derek guy Profile picture
Jul 17, 2024 25 tweets 12 min read Read on X
Mongolia's Olympic uniforms are lovely. But what's up with the wording on this tweet? Is the insinuation that we don't do the same? Let's talk about how the USA Olympics uniform connects to our heritage, culture, and history. 🧵
Note, while there are women on the US Olympics team, I will be talking about this from the perspective of menswear because that's what I know.

First, let's review the main elements of the uniform: an unusually trimmed navy jacket, some blue jeans, and a pair of white shoes.
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To understand the language of classic American dress (again, from a menswear perspective), you have to go back to 1818 when Henry Sands Brooks opened a clothing store on the corner of Catherine and Cherry streets in Manhattan. This store would revolutionize American dress. Image
If dress is a language then Brooks Brothers gave us our ABCs. They invented the first ready-made suit in 1849 and, by the turn of the century, debuted a soft-shouldered, dartless form of tailoring they called the "sack suit." Image
The sack suit carried American men from the hopping jazz clubs of the Roaring 20s through the Great Depression and onto the Ivy League campuses of a booming post-war America. It was *the* American silhouette.
It's distinguishing marks—soft shoulder line, dartless front, hook vent, and machine-finished edges—differed from European tailoring, which tended to be stiffer or more shaped. American style had a "natural" silhouette

Left: American
Right: British Savile Row
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The main thing to understand is that, for the first half of the 20th century, what landed on the shelves at Brooks Brothers' stores often became the pillars of classic American style: the sack suit, oxford button-down, penny and tassel loafer, polo coat, Shetland sweater, etc. Image
This is because Brooks Brothers primarily dressed that upwardly mobile class of Americans who saw their fortunes rise with industrial capitalism. This style would later be known as "Ivy Style" because of how it defined campus dress at elite Ivy colleges. Others would copy.
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These campuses put their own thumbprint on American traditions. For example, "drinking jackets" were worn in eating clubs to protect students from airborne beer. This is a 1920s Brooks Brothers jacket that Princeton students decorated with stencils (see flying beer mug).

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The other important university jacket is the rowing blazer (aka boating blazer). These were worn by members of rowing clubs with the unusual stripes denoting the team's colors. Since traditional American dress largely derives from the UK, we first see these in England Image
Here are the American versions. Yale is on the left, Harvard is on the right. Colors and stripes differ, depending on the team.
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Sometimes these jackets would be emblazoned with some motif. Sometimes the stripes would take up the whole jacket, not just a trim along the edges. Buttons could be brass, mother-of-pearl, or cloth-covered. Lots of variation, but they're all distinctive
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And what do we see on the US Olympics team uniform? A club blazer traditionally worn for sport. The trim is striped with our national flag colors (our club). A patch on the right side shows this is for the Olympics team (and yes, I could do without the pony, but oh well) Image
My one quibble is that, if they really wanted to stick to American traditions, these jackets should have been made without a front dart, which is the faint line that I've highlighted in red. But doing so would have given the jackets less shape. A design decision.
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Whereas tailoring represents the history of America's upwardly mobile class, blue jeans represents the laborers. Just when Brooks Brothers invented the first ready-made suit, a Bavarian immigrant named Levi Strauss opened a dry goods store in San Francisco (1853)
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Strauss made durable five-pocket pants from blue denim and copper rivets for the miners trying to strike a fortune during California's Gold Rush. This was the birth of blue jeans—what would later come to symbolize a certain kind of working-class romanticism.
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The merging of the navy club blazer with blue jeans is totally natural, not just in terms of showing the two sides of American history, but also because Americans have always sought to dress things down. The American spirit is less formal than our European counterparts
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After all, we popularized the lounge suit for boardrooms; two-piece suit for day wear; the oxford button-down; patchwork madras and seersucker; penny loafers and tassel loafers with tailoring, etc. So totally natural for Olympics team to wear blue jeans with a club blazer Image
This casual spirit is nicely carried through in their use of a knit tie—the most casual form of traditional neckwear.
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Finally, we get to the white shoes, which are called white bucks because they were historically made from buckskin (nowadays more commonly made from calf suede). Like with the club blazer, this derives from elite campus dress common in the early to mid-20th century.
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Have you heard the term "white-shoe firm?" This derives from the fact that prestigious professional service firms, particularly those in banking and law, used to be primarily staffed by people who graduated from elite Ivy League colleges (and thus wore white bucks)
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I don't know anything about the history of Mongolia dress. The history I just laid out for American dress starts in 1818. Perhaps Giga Based Dad wants us to go back before the 1800s and have our athletes arrive at the Olympics dressed in silk stockings, buckled shoes, and wigs. Image
But I think our uniform does meaningfully connect us to our heritage, culture, and history, so long as you know a bit about that history. At the very least, it connects us more to our history than the $20 graphic t-shirts that Giga Based Dad is flogging on Amazon Image
IMO, there are a lot of accounts on here that performatively worship tradition but know very little about tradition. The comments are less about traditions and more about how they hate certain things. Many also don't practice what they preach.
Anyway, here's a photo of how Brooks Brothers used to sell clothes. Clothes were organized by sizes and stacked in big piles with the lining out. This changed in 1966, although if you visit the most traditional of traditional American clothiers, some still do things this way.

