MATT GRAY Profile picture
Aug 1, 2024 11 tweets 4 min read Read on X
Most founders are secretly miserable:

• 80-hour weeks
• No consistent leads
• Wearing every hat in the business

That used to be me. But now I make $13.8M/year working 4 hours a day.

Here's the brutally simple system that changed everything: Image
It sounds cliche but systems changed my life.

Systems allow you to:

• Work strictly on high-value tasks
• Build a business that runs on autopilot
• Keep your company focused on what’s important

Here are the 5 rules you need to remember for successful systems:
No Morning Meetings

Consolidate all meetings to one day per week.

Use async video tools like Loom for updates instead of meetings.

Protect your peak creative hours for deep work.

Meetings are where productivity goes to die.
4 Hours of Deep Work Daily

Use the Eisenhower Matrix to prioritize important over urgent.

Focus the first 4 hours on critical tasks that drive 80% of growth.

No distractions. No exceptions.
Automate, Eliminate, Delegate (AED)

1. Automate repetitive tasks

2. Eliminate unnecessary tasks that don't drive growth

3. Delegate low-value activities to team members

Your time is your most valuable asset. Treat it that way.
Apply the 80/20 Principle

Identify the 20% of activities/clients driving 80% of results.

Double down on those and eliminate or delegate the rest.

Always ask: "What's the most important thing I can do now?"

Focus on the vital few, not the trivial many.
Architect Scalable Systems

Systemize content creation, distribution, and monetization.

• Content assembly line: Weekly content in 2 hours
• Distribution: Auto-posting across platforms
• Monetization: Self-serve sponsorship systems
These systems are your key to unlocking true freedom.

They give you control over the 4 Ws:

• Where you work
• What you work on
• Who you work with
• When you work

Systems are the bridge between hustle and freedom. Image
With the right systems, you can:

• Attract A-players
• Design your ideal work schedule
• Travel the world while your business grows
• Focus on your zone of genius instead of day-to-day operations

Your business should serve your life, not consume it. Image
You're not just building a business; you're designing a lifestyle.

At Founder OS, we've guided hundreds of founders scale to $5M/year while saving them an extra 30 hrs a month in free time.

Learn more about how FounderOS can help you here: founderos.com/training
Image
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Bonus: You’ll get my 50 Systems to Generate $1M Per Month Guide (worth $249) for free.

Join 137,000+ subscribers here:

founderos.com/newsletter

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More from @matt_gray_

Sep 21, 2025
If I lost everything today and had to start from $0, here's what I'd do:
Step 1: I'd Start a Community Before I Start a Company

Most founders build products then find customers.

I'd find customers then build products.

Community is the new moat.

Audience is the new currency. Image
Step 2: I'd Launch a Newsletter on Day 1 (Not Day 1,000)

While competitors fight for followers, I'd own the inbox.

Newsletter subscribers convert 40x higher than social followers.

They're not just an audience, they're your unfair advantage. Image
Read 20 tweets
Sep 17, 2025
I interviewed 10 founders making $75,000+ per month.

They all shared the same 7 dreams.

Dreams so vivid they kept them awake at night.

Dreams so real they could taste them.

Here’s what they told me:
Dream 1: The One-Month Test

"I want to disappear for 30 days and return to find my business better than when I left."

This is the ultimate freedom test.

Right now, most founders can't take 3 days off without everything falling apart.
But imagine:

Your team operates flawlessly.

Your systems run themselves.

Your revenue grows while you're gone.

This isn't fantasy.

This is systems. Image
Read 13 tweets
Sep 13, 2025
How to brand yourself in 30 days (without selling your soul):
The Old Game Is Dead

I've spent $1.4M testing what doesn't work:

• Paid ads → 83% ROI decrease
• PR firms → $30K for zero sales
• Press features → 72-hour spikes
• Chasing algorithms → Endless pivots
• Networking events → Surface connections

2025 winners aren't buying media. They're becoming it.Image
The Media Takeover

Look at the numbers:

• Elon Musk: 193M followers vs. Tesla: 20M
• Tim Cook: 14M followers vs. Apple: 9.6M
• Richard Branson: 12.3M followers vs. Virgin: 667K

Yet 97% of founders are still playing by outdated rules.
Read 19 tweets
Sep 11, 2025
Most founders stay broke because they get trapped by these 8 deadly patterns.

I was stuck in every single one of them for years.

Here's what's keeping you small:
1.  Procrastination → Do It Dirty

Perfect is the enemy of profit.

I used to spend 3 weeks perfecting a single post.

Meanwhile, my competitor launched 15 "messy" posts and made $30,000.

Done is better than perfect.

Launch the draft. Image
2.  Imposter Syndrome → Scared = Ready

That knot in your stomach isn't fear.

It's excitement disguised as terror.

When I was scared to launch my first course, a mentor told me:

"If you're not embarrassed by your first version, you launched too late."

Fear is just readiness wearing a disguise.Image
Read 10 tweets
Aug 30, 2025
The great founder extinction is coming.

I've identified 3 types of founders.

Only one survives the AI revolution.

Here's the brutal truth about which one you are:
The Ghost Founder (97% - Going Extinct)

These founders are invisible behind their companies.

No personal brand.

No systems.

No leverage.

When AI automates their core business functions, they have nothing left.

They built companies that could replace them.

Now AI will. Image
The Personality Founder (2% - Temporarily Safe)

These founders ARE their brand.

High visibility. Big following. Constant content.

But they're trapped in the content hamster wheel.

They can't systemize because they ARE the system.

When they burn out (and they will), it all collapses.Image
Read 11 tweets
Aug 27, 2025
I'm going to tell you things that will make you uncomfortable.

Things that financial advisors won't say because they'd lose clients.

But after building a multi-million dollar portfolio, I've learned these truths the hard way:
Focus On Making More, Not Saving More.

Cutting $5 lattes won't make you rich.

Adding $5,000 monthly income will.

I went from broke to millionaire by obsessing over revenue, not reducing expenses. Image
Index Funds Won't Make You Rich

8% annual returns are mediocre when you factor in inflation and currency debasement.

The wealthy start businesses, not become employees earning "safe" returns.

I make more in one month from my businesses than most make in a decade from index funds.

Build equity. Own assets. Stop being a passenger.Image
Read 17 tweets

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