George from 🕹prodmgmt.world Profile picture
Aug 3 2 tweets 1 min read Read on X
2 types of product development processes (via @ejames_c)

There’s probably a subset of the second where you pretend to do the first and the second, but end up doing neither 😂 Image
From a great article: commoncog.com/product-valida…

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More from @nurijanian

May 2
We've all heard about the 4 product risks:

1. Value
2. Usability
3. Feasibility
4. Viability

No one talks about how to actually test each.

Let's change it:
I made to quickly find techniques to test for each risk.

These are heuristics.

Work together with your team to structure your inquiry.

But don't just go for surveys or interviews because you don't know any better.

I'll show you my favorites below:prodmgmt.world
1. Will they buy it? (value)

🕹 Collect pre-orders
🕹 Crowdfunding
🕹 High Hurdle: make people jump through hoops to get the product

This one's on the PM Image
Read 9 tweets
Apr 19
How This Amazon PM Builds Product Vision Without Fail [45 mins in 5 mins]: Image
I started to realise that my visioning skills were lacking.

So I reached out for advice.

One of the best videos on this I found was by a Senior Amazon PM

He says that if you don't have a vision or struggle to come up with one, theres usually 3 reasons:
1. You don't know you customers deeply enough

This might seem obvious, but I would bet that 95% of people don't know their customers well enough.

Spend 80% of your time - as much as you can - digging into anything you can find on the customer.
Read 15 tweets
Feb 14
How To Make Better Decisions: The Product Manager’s Heuristics Toolkit

1. Picasso’s Bull Principle
2. The Happiness Test
3. The Untangle Test
4. The CEO Test
5. The Mom Test
6. The Only-Option Test

Let's break them down:
I have been obsessed with heuristics and tests ever since I read NN Taleb's "Fooled By Randomness" in 2011, and later Gary Klein's "Sources of Power: How People Make Decisions"

I use these tests and try to teach them to the people I work with

Here they are:
1. Picasso’s Bull Principle

It calls back to many disciplines
In design, we must understand the problem before we design a solution
In Jobs-to-be-done, we must understand the tradeoffs people make

The principle: you can't draw the full picture until you understand the essence
Read 11 tweets
Feb 7
The Coinbase CEO once sent a great email to a new PM.

Here are some of my favorite quotes on what it means to be a Product Manager:
🎾 "Become a knowledge sponge. Copy others before you try to find your own voice and do something unique (that can come after you’ve achieved mastery)"
🎾 "You have to go talk to the users every week and spend a lot of time with them to hear their pain, get inside their head."
Read 10 tweets
Jan 5
Every day, I go for a walk.

During each walk, I listen to at least 1 podcast.

So I listened to 300+ podcasts in 2023.

Here were my top 10 favorite ones:
1) Thinking Beyond Frameworks: @onecaseman with @lennysan

Fav insight:
“Something we started doing is designating one person on the cross-functional team who drives the project.”

@onecaseman @lennysan 2) Exploring Head of Product career choices: @nikhyl

Fav insight:
"Growth companies that aren't growing anymore, the so-called X growth companies are the weakest and most undesirable to join, particularly as a head of product."

share.snipd.com/episode/7886e6…
Read 13 tweets
Nov 7, 2023
"The Courage to Be Disliked" was a wake-up call for me

Shreyas Doshi has recommended this book.

I think more PMs and UX people should check it out, especially if they tend to people-please.

Here are 9 Lessons From The Book "The Courage To Be Disliked":

- Thread - Image
1. Image
2. Image
Read 12 tweets

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