X/Twitter has distinct demos that are not indicative of the larger U.S. population. According to data from Aug. 2023, users are split almost exactly at a 2:1 ratio among males (66.72%) & females (33.28%). The proportion of X users has grown by almost 4% since January 2023. 🧵 
1/ As of April 2024, the US has the largest proportion of X users with 22.92%. Combined, the US & Japan have around 39% of all X users.
While US, Japan, the UK, Brazil, Spain make up almost half (51.85%) of X’s user base.
While US, Japan, the UK, Brazil, Spain make up almost half (51.85%) of X’s user base.
2/No country has more X users than the US with around 100 million.
3/In March 2024, there were 1.6 billion unique X visitors.Below, is a breakdown of their habits on X:
✅ Time Spent on X: Each avg X visit lasts 24 minutes and 59 seconds.
✅ However, total avg spent on X is 34 minutes and 48 seconds.
✅ Time Spent on X: Each avg X visit lasts 24 minutes and 59 seconds.
✅ However, total avg spent on X is 34 minutes and 48 seconds.
4/ Around 500 million posts are sent per day. The 10% of X users are responsible for 92% of all posts. These active users also post 157 times per month - this is compared to just one post per month for the average US adult on X.
5/ News (48%) and entertainment (48%) are the most popular reasons for using X.
Here’s a list of reasons people use X:
Here’s a list of reasons people use X:
6/ X preferences: According to DataReportal’s 2023 data, 99.9% of X users also use another social media platform.
7/ The biggest overlap comes from Instagram, where 86.8% of X users also have an account – this is closely followed by Facebook (82.4%). Here are the most popular social media platforms for X users:
8/ As of Aril 2024, 6 accounts have over 100 million followers.
And for all of the BRICS fans out there…
Because we know where Elon Musk’s interests really lie —
The top 10 countries by X users:
Because we know where Elon Musk’s interests really lie —
The top 10 countries by X users:
10/X Users By Age. Here is the real
Kicker. So, Qlon, the Grand Poobah of Gen- X wants to market right wing extremism to:
✅ The majority (around 58%) of X users are under 35 years old.
Kicker. So, Qlon, the Grand Poobah of Gen- X wants to market right wing extremism to:
✅ The majority (around 58%) of X users are under 35 years old.
11/ Since the majority of X users (58%) fall under age 35, they straddle both Gen-Y “Digital Natives” and the Gen-Z “Centennial Generation” with the following characteristics:
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