Bandan Profile picture
Jul 3 10 tweets 2 min read Read on X
Product Manager Interview Rounds 🎤

Here are 7 common type of interview rounds:

Product Design Questions
Behavioral Questions
Product Strategy Questions
Analytics Questions
Technical Questions
Estimation Questions
Product Sense Questions

Let's find out what they're about:
1/ Product Design Questions

These questions test your product thinking skills like defining requirements, generating ideas, prioritizing features, etc.

Sample Questions:
Design X product for Y user
How would you improve X product?
2/ Behavioral Questions
These questions assess your soft skills, ability to work in teams, handle conflicts, demonstrate leadership, etc.

Sample Questions:
Tell me about a time you faced failure?
How do you deal with conflict?
Tell me about a time you demonstrated leadership
3/ Product Strategy Questions
These questions evaluate your strategic thinking abilities like setting goals, developing strategies, analyzing competition, etc.

Sample Questions:
What main changes would you make to [product]?
How would you position this product X against Y?
4/ Metrics/Analytics Questions
These questions test your ability to define, analyze, and reason with metrics and data.

Sample Questions:
What metrics would you use to measure for X product?
X metric changed unexpectedly. What do you do?
5/ Technical Questions
Some companies assess technical depth through system design or coding questions.

Sample Question:
Explain X technical concept
6/ Estimation Questions
These evaluate your ability to make decisions with incomplete information by estimating market size, user interest, etc.

Sample Question:
How many golf balls can fit in a 747 airplane?

I am seeing this type disappearing now from interviews.
7/ Product Sense
These questions evaluate a candidate's ability to deeply understand user needs, identify opportunities and develop compelling product solutions.

Sample Questions:
How would you improve the Facebook News Feed?
Design a new job search product for Meta
I have not included take home assignments. But will do a separate thread on that.

Want to learn more?

I am bringing my two most well-received live courses on O’Reilly (Strategic Thinking for PMs, Product Leadership) in a 2 hour live session called ‘Product Leadership Basics’
Register here:

Use the code PRODUCTIFYNOW at checkout to get 62% off on the ticket price.tinyurl.com/productifycour…

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More from @bandanjot

Jun 23
Former VP of Product, Netflix (Gibson Biddle's) Product Strategy essays are Platinum!

If you haven't read them yet, here's a breakdown of key concepts in under 2 minutes🧵
🔸Your Product Strategy should answer three questions:

D: How will your product delight customers?
H: ..is hard to copy
M: ...is margin-enhancing

(DHM Model)
List down your key strategic bets and map them to D, H or M and then decide which are the top hypothesis you would like to test over next 2-3 years Image
Read 8 tweets
Jun 22
The "How Now Wow" framework, devised by Gamestorming, helps product teams evaluate and prioritize ideas based on three criteria

Let's break it down how you can use it: Image
Let us first define the three terms:

How: Innovative ideas that are difficult to implement. These ideas are not yet feasible but might be worth considering as future goals.

Now: Unoriginal ideas that are easy to implement and have been proven to work well.
Wow: New and innovative ideas that are easy to implement and can be actualized with current resources.

But, how do you implement it in a workshop?
Read 13 tweets
Jun 9
Product Manager Interview Rounds 🎤

Here are 7 common type of interview rounds:

Product Design Questions
Behavioral Questions
Product Strategy Questions
Analytics Questions
Technical Questions
Estimation Questions
Product Sense Questions

Let's find out what they're about:
1/ Product Design Questions

These questions test your product thinking skills like defining requirements, generating ideas, prioritizing features, etc.

Sample Questions:
Design X product for Y user
How would you improve X product?
2/ Behavioral Questions
These questions assess your soft skills, ability to work in teams, handle conflicts, demonstrate leadership, etc.

Sample Questions:
Tell me about a time you faced failure?
How do you deal with conflict?
Tell me about a time you demonstrated leadership
Read 10 tweets
Jun 9
5 frameworks from top consulting companies that help in Product and Business:

1/ Ansoff Matrix Image
Ansoff Matrix allows you to think on the lines of products and markets , leading to 4 possible outcomes:

Selling new products to existing market
Selling existing products to new markets
Selling new products to new markets
Selling new products to new markets
2/ McKinsey 9 box matrix

helps you know which business units you should invest into/ maintain or divest: Image
Read 8 tweets
May 11
Here is a < 5 minute guide to Retention Metric.

For builders, product managers and founders.

(With examples)
First, let us understand what are lagging indicators.

These ultimately represent final outcomes. If you're getting surprised by a drop in a lagging indicator, it is already too late.

Metrics such as Retention and Loyalty are lagging indicators.
Example. If a customer gave you a score of 0-5 on Net Promoter Score (commonly used to measure loyalty). it is already too late. The customer is already unhappy and NPS measurement was the outcome of series of events that made the customer unhappy.
Read 10 tweets
Mar 17
Scaled companies CANNOT afford to launch MVPs to public.

Apple as a principle doesn't build MVPs.

Here's the story about how Apple builds products, and what you can learn from it:
(in <2 mins) Image
1/ Slide decks > Long-form documents for storytelling

To influence anyone, put a slide deck together:
• One idea per slide
• No busy slides
• More storytelling and less process
2/Big ideas > Small fixes

Product teams spend less time doing small incremental changes and more doing big dream stuff.

That's why every WWDC Apple is releasing a new great feature
Read 8 tweets

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