I’ve got over 120 million views on X in the last 90 days.
• 634,402 likes
• 43,420 new followers
• $11,341 in business (~90% profit)
My secret? Obsessively study Alex Hormozi’s new viral media strategy…
To create my simple VIRAL PREMIUM THREAD blueprint anyone can copy:
• 634,402 likes
• 43,420 new followers
• $11,341 in business (~90% profit)
My secret? Obsessively study Alex Hormozi’s new viral media strategy…
To create my simple VIRAL PREMIUM THREAD blueprint anyone can copy:
Alex is the king of educational content creation.
He spends ~$70k/mo on media, he posts ~250 pieces of content/week and grown by 5M followers in 2yrs.
After analyzing 35,000 posts over 40 months, Alex made 6 big changes…
He spends ~$70k/mo on media, he posts ~250 pieces of content/week and grown by 5M followers in 2yrs.
After analyzing 35,000 posts over 40 months, Alex made 6 big changes…
I'll first walk you through the 6, and then my 3-step apply them to @geniusGTX.
This changed how I make content to go crazy viral...
Bookmark and share this thread, so you don't lose this!
This changed how I make content to go crazy viral...
Bookmark and share this thread, so you don't lose this!
1. From Edutainment to Pure Education
He's focused on deep business concepts instead of general ideas.
• Change the style
• Focus on research
• Deliver actionable insights
Result: 68% increase in Revenue Per Mille - more on this soon!
He's focused on deep business concepts instead of general ideas.
• Change the style
• Focus on research
• Deliver actionable insights
Result: 68% increase in Revenue Per Mille - more on this soon!
2. Narrowing the Target Audience
After a conversation with a friend doing $10M/year, Alex realized his content was not reaching the right people.
So he zeroed in on his ideal viewers - business owners who may apply to acquistion. com .
After a conversation with a friend doing $10M/year, Alex realized his content was not reaching the right people.
So he zeroed in on his ideal viewers - business owners who may apply to acquistion. com .
PS. I am launching a community to get you viral on X.
If you want to:
• Go viral with threads
• Attract your first 1000s fans
• Manifest your first $1000 online
Join us! Founding member Price available for first 50 members only (35 slots left)...
skool.com/viral-xcelerat…
If you want to:
• Go viral with threads
• Attract your first 1000s fans
• Manifest your first $1000 online
Join us! Founding member Price available for first 50 members only (35 slots left)...
skool.com/viral-xcelerat…
3. Narrow Topics to Specific Audience
Even when only 9% of his viewers are business owners.
Hormozi went all-in on business content. He dropped fitness, relationships, and other wide topics.
Even when only 9% of his viewers are business owners.
Hormozi went all-in on business content. He dropped fitness, relationships, and other wide topics.
4. View is vanity.
"I'm okay with a video getting 10,000 views instead of 400,000 if those 10,000 are $10 million+ business owners."
He wanted to focus on ad rev. More specifically RPMs (Revenue Per Mille).
Higher RPMs = Better the quality people attracted.
From this shift, his RPMs increased by 68%.
"I'm okay with a video getting 10,000 views instead of 400,000 if those 10,000 are $10 million+ business owners."
He wanted to focus on ad rev. More specifically RPMs (Revenue Per Mille).
Higher RPMs = Better the quality people attracted.
From this shift, his RPMs increased by 68%.
5. Transition to Long-Form Content
Hormozi emphasized long-form over shorts. He found no evidence that shorts create long-form viewers.
And long-form videos drove more applications for his business.
Hormozi emphasized long-form over shorts. He found no evidence that shorts create long-form viewers.
And long-form videos drove more applications for his business.
6. An Introduction at the Start of Every Video
Hormozi started introducing himself in every video. He stopped making videos like "The Alex Hormozi Diet".
Alex now starts with:
• Who he is?
• His credential?
• Why should people care?
Result: 24.6% increase in subscriber conversion.
Hormozi started introducing himself in every video. He stopped making videos like "The Alex Hormozi Diet".
Alex now starts with:
• Who he is?
• His credential?
• Why should people care?
Result: 24.6% increase in subscriber conversion.
Big picture results...
Significant increase across the board:
• 68% in RPMs
• 2x in book sales
• 30% in long-form views
• 26% more opt-ins per week
• 25% more comments per view
• 24.6% in subscriber conversion
Why is this important?
Significant increase across the board:
• 68% in RPMs
• 2x in book sales
• 30% in long-form views
• 26% more opt-ins per week
• 25% more comments per view
• 24.6% in subscriber conversion
Why is this important?
How I applied this to go viral on demand for @geniusGTX:
1. Define the @geniusGTX identity
2. Create with the Blackbox research
3. Write viral hooks
Let's quickly cover this...
1. Define the @geniusGTX identity
2. Create with the Blackbox research
3. Write viral hooks
Let's quickly cover this...
1. Define the @geniusGTX identity
GeniusGTX is created to share the best stories, case studies and insights on science, business, and life.
Some threads stories demonstrate genius, others are curation from genius.
All for you to train your "Genius Thinking"
GeniusGTX is created to share the best stories, case studies and insights on science, business, and life.
Some threads stories demonstrate genius, others are curation from genius.
All for you to train your "Genius Thinking"
2. Create with the Blackbox research
• Scout ideas on YouTube or Medium
• Write down curiosity-driven questions
• Use @perplexity_ai for answer & follow ups
• Find viral hook structure
• Reorganize for flow
• Ruthless editing
At this point your thread is 75% done.
• Scout ideas on YouTube or Medium
• Write down curiosity-driven questions
• Use @perplexity_ai for answer & follow ups
• Find viral hook structure
• Reorganize for flow
• Ruthless editing
At this point your thread is 75% done.
3. Write viral hooks
80% of the virality of a thread depends on the hook.
• Create a list of 5 - 10 great thread writers.
• Analyze their viral hooks (structure, wording, credibility)
Mental Model: If you were to randomly to come across this thread, why would you care?
80% of the virality of a thread depends on the hook.
• Create a list of 5 - 10 great thread writers.
• Analyze their viral hooks (structure, wording, credibility)
Mental Model: If you were to randomly to come across this thread, why would you care?
Now I know...Alex Hormozi spends $70,000 a month on content.
Why?
He knows attention is the new gold - whether it's status, influence, or business wise.
You don't need $70k to build an engaged audience, I've made something for you!
Why?
He knows attention is the new gold - whether it's status, influence, or business wise.
You don't need $70k to build an engaged audience, I've made something for you!
PS. I am launching a community to get you viral on X.
If you want to:
• Go viral with threads
• Attract your first 1000s fans
• Manifest your first $1000 online
Join us! Founding member Price available for first 50 members only (35 slots left)...
skool.com/viral-xcelerat…
If you want to:
• Go viral with threads
• Attract your first 1000s fans
• Manifest your first $1000 online
Join us! Founding member Price available for first 50 members only (35 slots left)...
skool.com/viral-xcelerat…
• • •
Missing some Tweet in this thread? You can try to
force a refresh
