ERC-5564 and ERC-6538 pave the way for stealth address payments on Ethereum. Think Monero-like privacy but on Ethereum. Next billion users don't want to have their transaction history available for everyone to see and track. Stealth addresses make this feasible. A thread:

https://twitter.com/UmbraCash/status/1808584703840301280

Some priors: Alice has one blockchain address (Alice.eth). This is the one address Alice uses to receive ETH, ERC-20 tokens, soulbound tokens, POAPs, and monkey JPEGs. Alice's account history is visible on-chain for Bob to see and monitor/analyze. Not good for privacy.

I've been talking to people (early contributors at @2077Collective) and asking the same question: "What can we do to solve Ethereum's marketing & communications problem?" I got many informed opinions, which shows that people (a) care about Ethereum enough to know that communications is important (b) have thought long and hard about the problem before I said anything about it.

Many of the answers have informed how I think of @2077Collective and what role it plays in the Ethereum ecosystem going forward. But these insights also hold much wisdom for the general community, so I'm creating a thread with some of the most interesting solutions people have proposed to fixing Ethereum's marketing + comms issues:

1. "We need people that speak from the heart, visionaries not in the technical domain but the optimistic case for this tech providing social good. This tech isn't just for settlement of derivatives or international transactions. IMHO it's the infrastructure of the next version of capitalism, or whatever comes after it." — @f_casey_fierro 2. "I'd say the meme culture on Ethereum is dead. Allow people be free. Not everything must have a structure. Not everything must VCs...allow the people breathe. Ethereum's redemption arc would be going back to a community first, normie prioritized, memetic system." — @0xSese