After reading @SmokeyTheBera's tweet, I think I have enough evidence to know that Ethereum has a marketing problem. Ethereum can do a lot more to improve UX, but saying that the ecosystem doesn’t care about UX is a stretch. People make this mistake for a simple reason: no one is selling Ethereum (the way people bullpost Solana every second).
So how do I know "Ethereum people don’t care about UX" is false? Well, you have teams like @zkemail, @DauthNetwork, @ParticleNtwrk, and @Web3Auth shipping production-ready social login tools for Ethereum users. Most (if not all) of these projects are already deployed on L1/L2s today.
For context m, you can (securely) onramp to mainnet L2s (receive USDC in < 2 minutes) today with Venmo and email using (haven't used the tool, but documented workflow look slick af). Also, many wallet-as-a-service providers already allow you to create a smart wallet with your web2 identity and remove many pain points associated with crypto onboarding (check out Coinbase's Smart Wallet for an example: ).
Have I mentioned we're already getting EIP-7702 in the next hard fork and that opens a ton of UX improvements? Gas sponsorship (users can onboard w/o holding native ETH), custom verification logic (MFA/2FA), and extra security (e.g., daily spending limits and emergency recovery mechanisms) are some of the features implementing EIP-7702 provides for users. @thirdweb has a great article on EIP-7702:
RIP-7212 () is already deployed on many L2s today and turns any phone with a Trusted Execution Environment (TEE) into a secure hardware wallet. It also opens up the opportunity to use passkeys stored on a device for wallet authentication--making it all the more easier to manage crypto w/o losing it all to phishing, seed phrase compromises, etc.
Yes, we do research--but a lot of that research is also focused on end-user experience. For instance, @PrivacyScaling is working on aggregating ERC-4337 signatures to make using smart wallets on L2 cheaper). @VitalikButerin is also involved with @BenDiFrancesco and the ScopeLift team to standardize stealth addresses on Ethereum via ERC-5564 () and give users the same level of privacy they already expect with traditional financial applications (@fluidkey is built on the ERC-5564 standards).
Nonprofits don't take feedback from the market and aren't accountable to market participants. The Ethereum Foundation is a nonprofit (in more ways than other ecosystem foundations w/ nonprofit status).
Do with that information what you will.
Trying to compare Solana to Ethereum is like trying to compare Linux Foundation to Apple Corp. Very different profiles and very different objectives. Apple can respond to Google's actions when it threatens market share, but Linux is unlikely to try and compete w/ Windows GTM.
The original tweet comes from a Naval article () where he explains that free markets provide the best feedback. Nonprofits don't play by free market rules and always "succeed" in their endeavors. The "mission" operates in a vacuum. nav.al/failure
ERC-5564 and ERC-6538 pave the way for stealth address payments on Ethereum. Think Monero-like privacy but on Ethereum. Next billion users don't want to have their transaction history available for everyone to see and track. Stealth addresses make this feasible. A thread:
Some priors: Alice has one blockchain address (Alice.eth). This is the one address Alice uses to receive ETH, ERC-20 tokens, soulbound tokens, POAPs, and monkey JPEGs. Alice's account history is visible on-chain for Bob to see and monitor/analyze. Not good for privacy.
Ethereum doesn’t provide privacy with ring signatures (Monero) or ZK-SNARKs (Zcash). At this point, you probably think: "TradFi might just be better; at least, the world doesn’t see what I'm receiving and when." Not so fast--we have stealth addresses to the rescue!
I've been talking to people (early contributors at @2077Collective) and asking the same question: "What can we do to solve Ethereum's marketing & communications problem?" I got many informed opinions, which shows that people (a) care about Ethereum enough to know that communications is important (b) have thought long and hard about the problem before I said anything about it.
Many of the answers have informed how I think of @2077Collective and what role it plays in the Ethereum ecosystem going forward. But these insights also hold much wisdom for the general community, so I'm creating a thread with some of the most interesting solutions people have proposed to fixing Ethereum's marketing + comms issues:
1. "We need people that speak from the heart, visionaries not in the technical domain but the optimistic case for this tech providing social good. This tech isn't just for settlement of derivatives or international transactions. IMHO it's the infrastructure of the next version of capitalism, or whatever comes after it." — @f_casey_fierro
2. "I'd say the meme culture on Ethereum is dead. Allow people be free. Not everything must have a structure. Not everything must VCs...allow the people breathe. Ethereum's redemption arc would be going back to a community first, normie prioritized, memetic system." — @0xSese
3. "I think Ethereum's marketing has been pretty siloed if that makes sense. It's surprising that most of Ethereum's history and logical justification for its roadmap is out there in public--except scattered in niche YouTube videos or deep within the foundation website/Github recorded community calls.
"There's an obvious problem of consolidating all of the information (there's the Ethereum Foundation Youtube, the Ethereum Engineering Group channel, etc), but also an issue of learning about Ethereum's changes. Many folks are notoriously confused about 1. How the EIP process works and 2. What the EIPs do exactly.
"The other marketing problem per Ethereum is emphasizing its role compared to other blockchains, if Ethereum isn't the fastest, it's (opinion ahead) definitely the most credibly neutral, secure, and decentralized." — @0xMims
Sharing some quotes I’ve found useful on difficult days (where I’d rather curl up); pinning here as a reminder to current/future self to always push the limits:
1. “It’s important to note that words don’t move mountains. Work, exacting work, moves mountains.” — Danilo Dolci
2. “The word “impossible” has two usages: (1) Mathematical proof of impossibility conditional on specified axioms; (2) “I can’t see any way to do that.” — @ESYudkowsky
3. “It is fatal to enter any war without the will to win it.” — General Douglas McArthur
@ESYudkowsky 4. “It is essential for a man to strive with all his heart, and to understand that it is difficult even to reach the average if he does not have the intention of surpassing others in whatever he does.” — Budo Shoshinshu