MATT GRAY Profile picture
Aug 1, 2024 11 tweets 4 min read Read on X
Most founders are secretly miserable:

• 80-hour weeks
• No consistent leads
• Wearing every hat in the business

That used to be me. But now I make $13.8M/year working 4 hours a day.

Here's the brutally simple system that changed everything: Image
It sounds cliche but systems changed my life.

Systems allow you to:

• Work strictly on high-value tasks
• Build a business that runs on autopilot
• Keep your company focused on what’s important

Here are the 5 rules you need to remember for successful systems:
No Morning Meetings

Consolidate all meetings to one day per week.

Use async video tools like Loom for updates instead of meetings.

Protect your peak creative hours for deep work.

Meetings are where productivity goes to die.
4 Hours of Deep Work Daily

Use the Eisenhower Matrix to prioritize important over urgent.

Focus the first 4 hours on critical tasks that drive 80% of growth.

No distractions. No exceptions.
Automate, Eliminate, Delegate (AED)

1. Automate repetitive tasks

2. Eliminate unnecessary tasks that don't drive growth

3. Delegate low-value activities to team members

Your time is your most valuable asset. Treat it that way.
Apply the 80/20 Principle

Identify the 20% of activities/clients driving 80% of results.

Double down on those and eliminate or delegate the rest.

Always ask: "What's the most important thing I can do now?"

Focus on the vital few, not the trivial many.
Architect Scalable Systems

Systemize content creation, distribution, and monetization.

• Content assembly line: Weekly content in 2 hours
• Distribution: Auto-posting across platforms
• Monetization: Self-serve sponsorship systems
These systems are your key to unlocking true freedom.

They give you control over the 4 Ws:

• Where you work
• What you work on
• Who you work with
• When you work

Systems are the bridge between hustle and freedom. Image
With the right systems, you can:

• Attract A-players
• Design your ideal work schedule
• Travel the world while your business grows
• Focus on your zone of genius instead of day-to-day operations

Your business should serve your life, not consume it. Image
You're not just building a business; you're designing a lifestyle.

At Founder OS, we've guided hundreds of founders scale to $5M/year while saving them an extra 30 hrs a month in free time.

Learn more about how FounderOS can help you here: founderos.com/training
Image
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Bonus: You’ll get my 50 Systems to Generate $1M Per Month Guide (worth $249) for free.

Join 137,000+ subscribers here:

founderos.com/newsletter

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More from @matt_gray_

Jul 13
How to work 4 hours a day (and remove yourself from operations):
Most founders are trapped in their own businesses.

I was checking Slack at 6 AM, answering emails at midnight, and attending 47 meetings per week.

Making $375,000 per month but feeling like I owned a job, not a business. Image
The Founder Trap

You think you're building a company.

You're actually building a prison.

Every decision flows through you.

Every problem lands on your desk.

Every fire becomes your emergency.

Your business doesn't run without you.

It runs because of you. Image
Read 12 tweets
Jul 12
How to scale smart (without hiring a big team or agency):
The Big Team Trap

Most founders fall into this pattern:

Problems arise → hire more people

Revenue grows → hire more people

Complexity increases → hire even more people

Soon you're managing 50 people instead of building a business.

You become a full-time manager, not a creator.Image
The AI Revolution Changes Everything

I'm trying to replace as many humans with AI as possible.

That might sound harsh, but it's actually liberating.

AI handles:

• Writing and copywriting (6x faster)
• Operations and SOPs (7x more productive) Image
Read 11 tweets
Jun 28
How to monetize your expertise (without selling your soul):
The Expertise Paradox

Most experts are broke.

They have incredible knowledge but no system to monetize it.

Meanwhile, mediocre people with systems make millions.

Knowledge without systems is just expensive hobbies. Image
My Expertise Transformation Story

2017: Built my first system, hit $5,000/month

2021: Systemized everything, reached $150,000/month

2024: Founder OS generates $464,000/month

Same expertise. Different systems. Image
Read 17 tweets
Jun 26
How I replaced 15 employees with AI (and increased revenue 200%):
The Great Reset Is Here

Traditional jobs are disappearing faster than new ones are being created.

But AI isn't your enemy.

It's your greatest opportunity.

The founders who win are the ones who use AI to build, not fear it. Image
My AI Transformation Story

18 months ago, I had a team of 40 people.

Today, I have 25 people generating 200% more revenue.

What changed? I replaced humans with AI in these roles:

• Copywriter
• Offer Strategist
• Executive Assistant
• Email Sequence Writer

AI doesn't replace humans. It replaces human tasks.Image
Read 15 tweets
Jun 18
How to build a profitable personal brand (in just 30 days):
The Old Game Is Dead

Stop playing by outdated rules:

• Paying for ads → Diminishing returns
• Chasing algorithms → Constant anxiety
• Hiring PR firms → Speaking someone else's words
• Press features → Temporary spikes
• Networking events → Surface-level connections

The new game: Become the media company.Image
You = The Media Company

Most founders still don't get it:

• Media companies own their distribution
• Media companies control their narrative
• Media companies create intellectual property
• Media companies build loyal audiences
• Media companies monetize attention

Stop acting like a guest on someone else's platform.Image
Read 10 tweets
Jun 15
I make $1.1M per month while taking 4-day weekends.

Here's how to build a business that runs without you:
Systems > Hustle

Most founders are stuck working IN their business instead of ON it.

They chase growth through brute force when they should be building systems.

The simple truth:

• You don't need to work harder
• You don't need more hours
• You don't need more motivation

You need systems that run without you.

The difference between a job and a business is whether it works when you don't.
The AED Framework

This is the exact system I use to remove myself from operations:

• AUTOMATE what's repetitive
• ELIMINATE what's unnecessary
• DELEGATE what's not in your zone of genius

When something lands on your plate, run it through this filter immediately.

Your most valuable resource isn't money, it's your attention.Image
Read 8 tweets

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