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Carl Vellotti Profile picture
@carlvellotti
Jun 5 • 1 tweets • 1 min read • Read on X
A classic PM problem:

An executive is pushing to launch a big new feature they're excited about. You have data suggesting users won't find it valuable.

How do you handle this situation with the exec while responsibly building what's best for users and the business?

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More from @carlvellotti

Carl Vellotti Profile picture
Feb 22
1-pagers are critical for getting buy-in for your ideas.

But they're very hard to write well.

Here's:
🔹 a step-by-step guide to the 1-pager
🔹 examples of mistakes and how to fix them

(+a FREE template for rock-solid 1-pagers)

Step 1: Writing the 1-pager! Image
Step 2) Understand the purpose of the 1-pager

The goals of writing down your idea:
1. Help you make sure it's good
2. Persuade others that it's good

That second point is critical.

1-pagers aren't research projects, they're persuasive essays aimed at getting buy-in. Image
Step 3) Frame the problem & opportunity

Answer these questions:
- Why does this matter to you customers and business?
- What evidence or insights do you have to support this?
- Why is solving this problem urgent? Why now?
Read 26 tweets
Carl Vellotti Profile picture
Jan 22
Every PM wants to get better at strategy.

I used to love studying strategy but got lost when I tried to make my own.

Then I learned how to make product flywheels. Now I always know where to start, and how to drive alignment.

Here's a step-by-step guide to making your own 🧵 Image
Quickly, here are a few examples of excellent flywheels.

They are:
• Simple
• Customer-centric
• Adaptable

Take a moment to carefully review them before moving on. Image
Inspired? Let's get right into it

Preparation
1. Block off at least one entire hour for this process.
2. Put your phone away. Mute Slack notifications. This is DEEP WORK, baby.
3. I recommend you start this process with pen and paper.
Read 15 tweets
Carl Vellotti Profile picture
Jan 3
3 non-obvious requirement tips:

1. If your requirement has "and" in it, break it into two requirements.
2. Prioritize every requirement
• P0: You'd be embarrassed not to have this
• P1: People will buy your product because it does this
• P2: People will complain about missing P2s after they buy the product
• P3: Can be descoped and added to future iteration
3. Don't describe exact design

Leave your designers free to ideate without your constraints.

Focus on goals:
• usage
• user behavior
• user expectations
• why the user uses this feature
• if ease of use is more important than functionality

etc.
Read 4 tweets
Carl Vellotti Profile picture
Jan 2
You don't need to read every product book.

In 2024, spend more time with fewer books.

I've put together:
🔹 My 2 top recs across the product spectrum
🔹 Advice on how to choose

𝗝𝗮𝗻𝘂𝗮𝗿𝘆: 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 Image
𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆: 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

1. Playing to Win: Engaging primer on business strategy packed with case studies.

2. Good Strategy Bad Strategy: Goes beyond surface-level strategy tips to examine the fundamentals of strategic thinking. Image
𝗠𝗮𝗿𝗰𝗵: 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴

1. Storyworthy: Practical tips for crafting sticky business narratives.

2. Tell to Win: Mastery of storytelling across fields based in science and practice. Image
Read 14 tweets
Carl Vellotti Profile picture
Dec 20, 2023
If your team always asks "why?", they don't get your strategy.

So what can you do?

(Hint: it's not showing them the roadmap.)

🧵👇 Image
Let's agree:
1️⃣ Product development depends on 𝗮𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁

And:
2️⃣ 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁 requires 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴

So persistent "why are we building this?" questions reveal a lack of understanding.
Telling them it's critical is patronizing and won't work. You need alignment BEFORE that meeting.

What should you discuss instead?

To get buy-in, explain the reasoning behind each decision.
Read 7 tweets
Carl Vellotti Profile picture
Nov 28, 2023
It's time for a game of... Variant Victory! 🏆

Vote for which variant you think won in the therad.

Round 1/5 – Easy

Which variant had higher conversion to annual plans?

Variant A: Default to monthly
Varient B: Default to annual Image
Which do you think had a higher conversation rate?
Don't peek!

.

.

.

.

.
Read 21 tweets

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