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Author @ https://t.co/0l6KsGVz66 (Strategy and Product Growth Deep-dives delivered to 60k+ readers) Collab/Promotions: ProductifyLabs@gmail.com
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Aug 4 9 tweets 2 min read
Former VP of Product, Netflix (Gibson Biddle's) Product Strategy essays are Platinum!

If you haven't read them yet, here's a breakdown of key concepts in under 2 minutes🧵 🔸Your Product Strategy should answer three questions:

D: How will your product delight customers?
H: ..is hard to copy
M: ...is margin-enhancing

(DHM Model)
Jul 3 10 tweets 2 min read
Product Manager Interview Rounds 🎤

Here are 7 common type of interview rounds:

Product Design Questions
Behavioral Questions
Product Strategy Questions
Analytics Questions
Technical Questions
Estimation Questions
Product Sense Questions

Let's find out what they're about: 1/ Product Design Questions

These questions test your product thinking skills like defining requirements, generating ideas, prioritizing features, etc.

Sample Questions:
Design X product for Y user
How would you improve X product?
Jun 23 8 tweets 2 min read
Former VP of Product, Netflix (Gibson Biddle's) Product Strategy essays are Platinum!

If you haven't read them yet, here's a breakdown of key concepts in under 2 minutes🧵 🔸Your Product Strategy should answer three questions:

D: How will your product delight customers?
H: ..is hard to copy
M: ...is margin-enhancing

(DHM Model)
Jun 22 13 tweets 3 min read
The "How Now Wow" framework, devised by Gamestorming, helps product teams evaluate and prioritize ideas based on three criteria

Let's break it down how you can use it: Image Let us first define the three terms:

How: Innovative ideas that are difficult to implement. These ideas are not yet feasible but might be worth considering as future goals.

Now: Unoriginal ideas that are easy to implement and have been proven to work well.
Jun 9 10 tweets 2 min read
Product Manager Interview Rounds 🎤

Here are 7 common type of interview rounds:

Product Design Questions
Behavioral Questions
Product Strategy Questions
Analytics Questions
Technical Questions
Estimation Questions
Product Sense Questions

Let's find out what they're about: 1/ Product Design Questions

These questions test your product thinking skills like defining requirements, generating ideas, prioritizing features, etc.

Sample Questions:
Design X product for Y user
How would you improve X product?
Jun 9 8 tweets 3 min read
5 frameworks from top consulting companies that help in Product and Business:

1/ Ansoff Matrix Image Ansoff Matrix allows you to think on the lines of products and markets , leading to 4 possible outcomes:

Selling new products to existing market
Selling existing products to new markets
Selling new products to new markets
Selling new products to new markets
May 11 10 tweets 2 min read
Here is a < 5 minute guide to Retention Metric.

For builders, product managers and founders.

(With examples) First, let us understand what are lagging indicators.

These ultimately represent final outcomes. If you're getting surprised by a drop in a lagging indicator, it is already too late.

Metrics such as Retention and Loyalty are lagging indicators.
Mar 17 8 tweets 2 min read
Scaled companies CANNOT afford to launch MVPs to public.

Apple as a principle doesn't build MVPs.

Here's the story about how Apple builds products, and what you can learn from it:
(in <2 mins) Image 1/ Slide decks > Long-form documents for storytelling

To influence anyone, put a slide deck together:
• One idea per slide
• No busy slides
• More storytelling and less process
Mar 17 7 tweets 2 min read
5 frameworks from top consulting companies that help in Product and Business:
(Bookmark/Share)

1/ Ansoff Matrix Image Ansoff Matrix allows you to think on the lines of products and markets , leading to 4 possible outcomes:

Selling new products to existing market
Selling existing products to new markets
Selling new products to new markets
Selling new products to new markets
Mar 10 7 tweets 2 min read
Here's your guide on which skills you need at each step of Product Management ladder:
1.Associate PM
2. PM
3. Sr PM
4. Group PM
5. Director PM

explained in <5mins: The starting point is Associate PM (0-2 years of exp.)

☑️You should spend time on building:
Customer interaction skills
Fast learning path
Attention to detail
Communication
Product knowledge

⤵️Spend less time on:
Context Switching
Low priority tasks
Perfectionism
Feb 8 8 tweets 2 min read
PRDs are an important collaboration tool for PMs.

