First, what makes something feel cool? There are three factors: fiber, weight, and weave. Most shirt fabrics fall within a narrow range in terms of weight, so we can eliminate that dimension. This leaves us to discuss fiber and weave.
Linen is a great material for summer shirts because it wicks moisture from your skin, transferring it to the other side and allowing it to quickly dissipate. You can test this by washing two shirts—one linen, one cotton—and letting them air dry. See which dries faster.
This is good because it means you will be less sweaty and sticky on a hot day. However, linen holds wrinkles, which may or may not be to your taste. You can get cotton-linen blends to tamp this down, but the more cotton in the blend, the less you get of linen's properties.
If you move over to cotton, then you'll want to pay attention to weave. The more open the weave, the more breathable the shirt. The downside, of course, is that very open weaves can be very sheer. This is a nice comparison photo from the blog Bond Suits.
In the world of shirt fabrics, voile is among the most open and lightweight of weaves. You can see this below: the cap from my camera is slightly visible beneath the fabric.
When worn, this can be very noticeable, particularly if the shirt is white (white is always going to be a little more sheer than non-white fabrics, all things equal). However, it's considerably less sheer even in colors like light blue. Compare the shirt bodies below:
I don't have a photo, but I recently saw James, the bespoke tailor behind the newly launched shirt company Hume, wearing a light blue voile shirt and it wasn't as indecent as I would have expected. Looked similar to below—totally wearable without an undershirt
IG humeldn
Alternatively, you can try a panama weave. At the British shirt fabric company Acorn, they have some made from a three-ply, 70s yarn (fabric is called Cambridge). The yarn is a little coarser and heavier, which makes them less sheer. Can't see much of my camera cap behind fabric
There are a ton of other fabrics like this. Plain weaves tend to be more open than twills, so you can look for fabrics like batiste (see below). However, ready-to-wear shirts are rarely labeled like this, so you have to hold the fabric up to see how much light pours through.
For example, here's a Leno weave. When worn, this is not sheer at all because of the thickness of the yarn and the structure of the weave. But when I hold it up to the light, I can almost see the the outline of the tree in the background. This is what you want on a hot day.
Again, no shirt is going to feel cool on a hot day—normal clothes don't have built-in air conditioners. However, the idea is that you want something a little more comfortable than a dense oxford cloth or twill. So think about elements like fiber (linen vs cotton) and weave.
There's a ton of places to get nice shirts. On the high-end, check Ascot Chang at The Armoury and G. Inglese at No Man Walks Alone. Proper Cloth is a great online made-to-measure shirtmaker. They can send swatches and make anything you want, including casual styles.
If you're interested in bespoke, CEGO, Divij Bespoke, Ascot Chang, Hume, Budd, and Dege & Skinner travel through the US for trunk shows. On the more affordable end, check J. Crew, Brooks Brothers, Kamakura, J. Press, O'Connell's, Ledbury, and Spier & Mackay.
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Not true! US-made clothing has always existed. However, the quality stuff struggles because people are often not willing to pay what it costs to produce these items. These items will only get more expensive with tariffs, not less.
"Tariffs will get rid of cheap, crappy clothing."
Also not true! The US makes a lot of cheap, crappy clothing, some even in sweatshops. This system is made possible because US garment factories run on the piece-rate system, where workers are paid per operation, not time.
Here's how these tariffs can affect the average American. 🧵
Although tailoring has mostly receded from daily life, it continues to be the expected uniform for some of life's most important moments, such as weddings and funerals.
Unfortunately, since these moments are few and far between, that means most cities don't have good tailoring shops. I often get emails asking: "Where can I get a suit for cheap?" Or "I'm an unusual size, where can I find a suit?" This is where online shopping comes in.
If someone has died, consider attending the funeral in black tie (also known as a tuxedo in American vernacular). Black, as we know, is the color of mourning, so black tie shows respect for the deceased and their family.
Do a little jump and dance at the funeral, so people can admire how your jacket collar hugs your neck. This demonstrates that you took the time to make sure your tuxedo is well-tailored for this somber occasion. Carry a martini around and toast during the eulogy.
When you buy ready-made tailoring, the pockets and vents are often tacked down with stitching—usually white, but not always. This stitching, known as basting, is done so that the garment moves from the factory to your closet while holding its shape.
Before wearing the garment, you'll want to remove this stitching. Especially if there's a label on the sleeve. This label is only there so that people working in the distribution and sales process can easily identify the garment. It's not meant to be worn.
Rumors are going around that Pete Hegseth might be on his way out. I don’t know if that’s true, but just in case, I want to do a thread on his style. To me, Hegseth’s wardrobe reflects a common pitfall guys fall into when they first start caring about clothes. 🧵
When men start dressing with more intention, they often fall into the trap of cranking every knob to 11—volume, gain, treble, bass. The thinking is: more = better. But like in music, maxing out every setting doesn’t lead to clarity—it leads to noise.
We see this in how Hegseth dresses. His belt buckle is USA. Pocket square is USA. Socks are USA. Open up his jacket and what do you see? USA.
Someone asked me why there aren't any high-end Chinese clothing brands. They are many! In this thread, I'll name a few, as well as answer the question why you may not have heard of them. 🧵
This thread will cover a wide range of aesthetics and business sizes, so that there's something for everyone. The first is Zhu Chongyun, a chic womenswear label that combines traditional Chinese aesthetics with contemporary design.
Their ad campaigns are highly stylized for marketing purposes, but when you look at their runway presentations, you can see how their clothes are very wearable. A bit minimalist in tone and sculptural in terms of silhouette. Very refined and chic.