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Chris Koerner

@mhp_guy

Aug 17

Here how you'll make your first 6 figures, with almost no startup costs:

High ticket lead gen.

Let's do roofing. Here's an actionable, step by step how to guide, with no sales pitch at the end

Step 1: Find a customer (continued below):

I know what you're thinking:

"I don't even know what high ticket leadgen even means yet?"

It doesn't matter, you need a customer first. But to find a customer, you need to do some research first

You're going to become an expert on PPC (pay per click) ads in one (long) weekend

Why Google PPC? Because it works, it's proven to work for roofing & you don't want to reinvent the wheel.

Why roofing?

High ticket! And biz owners are already used to buying leads. Also, most leads are shared w/ 4-6 other competitors & suck. Yours will be exclusive & not suck

Read 17 tweets

Chris Koerner

@mhp_guy

Aug 10

You've heard of Buc-ee's, yes? The Texas-sized 120 pump gas station with a cult following?

In 2020 I walked into Buc-ee's, spent $3,000, and walked out with an unofficial partnership to sell all of their products online.

Time for a story:

Buc-ee's is a Costco-sized sight to behold:

Pristine bathrooms
Each store does $20m++/year
Cult, loyal following (think Disney)
Iconic beaver mascot apparel
NO ONLINE SALES!

Wait, what? Yep, I was shocked too. Their site gets millions of hits & you can't buy anything!

I set out to change this in 2020 when I reached out to Buc-ee's with a pitch:

"Let us open your store and ship your stuff."

Crickets.

So I did it myself. I took my whole family to Buc-ee's and bought 1 of everything for ~$3k

Read 8 tweets

Chris Koerner

@mhp_guy

Aug 1

In the last 6 years I've purchased 31 mobile home and RV parks with investors.

Here are 18 ways you can add value to an underperforming park:

1. Signage. Many parks have either no or too small signage. We'll have a massive sign prepped by closing so we can install on day 1. Many of these parks are on roads that get 10-30k cars/day driving by.

2. Local paper. Yes, newspaper ads for vacancies work great in rural towns!

3. Landscaping. $10k-$20k in landscaping can justify a small rent bump. A $50 bump across 50 pads = $450k in added value at a 7.5% cap.

4. Roads. Similar to the above, we go in and fix the roads. There's almost always something to fix, especially if gravel...

Read 13 tweets

Chris Koerner

@mhp_guy

Jul 14

2 years ago my family of 6 saw all 50 states in 60 days to celebrate my daughter's double lung transplant.

It was the best summer of my life.

Here's our route, how we did it and how I'd do it better if I had the chance, either solo or as a family. Copy me!

Let's go! 👇

STRATEGY

Our 2 goals:

1. See all 50 states efficiently
2. Be together

Anything else we experience will just be a bonus.

If we have breakdowns and experience stress, who cares? We did it together.

This set us up for success no matter what happened.

We also wanted to be sure to do something in each state, even if only a simple hike.

We discussed doing the lower 48 in 48 days, as it costs about as much to do 48 as it does to do just AK and HI, but we figured “Let’s go for broke.”

All or nothing, baby!

The only way to do AK and HI efficiently is to park in Seattle, fly 1 way to Anchorage and then 1 way to Hawaii, then back to SeaTac.

We stayed 1 week in both AK and HI. More on that later.

Flights from Seattle to Anchorage are as cheap as you’ll find, and the other flights weren’t bad either.

More strategy:

- We used a 32’ Class C RV (ours is below). 4 beds, plenty of space. ~$40k. Everything you need to live comfortably is on that rig.

More on this below.

- Stay in RV parks and Walmart + church parking lots
- Mostly home-cooked meals
- Hug the state borders

- Don’t go way out of our way to see something popular (Yellowstone or Grand Canyon didn’t make the cut)

- Don’t stress about missing these popular destinations.

You can’t even see all the National Parks in California in a few weeks, much less a few days, so why stress? NorCal and Tahoe were incredible. Maybe next time, Yosemite!

- Do 1 thing in every state. Maybe that means stay 1 week and maybe that means see a windmill farm (freaking Kansas)

- Take 2-3 day breathers every 10 days or so.
- Lots of hiking
- Limited screen time
- Lots of reading
- Lots of 2003-era emo music (thx dad)

- Church every Sunday (Fairview, TX > Whittier, NC > Saco, ME > Chicago > Glendive, MT > Anchorage > Honolulu > Seattle > Hurricane, UT

- Leave dad some time and space to get some work done. For WiFi we used T-Mobile’s rural internet plan and router. $50/month and was very solid and portable. Worked almost everywhere at 10-50 mpbs

Pics of our home, Big Al:

Oregon coast
Northern AZ
Newport, RI
Great Smoky Mountains, TN

THE ROUTE

Below is a rough sketch of our route.

