Thread by @carlvellotti

How often should PMs communicate with stakeholders? 🤔

↳ It depends on the project.

Matching communication to project complexity is key.

Here's a 5-step process to get it right 🧵👇

1️⃣ Document Stakeholders and Their Concerns

Identify all the stakeholders involved and pinpoint their specific needs and concerns within the project.

Ex: Marketing needs weekly updates on feature development for promotional planning; Sales requires monthly revenue forecasts.

2️⃣ Assess Risk and Impact

Evaluate the risk level and the impact of not communicating effectively with each stakeholder group.

Ex: Engineering is working on a high-risk, business-critical module; Marketing is focused on a seasonal campaign with high revenue potential.

3️⃣ Evaluate Bandwidth for Communication

Estimate how much time and resources you can realistically allocate for communication.

Ex: Engineering is swamped with urgent bug fixes and has limited bandwidth for meetings; Marketing is more flexible and open to frequent check-ins.

4️⃣ Select Frequency and Mode of Communication

Decide whether to be reactive, scheduled, or proactive based on the assessments above.

Ex: Proactive daily stand-ups with engineering due to high risks; Scheduled bi-weekly meetings with marketing to discuss campaign progress.

5️⃣ Set and Communicate Expectations

Clarify your communication plan and set expectations with all stakeholders upfront.

Ex: Monthly video conferences with Sales for revenue forecasting; Bi-weekly email updates to Engineering outlining upcoming milestones.

Thanks for reading!

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