These questions test your product thinking skills like defining requirements, generating ideas, prioritizing features, etc.
Sample Questions:
Design X product for Y user
How would you improve X product?
2/ Behavioral Questions
These questions assess your soft skills, ability to work in teams, handle conflicts, demonstrate leadership, etc.
Sample Questions:
Tell me about a time you faced failure?
How do you deal with conflict?
Tell me about a time you demonstrated leadership
3/ Product Strategy Questions
These questions evaluate your strategic thinking abilities like setting goals, developing strategies, analyzing competition, etc.
Sample Questions:
What main changes would you make to [product]?
How would you position this product X against Y?
4/ Metrics/Analytics Questions
These questions test your ability to define, analyze, and reason with metrics and data.
Sample Questions:
What metrics would you use to measure for X product?
X metric changed unexpectedly. What do you do?
5/ Technical Questions
Some companies assess technical depth through system design or coding questions.
Sample Question:
Explain X technical concept
6/ Estimation Questions
These evaluate your ability to make decisions with incomplete information by estimating market size, user interest, etc.
Sample Question:
How many golf balls can fit in a 747 airplane?
I am seeing this type disappearing now from interviews.
7/ Product Sense
These questions evaluate a candidate's ability to deeply understand user needs, identify opportunities and develop compelling product solutions.
Sample Questions:
How would you improve the Facebook News Feed?
Design a new job search product for Meta
I have not included take home assignments. But will do a separate thread on that.
Want to learn more?
I am bringing my two most well-received live courses on O’Reilly (Strategic Thinking for PMs, Product Leadership) in a 2 hour live session called ‘Product Leadership Basics’
5 frameworks from top consulting companies that help in Product and Business:
1/ Ansoff Matrix
Ansoff Matrix allows you to think on the lines of products and markets , leading to 4 possible outcomes:
Selling new products to existing market
Selling existing products to new markets
Selling new products to new markets
Selling new products to new markets
2/ McKinsey 9 box matrix
helps you know which business units you should invest into/ maintain or divest:
First, let us understand what are lagging indicators.
These ultimately represent final outcomes. If you're getting surprised by a drop in a lagging indicator, it is already too late.
Metrics such as Retention and Loyalty are lagging indicators.
Example. If a customer gave you a score of 0-5 on Net Promoter Score (commonly used to measure loyalty). it is already too late. The customer is already unhappy and NPS measurement was the outcome of series of events that made the customer unhappy.