MATT GRAY Profile picture
Aug 1 11 tweets 4 min read Read on X
Most founders are secretly miserable:

• 80-hour weeks
• No consistent leads
• Wearing every hat in the business

That used to be me. But now I make $13.8M/year working 4 hours a day.

Here's the brutally simple system that changed everything: Image
It sounds cliche but systems changed my life.

Systems allow you to:

• Work strictly on high-value tasks
• Build a business that runs on autopilot
• Keep your company focused on what’s important

Here are the 5 rules you need to remember for successful systems:
No Morning Meetings

Consolidate all meetings to one day per week.

Use async video tools like Loom for updates instead of meetings.

Protect your peak creative hours for deep work.

Meetings are where productivity goes to die.
4 Hours of Deep Work Daily

Use the Eisenhower Matrix to prioritize important over urgent.

Focus the first 4 hours on critical tasks that drive 80% of growth.

No distractions. No exceptions.
Automate, Eliminate, Delegate (AED)

1. Automate repetitive tasks

2. Eliminate unnecessary tasks that don't drive growth

3. Delegate low-value activities to team members

Your time is your most valuable asset. Treat it that way.
Apply the 80/20 Principle

Identify the 20% of activities/clients driving 80% of results.

Double down on those and eliminate or delegate the rest.

Always ask: "What's the most important thing I can do now?"

Focus on the vital few, not the trivial many.
Architect Scalable Systems

Systemize content creation, distribution, and monetization.

• Content assembly line: Weekly content in 2 hours
• Distribution: Auto-posting across platforms
• Monetization: Self-serve sponsorship systems
These systems are your key to unlocking true freedom.

They give you control over the 4 Ws:

• Where you work
• What you work on
• Who you work with
• When you work

Systems are the bridge between hustle and freedom. Image
With the right systems, you can:

• Attract A-players
• Design your ideal work schedule
• Travel the world while your business grows
• Focus on your zone of genius instead of day-to-day operations

Your business should serve your life, not consume it. Image
You're not just building a business; you're designing a lifestyle.

At Founder OS, we've guided hundreds of founders scale to $5M/year while saving them an extra 30 hrs a month in free time.

Learn more about how FounderOS can help you here: founderos.com/training
Image
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Bonus: You’ll get my 50 Systems to Generate $1M Per Month Guide (worth $249) for free.

Join 137,000+ subscribers here:

founderos.com/newsletter

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More from @matt_gray_

Jul 31
In 2024, I’ve closed $4.2M in deals.

Most people make sales too complicated.

Here are 8 tactics (you can steal) to be a rainmaker: Image
Build A Newsletter

Your email list is your greatest asset.

It's a direct line to your audience, free from algorithm changes.

Create valuable content and funnel your audience into your paid products.

Your newsletter is your personal ATM machine.
Grow an Audience

Attention is the new oil, and your personal brand is the pipeline.

Focus on one platform and dominate it.

Your audience will give you instant credibility.

Your audience is your unfair advantage.
Read 11 tweets
Jul 28
In my 20s, I was broke, depressed, and 30K in debt.

Now I make $1.23M a month, work 4 hours a day, and travel the world.

What changed?

Building my personal brand.

7 ways your personal brand can 10x your income (and transform your life): Image
Offer Validation (Trust at Scale)

Your audience is your 24/7 focus group.

Test ideas, get instant feedback, and refine your offer before launch.

Build your product WITH your audience.

Result? Something people actually want.
Client Acquisition (Lead Generation on Steroids)

Forget cold emails and pushy ads.

Your content becomes a magnet for high-quality leads.

With the right system, you'll see:

• 80%+ show rates
• 50%+ close rates

That's the difference between struggling and scaling. Image
Read 12 tweets
Jul 27
I’m obsessed with great principles.

But when I was young, I wasted time, money, and effort not knowing which principles to follow.

Learn from my mistakes.

9 principles every founder needs (that I used to build a $14.7M/year automated empire): Image
Embrace Your Whole Body Yes

Don't chase opportunities that don't align with your core values.

If your head, heart, and gut aren't all saying yes, it's a no.

Trust your instincts.
Apply The 80/20 System To Everything

20% of your efforts produce 80% of your results.

Identify that 20% and double down.

In sales? Focus on the top 20% of clients.

In content? Double down on your top 20% performers.

Work smarter, not harder.
Read 12 tweets
Jul 24
Everyone with a laptop should have a course that earns $1,000,000 per year.

Sadly, most people think it takes years to build.

Here’s the playbook to build a 7-figure course in the next 60 days: Image
First, understand your social funnel is a literal ATM:

A = Audience
T = Targeted content engine
M = Monetization

Grow an audience, craft a content strategy, and print cash through your courses.

Let’s dive in:
Build Your Personal Brand

Invent a category and own it. Become the go-to person in your niche.

Remember: Tesla has 22M followers. Elon has 189M.

People trust people, not faceless companies.

Your personal brand is your unfair advantage.
Read 12 tweets
Jul 20
I used to be overwhelmed, burnt out, and 30k in debt.

Now, I run 4 online businesses, have 2 million followers, and make 1.23M every month.

10 criteria I use to evaluate new business ideas (steal them): Image
Feels Like play

Your business should energize you, not drain you.

If it feels like work, you're doing it wrong.

Choose something that gets you excited to wake up every day.

Life's too short for a business you hate.
Get To $5M / Year

Don't think small. Aim for scale from day one.

$5M/year isn't just a number; it's freedom.

Build systems that can handle massive growth.

Your business should work for you, not the other way around. Image
Read 12 tweets
Jul 17
I went from a struggling entrepreneur to a $14.76M/year portfolio in 24 months.

No 80-hour weeks.

No toxic hustle culture. No burnout.

Here's the unconventional system that's changing the game: Image
I call it The Organic Content Funnel.

I went from $15k in debt to making $1.23 million every month. All thanks to my personal brand and this system.

Let me explain how (and why): Image
Trust Is The New Currency

In a world of endless options, people buy from those they trust.

A personal brand builds that trust faster than anything else.

It's your digital handshake, your first impression at scale.

Your content becomes your 24/7 trust-building machine.
Read 13 tweets

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