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More from @dieworkwear

Feb 7
Your suggestions are shit ass.

Let me tell you about backpacks. 🧵 Image
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Let's first establish good vs bad ways to think about style. The first pic is correct — style is a kind of social language and you have to figure out what type of person you are. The second pic is stupid bc it takes style as disconnected objects ("this is in" vs "this is out"). Image
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I should also note here that I'm only talking about style. I'm not here to argue with you about ergonomics, water bottle holders, or whether something accommodates your Dell laptop. I'm am talking about aesthetics.
Read 18 tweets
Feb 5
It's true that Canadian Prime Minister Mark Carney has a rounded back and forward pitched shoulders. But let me show you something. 🧵
Watch these two videos. Then answer these two questions:

— Which of the two men is better dressed?
— How does each come off?
I think Carney is better dressed, partly because his clothes fit better. Notice that his jacket collar always hugs his neck, while Pierre Poilievre's jacket collar never touches him.

Why do Poilievre's jackets fit like this? Image
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Read 11 tweets
Jan 18
The level of craftsmanship that goes into a lot of Japanese menswear simply doesn't exist in the United States. You can do this for many categories — suits, jeans, hats, etc.

In this thread, I will show you just one category: men's shoes 🧵
For this comparison, I will focus on Japanese bespoke shoemaking vs. US ready-to-wear. The level of bespoke craftsmanship shown here simply doesn't exist in the US, so a Japanese bespoke vs. US bespoke comparison would be unfair. US bespoke is mostly about orthopedic work.
So instead, I will focus on the best that the US has to offer: ready-to-wear Alden.

On a basic level, top-end Japanese shoes are better because they are handwelted, whereas Alden shoes are Goodyear welted. The first involves more handwork and can be resoled more often. Image
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Read 24 tweets
Dec 18, 2025
A story I found about Haiti:

In 1999, a group of Haitians were tired of political disorder and dreamed of a better life in the United States. So they built a small, 23-foot boat by hand using pine trees, scrap wood, and used nails. They called the boat "Believe in God." 🧵 Image
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In a boat powered by nothing but a sail, they somehow made it from Tortuga Island to the Bahamas (about a 90 mile distance). Then from the Bahamas, they set sail again. But a few days and some hundred miles later, their makeshift boat began to sink. Image
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The men on the boat were so dehydrated this point, one slipped in and out of consciousness, unable to stand. They were all resigned to their death.

Luckily, they were rescued at the last minute by the US Coast Guard. Image
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Read 5 tweets
Dec 1, 2025
After this post went viral, I called Caroline Groves, a world-class bespoke shoemaker, to discuss how women's shoes are made. I normally don't talk about womenswear, but I found the information interesting, so I thought I would share what I learned here. 🧵
First, who is Caroline Groves?

Footwear is broadly broken into two categories: bespoke and ready-to-wear. In London, bespoke makers, including those for women, are largely focused on traditional styles, such as wingtip derbies and loafers. Emiko Matsuda is great for this. Image
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In Paris, there's Massaro, a historic firm that has been operating since 1894, now owned by Chanel. Their designs are less about creating the women's equivalent of traditional men's footwear and more about things such as heels or creative styles. Aesthetic is still "traditional." Image
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Read 18 tweets
Nov 29, 2025
Earlier today, Roger Stone announced his partnership with a menswear company, where together they've released a collection of tailored clothing items.

Here is my review of those pieces. 🧵 Image
The line is mostly comprised of suits and sport coats, supplemented with dress shirts and one pair of odd trousers (tailor-speak for a pair of pants made without a matching jacket). Suits start at $1,540; sport coats are $1,150. One suit is $5,400 bc it's made from Scabal fabric Image
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Let's start with the good points. These are fully canvassed jackets, meaning a free floating canvas has been tacked onto the face fabric to give it some weight and structure. This is better than a half-canvas and fully fused construction, but requires more time and labor. Image
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Read 24 tweets

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