derek guy Profile picture
Jul 23, 2024 24 tweets 12 min read Read on X
Have you ever heard the phrase, "you have to know the rules before you break them?" What does that mean? Why would you have to know the rules if they're going to be broken anyway? Let's talk about it. 🧵 Image
In his book Status & Culture, @wdavidmarx talks about how our pursuit of status drives culture. While it's not necessarily about clothes, it explains a lot about why we wear what we wear. Image
As David notes, we wear clothes to both signal our belonging to a group and our individuality within a group. And the best dressers often do something in an unexpected way. This requires knowing a little bit about the established dress practices within a group.
This is what I mean when I say dress is a type of social language.

Before we go on, let's look at these two outfits. Neither are strictly traditional or "by the book." But which of the two do you like better?
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If you said the second, we share the same aesthetics. So let's explore why the first doesn't work.

Let's review the elements: unique dinner jacket with black silk facings, white business shirt, grey self-striped tie, navy wool pants, black calf derbies, and grey suede belt. Image
The most obvs issue is that a dinner jacket—here distinguished by its black satin shawl collar—does not go with navy odd trousers. Historically, a dinner suit would be worn in the evening for shows or dinner. A business suit was worn for business.
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The combination of a dinner jacket with navy suit pants is a mismatch in formality, like throwing a suit jacket over carpenter pants. Peterson needs to wear that jacket with black or midnight blue dress trousers, ideally with a stripe going down the leg.
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He should also wear that jacket with a formal shirt, not a dress shirt; a black bow tie made from the same material as his jacket's facings, not a long self-striped grey tie; black oxfords or formal slip-on shoes, not black derbies; and side tabs or suspenders, not a belt.
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There are some other things that are very strange about the outfit. His wearing a watch with a metal bracelet (this is too casual for even business suits, nevermind a dinner jacket). And the grey socks (dress socks should be navy or match the color of your trousers)
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Just look at how men dressed during the eras when tailoring was more common. Here's Warren Beatty wearing small dress watches on a leather band (almost certainly in a color that matches his shoes). Metal bracelets are for causal suits, sport coats, or casualwear.
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I can already hear the protests from those who know a bit about men's dress history. "What about James Bond! He wore a Submariner with a tuxedo!" First, I think this is inelegant. But either way, this is "know the rules before you break them," which we'll get into later. Image
The other issue is that Peterson's belt and shoes don't match. They don't have to match in terms of material, but they should match in color. This creates harmony in an outfit. See Sid's outfit on the right.
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Peterson's outfit is so mismatched—dinner jacket with business clothes, sports watch on a metal bracelet, no coordination between belt and shoes, and bad choice for sock color—that one doesn't get the impression he knows what he's doing. Image
Instead, it looks like someone threw clothes onto him with a pitchfork.

Keen eyed observers may also notice the jacket's pattern doesn't match along the side-seam. This suggests it's poorly executed made-to-measure, which adds to the bad impression.
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That said, a good outfit isn't always about following the rules. Fifteen years ago, menswear writer Bruce Boyer wrote about something he called the "English Country House Look," which is a “healthy disregard for sanctity." Image
The English Country House Look is the mixing of ordinary and fine design, and patina on furniture earned from years of use. As Bruce put it, this gives the impression of authenticity, unpretentiousness, and "supreme self-confidence." Such ideas also carry over to dress: Image
IMO, this outfit is better because it has a sense of language but also reflects a bit of personal authenticity. No country gentleman in the early 20th century would have thrown an Army jacket over his tweed. But the mixing here works bc everything is rustic and non-business. Image
In fact, the trenchcoat came from war and it looks at home with tailored clothing. So the idea of wearing a military field jacket—this being a jungle jacket designed for US forces stationed in Vietnam—does not look wrong to me with a tweed sport coat (also used for shooting)
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Everything else about this outfit demonstrates total coherence: an olive checked tweed with grey flannel trousers, light blue shirt, brown wool tie, and brown split-toe derbies. It's a classic rustic look with a bit of personality (the Army jacket). Image
Successful outfits that subvert tradition often demonstrate the same character: an understanding of dress practices within an established tradition but with a tweak to show individuality. Here's @urban_comp in a black mesh shirt and tobacco-colored linen suit.
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Here's Hendrix in a velvet evening suit and black side zips boots, but his suit is made in a color typically worn in the daytime. Andreas Weinas (IG andreasweinas) wearing a black cashmere DB with cloth-covered buttons, but with a black tee and white trousers.
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When you do this sort of thing, it helps to make sure your tailoring is on point. The fit has to be perfect and the silhouette should work with what you're trying to convey. See these outfits from @modsiwW
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Such outfits can be as wild or as conservative as you want, but to make it successful, you often have to know the language you're working within. Playing with language requires you to at least know how to spell.