For a granular breakdown of every city we had a gas stop in (every 200-300 miles) here it is:

Planning this route didn’t take as long as you might think. Efficiency was the goal, so we never went too far out of our way. Alberta was an exception, as my uncle has a cabin near Banff and it was breathtaking and worth the detour.

Some stops took an hour and some took 7 days.

We didn’t spend too long in the southern states, since we’ve lived here for a while and seen them all quite a bit. Despite having been to the Destin area a dozen times, it was still just as good.

It was more efficient to cut down through Ontario when we got to Maine, so we did that and spent a day in Montreal.

We spent 1 night on Lake Ontario and 1 night on Lake Erie and then cut down through Detroit, across to Kalamazoo and then around Lake Michigan to Chicago.

We spent 3 days in Chicago while my wife and daughter flew to Houston for a day for hospital appointments. That was a blast.

We had a run in with a tree on a sharp turn in Wisconsin that tore up our awning, but the show must go on, so it did.

We met up with the family of the boy that donated his lungs to my daughter in Lincoln, NE. That was a special experience.

Aside from the surprisingly cool Pony Express Museum in Missouri, the midwest was unsurprisingly forgettable.

Once we hit Devil’s Tower in WY things started getting awesome again.

Teddy Roosevelt NP in ND was freaking awesome. Very underrated, like a mini Yellowstone. Highly recommended.

Montana was amazing, we spent 2 nights in Glacier and then went a few hours north back to Canada to Waterton, AB, which looks like Switzerland. 1 day wasn’t enough, so we’ve since gone back.

After Alberta we cut across the finger of Idaho and stayed with friends in Spokane for a couple nights and went fishing at midnight for salmon.

Next up was Seattle to stay overnight at an RV park and then Uber to the airport to catch our flight to Alaska.

We stayed in Anchorage for a week and had the time of our lives. The highlight was a 10 hour float down the Little Su River with friends and seeing countless eagles, moose and salmon up close and personal.

Then we spent a week in Oahu and saw all the things. Very beautiful but very crowded as always. The food was amazing.

Then we went back to Seattle via Southwest to head down the 101.

Once we hit Portland we went west and followed the 101 to Eureka. That was a highlight of the trip for sure. Towering redwoods on our left and breaching whales on our right. Nothing else like it in the world.

In Eureka we headed east again towards Redding and then Tahoe. Tahoe was….maybe my #1 of the trip. Not overrated in the least bit. Crystal clear water + mountains all in 1? I had an amazing trail run here and we stayed only 2 nights.

After Tahoe we headed across no man’s land in barron Nevada. We’d seen the Hoover Dam, Vegas and the Grand Canyon so we skipped all that and headed towards St. George.

Zion’s NP was incredible and we hiked the narrows. That was also a highlight.

Northern AZ was Horseshoe Bend and Vermillion Cliffs. Beautiful.

NM was 4 corners (Huge letdown. Don’t get me going on NM). Yes, I know there are great parts, but I’ve yet to see them.

Colorado was rafting the Animas River in Durango, and then we were home free back in Texas!

I get more detailed on route highlights in the last couple tweets.

Pics:

Portland, ME
Devil’s Tower, WY
Alaskadocs.google.com/spreadsheets/d…

Read 9 tweets

Chris Koerner

@mhp_guy

May 28

Want to shamelessly copy your successful competitor?

Go to the comments. This is the best hack you'll see all week.

All of the dirty little secrets are in the COMMENTS! Here's exactly what I mean, in 3 steps: 👇

Step 1. Find your competitor's most active social media platform and then find posts that got outsized engagement.

See what I mean in the screenshot below? Bottom right.

This is where you'll start. Click into that post or video and start reading comments.

Step 2. READ the comments. Don't ask yourself "why did this go viral?"

Ask yourself "What comments MADE this go viral?"

Comments are the KEY to virality. Nothing goes viral unless 1/2 of all commenters think you're an idiot (ask me how I know)

Too many to read? I have a fix!

Read 7 tweets

Chris Koerner

@mhp_guy

May 19

You've never heard of my favorite inventor

He figured out how to convert old bread & plastic into billions

In the 80s he was buying old bakery bread, crushing it into crumbs & selling to poultry farms.

Then he thought "Hmm...what can I do with all these plastic bags?" 1/5

As luck would have it, he was an organic chemist by trade.

He started shredding the plastic bread bags and mixing with sawdust and thus...Trex was born.

Today, Trex is the artificial decking manufacturer with a $10B market cap.

Back in the day, the color of the planks... 2/5

...literally HAD to be the color of the plastic grocery bags they were melting!

Then one day they processed a HUGE order of Wal Mart bags & it spit out aque blue planks that no one would buy...lol

Now they know how to control the color.

To this day, 50% of their planks...3/5

Read 6 tweets

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