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Jake Ward Profile picture
@jakezward
Jul 17, 2024 • 8 tweets • 2 min read • Read on X
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I've generated millions in organic traffic and revenue from blog posts over the last 8 years.

Here are 7 templates I use for every campaign:

1. How-to post Image
2. List post Image
3. Beginner's guide Image
4. Review post Image
5. Statistics Image
6. Response post Image
7. Alternatives Image
Want more high-converting blog templates? Image

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More from @jakezward

Jake Ward Profile picture
Mar 2
I've been doing SEO for 10 years and AI search is making me rethink everything I know, here are 10 changes I’m seeing:

1. Search results have always come from our sites. Now AI also pulls from sites like Reddit and YouTube. If you’re not present, you’re not visible in answers.
2. SEO has always been about optimising for website traffic. Today, impressions are going up but clicks are going down. Now we need to optimise for visibility EVERYWHERE (Google, AI Overviews, ChatGPT, Reddit, socials...).
3. The goal has always been to rank in the top 10. Simple. But now we need to show up positively in AI answers and track where negative narratives come from (and change it).
Read 12 tweets
Jake Ward Profile picture
Feb 26
Confession: I collect SEO tactics for fun.

7 best SaaS SEO examples I've found:

1. Rows

Rows developed 50 calculators designed to solve specific business problems, whilst showcasing the power of their spreadsheets. Image
2. Wrike

Wrike created 300 blog posts focused on their primary keyword, "project management" for topical authority. Image
3. Loom

Loom created a simple, user-friendly tool to test webcam and mic settings that promotes their core product. Image
Read 10 tweets
Jake Ward Profile picture
Aug 13, 2025
Keyword research is useless in AI search.

Buyers don’t type keywords, they ask questions.

Here’s how I find what they ask:
1. Product category “seeds”

I start by searching the broad seed terms for my product category using a keyword research tool like Ahrefs.

E.g. AEO, GEO, AI search optimization. Image
2. Bottom-funnel filters

But I filter to only show terms that indicate someone is looking for a product like mine.

E.g. tool, platform, software. Image
Read 11 tweets
Jake Ward Profile picture
Aug 7, 2025
“I have no idea how to do SEO in 2025"

SEO isn't just Google rankings anymore.

It's now "Search Everywhere Optimization".

Reframe your “New SEO” project as a game and you'll become addicted to levelling up.

Start from level 1 in my “New SEO” game:
Level 1: Traditional SEO

- Audit your site for technical issues
- Research keywords and target quick wins
- Optimize on-page elements (titles, content)
- Build backlinks via guest posts and digital PR
Level 2: AI Search Optimization

- Optimize content for AI Overviews
- Structure content for AI consumption
- Create citation-worthy content for AI search
- Test how your brand appears in AI search results
Read 11 tweets
Jake Ward Profile picture
Jul 30, 2025
Traditional SEO is “get clicks”
LLM SEO is “get cited”

If AI doesn’t know you, the searcher won’t either.

10 examples how SEO is evolving:
1. Traditional SEO

Search → Click → Read

LLM SEO

Ask → Get answer → Act
2. Traditional SEO

Rank high in Google SERPs.

LLM SEO

Be part of the AI-generated answer. Image
Image
Read 13 tweets
Jake Ward Profile picture
Jul 15, 2025
You’re watching SEO change in real time.

It’s called LLM SEO (or LEO). And it’s already sending 100,000s of users to your competitors.

Here's how you can get ahead: Image
What is LEO?

It’s about optimising your brand and content to become the answer in LLM platforms like ChatGPT, Perplexity, Claude, and now most crucially, Google’s AI Mode.

This isn’t just a new traffic source.

It’s a whole new search ecosystem.
We’re actively managing SEO for 30+ sites.

And we’re already seeing 5–15% of their monthly traffic coming from LLM platforms (and growing MoM).

Most of the traffic (around 95%) is from ChatGPT, with the rest from Perplexity, Claude, and others.

This isn’t theoretical, it’s happening now.Image
Read 20 tweets

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