Tired of beginner-level PM fluff around here? I got you โ advanced PM content, memes, and awesome resources I build and giveaway for free. | Sr PM @Redfin
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Feb 22 โข 26 tweets โข 7 min read
1-pagers are critical for getting buy-in for your ideas.
But they're very hard to write well.
Here's:
๐น a step-by-step guide to the 1-pager
๐น examples of mistakes and how to fix them
(+a FREE template for rock-solid 1-pagers)
Step 1: Writing the 1-pager!
Step 2) Understand the purpose of the 1-pager
The goals of writing down your idea: 1. Help you make sure it's good 2. Persuade others that it's good
That second point is critical.
1-pagers aren't research projects, they're persuasive essays aimed at getting buy-in.
Jan 22 โข 15 tweets โข 5 min read
Every PM wants to get better at strategy.
I used to love studying strategy but got lost when I tried to make my own.
Then I learned how to make product flywheels. Now I always know where to start, and how to drive alignment.
Here's a step-by-step guide to making your own ๐งต
Quickly, here are a few examples of excellent flywheels.
They are:
โขย Simple
โขย Customer-centric
โขย Adaptable
Take a moment to carefully review them before moving on.
Jan 3 โข 4 tweets โข 1 min read
3 non-obvious requirement tips:
1. If your requirement has "and" in it, break it into two requirements.
2. Prioritize every requirement
โข P0: You'd be embarrassed not to have this
โข P1: People will buy your product because it does this
โข P2: People will complain about missing P2s after they buy the product
โข P3: Can be descoped and added to future iteration
Jan 2 โข 14 tweets โข 5 min read
You don't need to read every product book.
In 2024, spend more time with fewer books.
I've put together:
๐น My 2 top recs across the product spectrum
๐น Advice on how to choose
I did. My "rock-solid" arguments always fell on deaf ears.
Then I learned how to direct others' attention where I needed it *before* my arguments. Everything changed.
This is "pre-suasion" and it's immensely powerful.
๐งต๐
Pre-suasion is all about directing attention and focus.
You can improve the odds of persuading someone if you are able to focus their attention where you want it.
What we focus on becomes our reality.
There are three aspects to this: 1. Anchoring 2. Framing 3. Priming
Oct 5, 2023 โข 4 tweets โข 1 min read
The key components of a compelling problem are:
1. Practical need 2. Emotional desire 3. Captivating narrative
Focusing solely on the practical side of things leaves your product feeling soulless and unmemorable.
It's the emotional connection that truly resonates with consumers.
๐ธ Features must map to benefits
๐ธ Benefits must map to emotions
Sep 12, 2023 โข 6 tweets โข 3 min read
.@Amplitude_HQ just dropped an awesome new resource:
"Product Analytics For Dummies"
But don't be fooled: It's pretty advanced!
It all starts with good metrics.
This thread covers the key questions you must ask at every stage of the PLG journey ๐งต๐
ACQUISITION ๐๐ฏ๐ค
Users find your product through tons of different channels.
Metrics:
โขย CAC
โขย New sign-ups
โขย Qualified leads
โขย Payback period
Figuring out where they're coming from helps you: 1. Build a more tailored experience 2. Figure out how to get more of them
Sep 11, 2023 โข 8 tweets โข 3 min read
The reason products fail:
Users don't *think* they'll provide enough value.
PMs consistently misunderstand what value really means.
@AlexHormozi's equation gives us the perfect framework to get this right.
Detailed breakdown, examples, and a challenge in ๐งต๐
๐ญ Dream Outcome
How does your product help users achieve their deepest desires?
๐ท Be extremely specific
๐ท Use vivid, emotional language
๐ท Nail the outcome they really want
Example: "More quality time with your family"
Sep 8, 2023 โข 13 tweets โข 5 min read
Product sense exercises:
๐ฅ Beginner: Passively reflect on product experiences
๐ฅ Intermediate: Actively seek out products to analyze
๐ฅ Expert: Actively seek out experiences to compare
Here are 5 examples of this ๐ฅ exercise.
Starting with... TikTok vs Instagram Reels
Quickly โย the idea of this exercise:
Analyzing single UXs is good. But it's hard to know where to look.
Comparing experiences is better. Product decisions jump off the page.
Think, how do: 1. Product differences change the UX? 2. These different UX reflect unique biz goals?
Aug 24, 2023 โข 8 tweets โข 3 min read
Collato is such an awesome AI tool.
It lets you: 1. Create a space with any docs you want 2. Query that space with any question 3. Generate any kind of doc in that space
Notion, G docs, Miro, Jira โ all integrated.
And you can query it directly in Slack.
Here's how ๐งต๐
Some ideas for different spaces you might want to create
1. Feature hub: All the resources about a feature. PRD, tech specs, Jira tickets, etc.
2. Learning hub: All your user research and experiment results.
3. Team hub: Centralize all of your team's main documents.
Aug 18, 2023 โข 9 tweets โข 2 min read
Most people think notification = sending a message
But this barely scratches the surface.
Every notification is part of a whole experience.
Here's a breakdown of the 5 main types of notifications with the 4 stages every notification entails
More tips in ๐งต๐.
Notification Types
In general, almost every notification falls into one of these categories.
The proceeding knowledge cannot be unlearned! The examples cannot be unseen.
Continue down this path and you will soon find yourself frustrated by bad interaction design in many, many products.
Youโve been warned.
Jul 14, 2023 โข 28 tweets โข 8 min read
Prime Day is tech's most successful campaign ever, and it's not close.
This year, they made more money in 2 days than Spotify makes in a year.
Its 2015 origin story is absolutely wild:
๐นย an insane deadline
๐นย a ridiculous concept
๐นย ONE incredible 30yo PM
A THREAD
1/17
Let's set the stage: Amazon in early 2015.
It's almost impossible to believe now, but until 2015 Amazon was seen as a perpetual money losing machine.
(AWS also hadn't IPO'd yet.)
Their position against China's Alibaba was deteriorating.
They needed a big win.
2/17
Jun 20, 2023 โข 12 tweets โข 3 min read
Company/team values like "have integrity" are stupid.
Good values should encourage non-obvious behavior.
Example: Facebook's "move fast and break things" changed the world.
For your team to make hard decisions quickly, you need to define good values.
Here's how ๐งต๐
In this thread I'll cover: 1. Why good values matter to PMs and leaders 2. The 3 keys to good values 3. A breakdown of a bad value 4. Many examples of good values 5. A value exercise for you to try
Jun 13, 2023 โข 13 tweets โข 4 min read
Great product thinkers are like chess masters.
They find solutions others can't even see, but they canโt explain how they got there.
Both skills are based on intuition. Like chess intuition, โproduct senseโ can be trained.
From a certified chess expert, hereโs how ๐
Developing intuition is all about developing pattern recognition.
Getting better is as simple as:
1. Noticing and reflecting on patterns you see every day 2. Seeing patterns broken down (especially by those with better pattern recognition)