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Jake Ward Profile picture
@jakezward
Jul 17, 2024 • 8 tweets • 2 min read • Read on X
Scrolly
I've generated millions in organic traffic and revenue from blog posts over the last 8 years.

Here are 7 templates I use for every campaign:

1. How-to post Image
2. List post Image
3. Beginner's guide Image
4. Review post Image
5. Statistics Image
6. Response post Image
7. Alternatives Image
Want more high-converting blog templates? Image

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More from @jakezward

Jake Ward Profile picture
Feb 6
How I create SEO content plans:

I flip the traditional funnel into a pyramid, then I start at the top.

This framework:

- Prioritises revenue
- Builds a content moat
- Earns backlinks naturally
- Scales organic traffic quickly

This thread breaks down the SEO Pyramid: Image
1. Convert

A. Help users decide between products:

[Competitor] vs [You]
↳ Mailchimp vs Beehiiv

[Competitor] vs [Competitor] vs [You]
↳ Mailchimp vs ConvertKit vs Beehiiv
B. Help users find a better alternative to what they're currently using or considering buying:

[Competitor] Alternatives
↳ Mailchimp Alternatives

[Competitor] Review
↳ Mailchimp Review
Read 12 tweets
Jake Ward Profile picture
Jan 13
SEO is changing in 2025.

15 differences you need to know:

1. Old SEO:

I’ll optimise for featured snippets to win prime Google real estate.

New SEO:

I’ll optimise for featured snippets AND AI Overviews with short, direct ‘answer’ snippets within my content. Image
2. Old SEO:

I'll only focus on Google SEO.

New SEO:

I’ll optimise for other platforms as my users aren’t limited to one search engine. Image
3. Old SEO:

"SEO takes time..."
*while only publishing 1 article a week*

New SEO:

I'll work in SEO sprints of high output to see results much faster. Image
Read 16 tweets
Jake Ward Profile picture
Dec 12, 2024
Programmatic is THE biggest opportunity in SEO.

1. Use automation (like AI)
2. Create pages at an unprecedented scale
3. Target 1,000s of keyword variations

I've spent way too much time studying the very best programmatic SEO campaigns.

Here are 7 of my favourites: Image
1. @Wise

Wise generated 350,000+ currency converter pages in multiple languages and more than 60 country-specific sub-folders. Image
@Wise 2. @ProductHunt

Product Hunt has over 14,000 alternative pages for tech products, leveraging user-generated content for product comparisons. Image
Read 9 tweets
Jake Ward Profile picture
Dec 1, 2024
I have a friend who got 160,000 followers in 4 months.

So I asked him “how???”

His response:
"I use pre-validated ideas and concepts with higher-quality writing and visuals to rapidly grow my following."

He then broke it down for me:

(But on the basis that I kept him anonymous - read to the end to see other creators with a similar system)
1. Find pre-validated ideas

He uses Kleo Chrome extension to study high-performing creators.

It helps him find post inspiration that:

- Performs well for other creators
- Is evergreen (not time-sensitive)
- Will resonate with his own audience
Read 16 tweets
Jake Ward Profile picture
Nov 19, 2024
Google Search Operators are the best source of SEO insights.

They're secret cheat codes that can help you find insights for:

- Link building
- Internal linking
- Technical audits
- Content strategy
- Competitor research

Here are 12 examples:
1. Guest Posts

Find guest posting opportunities for specific topics to build backlinks. Image
2. Brand Mentions

Find brand mentions and check if they’re linking to your website. Image
Read 15 tweets
Jake Ward Profile picture
Nov 12, 2024
Scribe is a masterclass in conversion-focused SEO.

- 322K monthly traffic
- 26.4M backlinks
- 1M+ total users
- $9M ARR

They get 1,000s of new users every month from SEO alone.

The 5 strategies behind their SEO success: Image
Strategy #1: Programmatic SEO

Scribe has leveraged user-generated content to automatically publish ~3K pages that rank for instruction-based keywords such as, "How to sign in to [X tool]" or "How to perform [Y action]". Image
Users create these SOPs using Scribe, which can then be published publicly, and used to show others the power of Scribe. Image
Read 13 tweets

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