These 5 sections are highly recommended:

#3 is my favorite and is often missed out. While functional specifications be written in many ways, but 5 sections are recommended for
-Aligning stakeholders
-Ensuring success criteria
- Ensuring risks/dependencies are laid out

Feel free to modify, but 5 key sections are:
Jan 21 12 tweets 2 min read
Here are 10 financial metrics that Product Managers should know (with formulas):

Bookmark/Retweet worthy. Image 1. Revenue: The total amount of money generated from product sales or services.

Monitoring revenue trends over time helps Product Managers assess the growth or decline in customer demand for their product.
Nov 13, 2023 8 tweets 2 min read
I have interviewed >100 Product Managers in my career.

I can tell you that the average candidates make some common mistakes.

Here are the top 5 mistakes to avoid: 1/ Underlying complexity of handling stakeholders

Candidates can sometimes over-simplify how they convinced stakeholders (specially senior ones who were against the) idea you believed in. Best to bring in the nuances/complexities and the to-and-fros of these interactions.
Oct 29, 2023 8 tweets 2 min read
Here are 5 sections you should consider including in your PRD (Product Requirement Documents):

#3 is my favorite While functional specifications be written in many ways, but 5 sections are recommended for
-Aligning stakeholders
-Ensuring success criteria
- Ensuring risks/dependencies are laid out

Feel free to modify, but 5 key sections are:
Oct 17, 2023 10 tweets 2 min read
How to build strategic thinking?

This comes down to 6 important aspects

Let us go through them in <2 mins: 🧵 1/ Practice

Simulate/Imagine/Do it - whatever it takes to practice strategic thinking. You cannot get good at it by just reading up on articles or by delivering roadmaps. Also, you do not have to wait till you become senior enough in company.

But what do you practice?
Oct 15, 2023 9 tweets 2 min read
How does Spotify build products?

A little secret is the DIBB framework to arrive at Strategy.

Let us learn about DIBB framework in < 2 mins: Product Managers at Spotify arrive and decide on bets defined as investments or projects that bear a high level of risk but could be very valuable if they success.

PMs use a so-called ‘Bets Board’ which utilises DIBB:
Data (D), Insight (I), Belief (B) and Bet (B). Image
Oct 9, 2023 7 tweets 2 min read
At Facebook/Meta, Product Managers do not write user stories, run sprints, write requirement documents or write tickets,

Here's what happens instead: Image Let us first go deep-dive into product culture at Facebook.

A typical software engineer’s performance evaluation criteria would be something similar to “daily active users should increase by X%”.

So, as an Engineer at FB, you would care about HOW to reach that goal.
Sep 11, 2023 11 tweets 4 min read
10 dashboards and metrics that every Product Manager should know and use:

(explained with graphs and examples) 1/ Product Development Metric: Sprint Velocity

Sprint Velocity is a metric that measures the amount of work completed by a development team during a single sprint, indicating their efficiency and capacity to deliver features. Image
Sep 7, 2023 8 tweets 2 min read
In 10+ years of product career, I wrote:
-20+ page Product Requirement Docs
-One pager product summary
and everything in between.

But the one that clicks the most with senior stakeholders is a

👉"3-Pager Product Brief"

Here's how to write it + 🔥🔥 FREE to download template: 👉👉First Section is about defining the opportunity:

1.1 Objective
Describe how the product will drive forward the company's strategic goals?

1.2 Success Measures
Mention success metrics to know when the product is making progress

1.3 Project context and summary
Aug 13, 2023 12 tweets 4 min read
10 dashboards and metrics that every Product Manager should know and use: 1/ Product Development Metric: Sprint Velocity

Sprint Velocity is a metric that measures the amount of work completed by a development team during a single sprint, indicating their efficiency and capacity to deliver features. Image
Jul 29, 2023 8 tweets 2 min read
I have interviewed >100 Product Managers in my career.

I can tell you that the average candidates make some common mistakes.

Here are the top 5 mistakes to avoid: 1/ Underlying complexity of handling stakeholders

Candidates can sometimes over-simplify how they convinced stakeholders (specially senior ones who were against the) idea you believed in. Best to bring in the nuances/complexities and the to-and-fros of these interactions.