I just finished re-reading Mastery by Robert Greene.
It’s one of the best books I’ve read.
There’re so many excellent ideas it’s almost impossible to summarise. But here are 10 of my favourite:
Mastery is an outcome within your control:
"Mastery is not a function of genius or talent. It is a function of time and intense focus applied to a particular field of knowledge.”
Pleasing the crowd is a distraction:
"To create a meaningful work of art or to make a discovery or to create a business that benefits humanity, you must let go of any need for validation. You must be willing to make sacrifices.”
You must love your work:
Going all in means facing fear:
"You must always be prepared to place a bet on yourself, on your future, by heading in a direction that others seem to fear.”
Embrace the pivot:
“You must see your career or vocational path more as a journey with twists and turns rather than a straight line. You begin by choosing a field or position that roughly corresponds to your inclinations. This initial position offers you room to maneuver."
Money can’t be the goal:
“Most often you deviate because of the lure of money, of more immediate prospects of prosperity. Because this does not comply with something deep within you, your interest will lag and eventually the money will not come so easily.”
Deep work is key:
“It is better to dedicate two or three hours of intense focus to a skill than to spend eight hours of diffused concentration on it. You want to be as immediately present to what you are doing as possible.”
Reclaim curiosity:
“If we think deeply about our childhood, not just about our memories of it but how it actually felt, we realize how differently we experienced the world back then. Our minds were completely open, and we entertained all kinds of surprising, original ideas.”
Creativity is an art:
You must learn from errors. Don’t wait to be told:
“Mistakes and failures are precisely your means of education. They tell you about your own inadequacies. It is hard to find out such things from people, as they are often political with their praise and criticisms.”
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Over the past 3 years, I’ve grown my email list to 35,000 readers.
It’s the most important part of my business.
But my biggest mistake? Wasting so much time on a ‘value’ newsletter.
If you want to grow your brand and business in 2024 and beyond, here’s why you need to avoid this trap:
When I started writing online, I spent almost two years sharing a ‘value’ newsletter.
Each week, I’d spend hours crafting an information-dense emails rich in steps, frameworks, and blueprints.
They felt great because they got plenty of compliments.
But they suck for your brand and business.
Why?
Most people think teaching was the best way to become an authority and get paid.
“If you give enough useful information, eventually people whip out their wallet.”
But it doesn’t work like that.
Why?
First, everyone is creating ‘advice’ content. It’s useful but unremarkable. You end up a commodity in a crowded market—a terrible position for business.
My favourite resource on understanding human behaviour:
“The Psychology of Human Misjudgement” by Charlie Munger.
There’s a reason Warren Buffett called his business partner the smartest man he knew.
Here’s a breakdown of the 25 psychological biases he shares:
1) Reward and Punishment Superresponse Tendency
Never underestimate the power of incentives. People will do crazy things to avoid pain or achieve gain.
“If you want ants to come, you put sugar on the floor.”
2) Liking/Loving Tendency
People will give you 100x more leeway in business and life if you’re likeable. This is why reputation is so important. It’s like the engine of your car. You can’t see it, but it’s the driving force behind all results.
I discovered it when I was diagnosed with a neurological tumour and a broken neck. Since then, every great outcome in my life has stemmed from the Stoic’s ideas.
Here are the 7 most powerful:
Don’t aim for happiness.
Most people are unhappy because they base their happiness on externalities. The Stoics instead for ‘Eudaimonia’—a deep-seated joy when living according to virtue:
• Justice
• Wisdom
• Courage
• Temperance
The dichotomy of control.
The more you chase things outside your control, the less control you have.