Thread by @iamgdsa

The @AirbudsWidget app hit #2, ranking just behind Spotify.

The @nikitabier advised startup has a secret TikTok strategy to get millions of users.

They post 300+ videos a day on 50+ accounts, doing millions of views daily.

They will hate me, today I reveal everything 🧵

https://twitter.com/nikitabier/status/1785033463919411652

Airbuds hired dozens of students and regular people to post multiple times a day on new TikTok accounts. I found over 50 active accounts.

They usually post 2 to 4 videos a day on average, with some posting up to 10 videos a day.

The best accounts have up to 17% of their videos performing at 10x the median, and 8% going crazy viral. The worst ones don’t have a single viral video.

It doesn’t matter; they managed to engineer virality through next-level mass lo-fi content production.

On their worst days, they have at least 5 to 10 videos with over 100k+ views EVERY SINGLE DAY, all fully organic.

Accounts are branded “firstName.airbuds.” Here are a few of them for you to check:

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It’s dead simple content.

It features the character doing random life stuff, dancing, or just lip-syncing, with a text overlay hook/storyline. It’s a one-shot, no/low-editing video.

Overlay story text ranges widely; none are really similar.

“What the Airbuds reactions are starting to feel like”
“How I press the block button when someone sends a mean reaction on Airbuds”
“Me dodging the question because my favorite Taylor song is a very unpopular opinion”
…

You get the gist.

But check this out:

This account is posting 7 videos a day like that. In the past 4 days, they got 5 videos outperforming the median and 2 reaching 100k views.

This is bananas, for videos that take on average 10 minutes to shoot, edit, and post.

It’s super low friction—they hire youngsters and students who probably don’t have to be paid much.

So, how to effectively execute this?

It’s a mass recruitment campaign, with a single employee at your company focused on handling the recruitment. They go to schools and universities to find potential candidates.

You then test these candidates to ensure they have the minimum IQ to produce this dead simple content, and more importantly, to come up with interesting hooks and storylines.

Have them post videos, testing for consistency, and somehow engineer a system where payment is unlocked after videos are posted, or pay them on a weekly basis.

After a while, you ditch the ones that aren’t working (i.e., those who didn’t produce a single viral video).

And then you repeat.

Make sure to use a platform like to automatically track every single account from your army of ambassadors, and identify the ones that are performing best.

Time to scale.shortimize.com