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Denny Klisch Profile picture
@KiwiDenny
Jul 3 โ€ข 3 tweets โ€ข 2 min read โ€ข Read on X
๐“๐ก๐ž ๐”๐ฌ๐ž๐ซ ๐„๐ง๐ ๐š๐ ๐ž๐ฆ๐ž๐ง๐ญ ๐…๐ซ๐š๐ฆ๐ž๐ฐ๐จ๐ซ๐ค

This is your road to leverage user engagement for the success of your product.

Thanks for setting this up and sharing it with us, @davidfuesser

Link in comments ๐Ÿ‘‡
Image
@davidfuesser Access to the framework: pitch.com/v/user-engagemโ€ฆ
@davidfuesser If you liked this tweet you may also enjoy my podcast ๐—ฃ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ ๐—ฆ๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€. You can listen to it on

Spotify
Apple Podcast

and other podcast players. Enjoy the show!bit.ly/3qhassZ
bit.ly/45Diwo3

โ€ข โ€ข โ€ข

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More from @KiwiDenny

Denny Klisch Profile picture
Mar 20
๐–๐ก๐š๐ญ ๐ข๐ฌ ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ƒ๐ข๐ฌ๐œ๐จ๐ฏ๐ž๐ซ๐ฒ ๐š๐ง๐ ๐ฐ๐ก๐ฒ ๐ข๐ฌ ๐ข๐ญ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐ญ?

I checked out various definitions and got together the best ones.

(Yes @herbigt and @ttorres play a part here!)

Furthermore, you will get 5 reasons why it is important!
Image
@herbigt @ttorres Here is a great definition (and visual) by @herbigt

"Product Discovery is about the data-informed reduction of uncertainty in regards to problems worth solving and solutions worth building through a series of non-linear activities, conducted as a cross-functional team." Image
@herbigt @ttorres There is a very simple definition by @ttorres:

"Product Discovery is used to describe the work that we do to make decisions about what to build"

Further she makes a clear cut to Product Delivery:

"Product Delivery is the work we do to build, ship and maintain a product:" Image
Read 9 tweets
Denny Klisch Profile picture
Jan 19
๐๐ซ๐ž๐ฌ๐ž๐ง๐ญ๐ข๐ง๐  ๐ญ๐ก๐ž ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐ญ๐จ ๐„๐ง๐ ๐ข๐ง๐ž๐ž๐ซ๐ฌ

This week I presented the 2024 Product Strategy for two of our products to the engineering teams.

Here is how I did it ๐Ÿงต
For the meeting I had three goals.

Get a same understanding and alignment on:

1๏ธโƒฃ How we contribute to business goals
2๏ธโƒฃ What we want to achieve
3๏ธโƒฃ How we want to achieve this
1๏ธโƒฃ ๐‡๐จ๐ฐ ๐ฐ๐ž ๐œ๐จ๐ง๐ญ๐ซ๐ข๐›๐ฎ๐ญ๐ž ๐ญ๐จ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐ ๐จ๐š๐ฅ๐ฌ

Since we had some new people I started broad with the vision and mission of the company.

Additionally, I showed how the things come together, e.g., how we derive business goals, how we derive product goals.
Read 12 tweets
Denny Klisch Profile picture
Oct 17, 2023
๐–๐ก๐š๐ญ ๐ข๐ฌ ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ƒ๐ข๐ฌ๐œ๐จ๐ฏ๐ž๐ซ๐ฒ ๐š๐ง๐ ๐ฐ๐ก๐ฒ ๐ข๐ฌ ๐ข๐ญ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐ญ?

I checked out various definitions and got together the best ones.

(Yes @herbigt and @ttorres play a part here!)

Furthermore, you will get 5 reasons why it is important!

Let's start ๐Ÿงต
Image
@herbigt @ttorres Here is a great definition (and visual) by @herbigt

"Product Discovery is about the data-informed reduction of uncertainty in regards to problems worth solving and solutions worth building through a series of non-linear activities, conducted as a cross-functional team." Image
@herbigt @ttorres There is a very simple definition by @ttorres:

"Product Discovery is used to describe the work that we do to make decisions about what to build"

Further she makes a clear cut to Product Delivery:

"Product Delivery is the work we do to build, ship and maintain a product:" Image
Read 10 tweets
Denny Klisch Profile picture
Jul 11, 2023
For Product Manager working on one product is quite a task, but overseeing multiple products is next level.

It can be quite a challenge to get all of this together.

A very helpful method for this is the Growth-Share-Matrix.

Let me explain this in a ๐Ÿงต Image
๐—ช๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐—ฎ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต-๐—ฆ๐—ต๐—ฎ๐—ฟ๐—ฒ-๐— ๐—ฎ๐˜๐—ฟ๐—ถ๐˜…? It is a strategic tool that categorises products or business units based on market growth and share.

PMs can use this when they oversee multiple products (for example I'm currently responsible for three different products).
๐—ช๐—ต๐—ถ๐—ฐ๐—ต ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—ถ๐˜ ๐˜€๐—ผ๐—น๐˜ƒ๐—ฒ? It supports the strategic portfolio analysis and supports decision processes.

PMs can use the method to prioritise investments, allocate resources effectively, and optimise the product portfolio.
Read 15 tweets
Denny Klisch Profile picture
May 9, 2023
Technical Debt? Debugging? DevOps? CI/CD?

Sometimes our beloved engineers can fell in love with their technical language.

Let me help you to understand your partners in crime better.

Here are 14 words/phrases engineers use plus a Product Manager readable explanation ๐Ÿงต
To make it explicit: pretty much every PM has been there. Not understanding the engineer, maybe too shy to ask for clarification. I can tell you: engineers are nice people! Ask them! They will help you and you earn trust by showing them you care.

Now some explanations ๐Ÿ‘‡
๐—Ÿ๐—ผ๐—ฎ๐—ฑ ๐˜๐—ฒ๐˜€๐˜๐—ถ๐—ป๐—ด

Process of simulating user traffic and usage demands on a software product to ensure it can handle it at scale. Helps identify and fix performance issues, prevent crashes or downtime, and optimize product performance. It's like a stress-test!
Read 17 tweets
Denny Klisch Profile picture
Apr 22, 2023
What do a Product Manager and Rocky Balboa have in common?

Let's find out ๐Ÿ‘‡ Image
๐——๐—ฒ๐˜๐—ฒ๐—ฟ๐—บ๐—ถ๐—ป๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Both a product manager and Rocky Balboa are highly determined individuals who are willing to go to great lengths to achieve their goals. They do not give up easily and are willing to put in the hard work required to succeed.
๐—ฅ๐—ฒ๐˜€๐—ถ๐—น๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ: Both a product manager and Rocky Balboa face a lot of obstacles and setbacks on their respective journeys. However, they are both highly resilient and are able to bounce back from these challenges and continue moving forward.
Read 7 tweets

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