask yourself: Is this honoring my goals?

Sometimes we ask ourselves if an opportunity aligns with our goals. But I think "alignment" is vague.

Better to determine if it directly supports your goals and leads to growth.
Read 8 tweets
Amanda Natividad Profile picture
Nov 23, 2022
A truly great gift must have at least one of these qualities:

• Recipient needs it but would never think to buy it
• You've tried the product so you know it's good
• It's new and novel to the recipient

Need ideas? I got you.

10 underrated food & drink holiday gifts:
Soup and cookie box from Spoonful of Comfort

Why: Delicious food and wrapped beautifully. It even comes with a nice ladle.

Who for: Out-of-state friends. Loved ones who are sick. New parents who need their meals covered. An open gift box from Spoonful of Comfort. There are 2 heart
Spoon holder and steam releaser from Ototo

Why: This little crab holds your spatula, allowing it to drip into the pot. Or it holds up your pot lid so you can you keep that soup hot without it boiling over.

Who for: Home cooks who *seemingly* don't need anything. A silicone crab perched on the edge of a pot. It's holding a
Read 13 tweets
Amanda Natividad Profile picture
Oct 28, 2022
I once scored a media placement that led to 1,600 new customers.

A huge marketing win.

And it didn't cost me a penny.

Here’s what I did and how you can do it too:
I was doing PR for a DTC snack startup called NatureBox.

No resources. Just me and my journalism experience.

I had to meet all 3 goals:

• Increase brand awareness
• Generate buzz for social proof
• Get new customers

Gulp.
In a Google Sheet, I listed out every publication I could think of. With columns:

• Score of 1-5: likelihood they'd write about us, based on their content

• Names of writers who might care

• If they've already written about a competitor

Then I drafted my pitch.
Read 16 tweets
Amanda Natividad Profile picture
Oct 27, 2022
Going to block out a week for some deep re-learning in marketing.

Here are the 3 resources I have on deck:
1/ Book: "A Customer-Led Approach to Driving Predictable, Recurring Revenue"

By: @ggiiaa and @ClaireSuellen

Early access to this book (plus resources & community membership) ends Oct. 28.

V. important to me because I run marketing for a SaaS company.

forgetthefunnel.com/customer-led-g…
2/ Book: "Prove It"

By: @mdeziel

A book on how to build trust through content — creating defensible claims, building a body of evidence, and more.

I'm always looking to improve my content strategy skills.

peoplewhoproveit.com
Read 5 tweets
Amanda Natividad Profile picture
Sep 22, 2022
830 million LinkedIn users
430 million Reddit users
238 million Twitter users

Your marketing doesn’t need to reach all of them.

In fact, it shouldn’t.

How to find the right customers, readers, listeners, and social followers:
Twitter Advanced Search:

Filter hashtag or user data by number of RTs or Likes:

#skincare min_retweets:500
@amandanat min_faves:300

(Try the Twemex extension to see Likes directly on people's profiles)
Twitter Lists and Topics:

Find creators in your niche and look for the lists they created.

Scroll through the relevant Twitter Topics and make lists as you come across interesting people.

Follow the content and reply with your amazing insights. Using the View Lists functi...
Read 14 tweets

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