Kieran Drew Profile picture
Jul 5 11 tweets 3 min read Read on X
I just finished re-reading Mastery by Robert Greene.

It’s one of the best books I’ve read.

There’re so many excellent ideas it’s almost impossible to summarise. But here are 10 of my favourite: Image
Mastery is an outcome within your control:

"Mastery is not a function of genius or talent. It is a function of time and intense focus applied to a particular field of knowledge.”
Pleasing the crowd is a distraction:

"To create a meaningful work of art or to make a discovery or to create a business that benefits humanity, you must let go of any need for validation. You must be willing to make sacrifices.”
You must love your work: Image
Going all in means facing fear:

"You must always be prepared to place a bet on yourself, on your future, by heading in a direction that others seem to fear.”
Embrace the pivot:

“You must see your career or vocational path more as a journey with twists and turns rather than a straight line. You begin by choosing a field or position that roughly corresponds to your inclinations. This initial position offers you room to maneuver."
Money can’t be the goal:

“Most often you deviate because of the lure of money, of more immediate prospects of prosperity. Because this does not comply with something deep within you, your interest will lag and eventually the money will not come so easily.”
Deep work is key:

“It is better to dedicate two or three hours of intense focus to a skill than to spend eight hours of diffused concentration on it. You want to be as immediately present to what you are doing as possible.”
Reclaim curiosity:

“If we think deeply about our childhood, not just about our memories of it but how it actually felt, we realize how differently we experienced the world back then. Our minds were completely open, and we entertained all kinds of surprising, original ideas.”
Creativity is an art: Image
You must learn from errors. Don’t wait to be told:

“Mistakes and failures are precisely your means of education. They tell you about your own inadequacies. It is hard to find out such things from people, as they are often political with their praise and criticisms.”

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More from @ItsKieranDrew

Nov 5
Over the past 3 years, I’ve grown my email list to 35,000 readers.

It’s the most important part of my business.

But my biggest mistake? Wasting so much time on a ‘value’ newsletter.

If you want to grow your brand and business in 2024 and beyond, here’s why you need to avoid this trap:
When I started writing online, I spent almost two years sharing a ‘value’ newsletter.

Each week, I’d spend hours crafting an information-dense emails rich in steps, frameworks, and blueprints.

They felt great because they got plenty of compliments.

But they suck for your brand and business.

Why?
Most people think teaching was the best way to become an authority and get paid.

“If you give enough useful information, eventually people whip out their wallet.”

But it doesn’t work like that.

Why?

First, everyone is creating ‘advice’ content. It’s useful but unremarkable. You end up a commodity in a crowded market—a terrible position for business.

But the second point is most important:
Read 7 tweets
Oct 19
David Olgivy was one of the world’s best copywriters.

He once said:

“I am a lousy copywriter, but I am a good editor.”

The secret to great writing is rewriting. Steal my simple 3 step editing system to do it well: Image
First: never publish a first draft.

2 reasons:

1. Your first draft is never a complete thought
2. Writing is thinking on paper. Your best ideas emerge the more you revisit them

Instead:
First drafts fast

First drafts almost always suck. The key is to get it over with.

Write as fast as you can:

- No judgement
- No editing
- No checking social media
- Use [placeholders] when you get stuck

Think of it like vomiting ideas onto a page. Keep writing until you can say no more.
Read 7 tweets
Sep 3
Yesterday was the third year anniversary of me quitting the rat race.

When I went all in, I hadn’t made any money and had a tiny audience.

Since then:

- Grossed $875,964
- Attracted 241,000 followers
- Built a 35,000 subscriber email list

Here’s the most important lesson I learned about success:
I’d spent ten years and over 6 figures becoming a dentist.

I was terrified of throwing away all that effort. But it felt like an anchor slowly dragging me down.

Why?

Because I wasn’t happy.

On paper, I was doing well. I specialised in cosmetics and worked 6 days a week to ‘achieve success’.

But I couldn’t shake this feeling I was making a massive mistake.

That I was climbing the wrong mountain.

That there was something more to life.
But it took me years to grow the balls to quit.

Going ‘all in’ was the best decision I made.

Not because things worked out—although I’m glad they did (so is my hairline).

But because it showed me how important it is to bet on yourself.
Read 6 tweets
Jul 25
My favourite resource on understanding human behaviour:

“The Psychology of Human Misjudgement” by Charlie Munger.

There’s a reason Warren Buffett called his business partner the smartest man he knew.

Here’s a breakdown of the 25 psychological biases he shares: Image
1) Reward and Punishment Superresponse Tendency

Never underestimate the power of incentives. People will do crazy things to avoid pain or achieve gain.

“If you want ants to come, you put sugar on the floor.”
2) Liking/Loving Tendency

People will give you 100x more leeway in business and life if you’re likeable. This is why reputation is so important. It’s like the engine of your car. You can’t see it, but it’s the driving force behind all results.
Read 28 tweets
Jul 18
A philosophy that changed my life:

Stoicism.

I discovered it when I was diagnosed with a neurological tumour and a broken neck. Since then, every great outcome in my life has stemmed from the Stoic’s ideas.

Here are the 7 most powerful:
Don’t aim for happiness.

Most people are unhappy because they base their happiness on externalities. The Stoics instead for ‘Eudaimonia’—a deep-seated joy when living according to virtue:

• Justice
• Wisdom
• Courage
• Temperance Image
The dichotomy of control.

The more you chase things outside your control, the less control you have. Image
Read 8 tweets
Jul 12
4 years ago I couldn’t make a single dollar online.

But my business took off when I started studying the master of modern marketing:

Seth Godin.

Here’re 10 ideas that helped me the most (and how to apply them in your biz): Image
Narrow your focus.

Most creators cast their net wide to catch attention. But if you try to write to everyone, you write to no one.

Instead, get clear on your ‘One True Fan’.

Their:
• Pains
• Problems
• Desires
• Dreams

The smaller your aim the bigger the result. Image
Survive the dip.

When you start online, everything’s exciting. You’re motivated. But then the results slow down. It becomes a grind. You begin to doubt and fear.

This is The Dip. Every creator faces it.

The secret is to zoom out.

Expect results in 2 years, not 2 months. Image
Read 11 tweets

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