IG kamauhosten


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Sometimes these languages are esoteric, which will leave some scratching their heads at the looks above. But just because you don't speak a language doesn't mean it doesn't exist. Main issue is that JP's look has no language at all. Hence, "know the rules before you break them." Image

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More from @dieworkwear

Aug 5
I disagree. I will tell you what's wrong with his jeans. 🧵
Let's start with an experiment. Here are two men wearing tailored jackets with jeans.

Which do you think looks better? Image
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If you choose the outfit on the right, then we have the same taste. But why does he look better?

The answer stems fro a basic rule of classic tailoring: the jacket needs to have a certain relationship with the trousers so as to form a harmonious whole. Image
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Read 10 tweets
Aug 3
On April 30th, Josh Smith of Montana Knife Company said you won't have to worry about tariffs if you buy American.

Last week, he realized his costs are going up bc he imports equipment and steel. And so do his suppliers.

IMO many people aren't aware of how much they import.
Genuinely not posting this to gloat, but hoping that people reevaluate how much of their life is connected to an international supply chain. Many small businesses, including artisans, will see their businesses shutter because of these tariffs, regardless of how they voted
Extremely long, but if you want to hear it, Josh breaks down the challenges he's facing. I hear similar stories in menswear (e.g., 3sixteen needing to import the best denim, which comes from Japan). All this now faces tariffs.

Glad I bought a Sebenza in MagnaCut before all this.
Read 5 tweets
Aug 2
I've had enough.

In this thread, I will tell you, definitively, whether Sydney Sweeney has great jeans.

This way, you will be more informed when shopping for your wardrobe . 🧵 Image
I should state two things at the outset.

First, I never comment on womenswear because I don't know anything about it. This thread isn't actually about Sweeney's jeans (sorry, I lied). But in the last few days, I've seen grown men buying American Eagle jeans and I can't abide. Image
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Second, while clothing quality matters, it's more important to develop a sense of taste. Buying clothes isn't like shopping for electronics — you don't "max out" specs. It's more like buying coffee — you sample around and identify what notes you like. Develop taste. Image
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Read 23 tweets
Jul 31
Sometimes I think about the closure of G. Lorenzi, a Milanese gentleman's shop that had been around for almost 100 years until their closure in 2014. The shop was special because it carried so many one-of-a-kind items from artisans — total handmade craft production, not factory. Image
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At the time of their closure, they still carried over 20,000 items of 3,000 models, including speciality knives, picnic sets, and nutcrackers. They had over 100 styles of nail clippers and 300 different hairbrushes alone. Proprietor Aldo Lorenzi scoured the world for artisans. Image
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There's nothing wrong with factory production. But as more of our lives get taken over by machines — including art and writing — this sort of production feels special.

Trailer for "A Knife Life," a documentary about the store by my friend Gianluca Migliarotti, available on Vimeo
Read 4 tweets
Jul 30
I spent 15 yrs on a menswear forum. The longest argument I had was over a tiny detail that can be seen in this photo. For 6 months, I argued with the same five guys non-stop every day. The argument got so heated the forum owner banned one guy for life.

Here is the detail. 🧵
As I've mentioned before, there's a lot of coded language in menswear. Navy suits can be worn with black oxfords because this was the uniform of London businessmen. Brown tweeds go with brogues because these clothes were worn in the country. In this way, we get formal vs. casual. Image
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The same is true for shoes. Tiny details come together to communicate something, much like how words form a sentence. Black is more formal than brown; calfskin more formal than suede or pebble grain; plain design is more formal than broguing. All of this stems from history. Image
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Read 20 tweets
Jul 27
How are Trump's economic policies impacting you?

Let me give you a hard example. 🧵 Image
The year is 2024 and you're browsing for a new shirt online. You come across a store selling shirts from Portuguese Flannel. You do your research and find they make quality garments: clean single-needle stitching, flat felled seams, quality fabrics, MOP buttons, classic designs Image
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So you go ahead and purchase one. The shop charges 139 Euros and throws in free shipping. Given the exchange rate in 2024, that means you paid $163.19.

It arrives and fits well. You are happy. Image
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Read 13 tweets

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