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Jake Ward

@jakezward

Jun 23

I refresh search trends like it’s social media.

7 marketing trends I’ve found this week:

1. Vibe Marketing

Marketing is getting the same acceleration as Vibe Coding (e.g. Replit, Bolt, Lovable). What once took TEAMS now takes ONE smart Vibe Marketer and a stack of AI agents.

What it means for you:

Founders: Entire marketing departments are being compressed into lean, automated systems. A single person can now ideate, test, and launch campaigns in hours (not weeks).

Marketers: Vibe marketing isn’t about funnels. It’s about fast feedback loops. Real-time testing. Hundreds of angles launched via agents. The right stack lets you outpace entire teams.

Creators: This is a movement. Document your workflows. Share tool stacks. Break down how one person outperforms an agency. The space is exploding, and people want a guide.

2. Programmatic SEO

Using automation to create 100s or 1,000s of long-tail pages based on templates and data.

Often targeting high-intent, low-competition keywords at scale (e.g. location pages or glossaries).

Read 16 tweets

Jake Ward

@jakezward

Jun 19

Programmatic SEO isn’t dead.

Here’s how this site gets 221,472/mo from it:

Programmatic is still one of the biggest opportunities in SEO.

Use automation to publish 100s of pages targeting 1,000s of long-tail keywords.

But most teams still write one piece at a time.

Here’s how you can scale with programmatic:

1. Understand your audience

Research what your audience is searching.

- Use keyword research tools
- Look at competitor keywords
- Ideate around your core product
- Find topic ideas from seed keywords

Read 13 tweets

Jake Ward

@jakezward

Jun 16

Confession: I’m obsessed with tracking search trends.

7 AI trends I’ve found this week:

1. AI Girlfriend

People are turning to AI for connection. AI is filling real emotional gaps; companionship, validation, even intimacy. It’s weird, growing fast, and increasingly normalised.

What it means for you:

Founders: AI companionship is an emotional use case that’s outpacing productivity. Expect spin-offs: AI best friends, AI mentors, AI therapists.

Marketers: Even if you’re not in the AI space, this is a signal: emotional resonance matters. People aren’t just searching for tools, they’re searching for connection.

Creators: This is attention-worthy content. Think: “I spent 24 hours with an AI girlfriend.” Cultural commentary, humour, or deep dives will all perform well.

2. AI SEO

The blending of traditional SEO and LLM SEO (or LEO) to show up in AI-generated answers like Google’s AI Overviews, ChatGPT, and Perplexity responses.

Read 16 tweets

Jake Ward

@jakezward

Jun 12

The future of SEO is happening right now.

It’s called LLM SEO (or LEO).

And it’s quietly driving 100,000s of users.

Here’s your chance to get ahead:

What is LEO?

It’s about optimising your brand and content to become the answer in LLM platforms like ChatGPT, Perplexity, Claude, and now most crucially, Google’s AI Mode.

This isn’t just a new traffic source.

It’s a whole new search ecosystem.

We’re actively managing SEO for 30+ sites.

And we’re already seeing 5–15% of their monthly traffic coming from LLM platforms (and growing MoM).

Most of the traffic (around 95%) is from ChatGPT, with the rest from Perplexity, Claude, and others.

This isn’t theoretical, it’s happening now.

Read 20 tweets

Jake Ward

@jakezward

Jun 4

I’ve been doing SEO full-time since 2017.

My approach today has evolved massively (and keeps adapting with each new Google or AI update).

Here are 10 things you should focus on in 2025:

1. AI Search

Google is quickly becoming AI-first.

AI Overviews are already here:

AI Mode is currently rolling out:

Read 19 tweets

Jake Ward

@jakezward

May 26

I’ve never shared this publicly until now:

We’ve helped local business owners make 7-figures in 12-24 months without running a single ad.

Here’s how we do it with local SEO:

Google ranks the map pack #1 in 93% of local searches.

But what actually gets clicks?

- 45% click the map pack
- 30% click organic results
- 19% click Google Ads

I’ll prioritise this playbook accordingly:

1. Google Business Profile (GBP)

Setting up your GBP is the only way to rank in map packs.

Sign up and fill in your information:

Read 14 tweets

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