Marko Jukic Profile picture
Aug 20 21 tweets 5 min read Read on X
It's unbelievable how many dynamic companies broke their streaks of engineer-CEOs for the first time in the 2000s, installing their first MBA/finance CEOs, who then promptly made fundamental strategic errors that nixed the company's future, that are now becoming obvious.
"He/she was the first CEO not to come from an engineering background" is not something that happened once or twice, it looks like it was an economy-wide trend, not just in the U.S. but Japan too.

Boeing, Sony, IBM, Intel... we will probably find more examples as we research.
Intel is maybe the most egregious example. First non-engineer CEO manages to say no to Steve Jobs to the offer of manufacturing CPUs for the iPhone. Then of course Intel just totally drops the ball on ARM, GPUs, EUV... literally misses every single development in computing.
The irony is that many of these MBA/finance CEOs in fact succeeded at greatly increasing revenues, profits, and shareholder value—even while making fundamental strategic errors that would effectively kill the company in the future. And they were lauded for it at the time!
You would think having an MBA/finance CEO for a few years wouldn't be that bad, surely inertia and some basic competence goes a long way... but no, the MBA/finance CEO immediately begins making catastrophic mistakes and vengefully purging any remnants of engineer-executives.
Boeing's first MBA CEO immediately starts designing planes that fall out of the sky.

Intel's first MBA CEO immediately forgoes the smartphone revolution on a silver platter.

Sony's first MBA CEO decides that Sony doesn't need to make new consumer electronics products anymore.
You would think that a company in the process of being murdered by its own CEO would see worse financial performance and lower stock valuations by investors, but in fact murdering a company seems to greatly increase profits and excite investor enthusiasm to unheard-of heights.
The apparent conclusion—uncomfortable if not unthinkable for free marketeers—is that MBA/finance thinking and decision-making is not just not helpful but actively hostile and destructive to running a successful, functional company.
How could that be? Well, if you accept there are such things as trade-offs between short-term profit vs. long-term viability, in the examples above we see MBA/finance dogma ruthlessly maximizing those trade-offs in favor of short-term profit. Including killing the company!
Maybe, as part of industrial policy to protect the American economy, the SEC should ban anyone with an MBA or CFA from being CEO of a publicly-traded company. They can be CFO or COO, but not CEO.
The core problem is that MBA/finance thinking teaches you to see every company not as a fragile organization of human beings with idiosyncratic skills and knowledge, competing against other such organizations, but as a financial product in a portfolio.
You can read the excellent and meticulous @bismarckanlys Brief on Boeing below; other company case studies are coming soon. Become a subscriber to read them and join us on our investigations of key American companies! Link: brief.bismarckanalysis.com/p/the-decay-of…
I increasingly view the MBA/finance type as the capital-C Capitalist equivalent to the Marxist ideologues and economic commissars of capital-C Communism:
In the same way communists tortured the actual economy in a vain attempt to make proletarian ownership or whatever real, we are torturing the actual economy in a vain attempt to make all economic functionality fungible, trade-able, and speculate-able to passive investors.
Maybe we shouldn't all be trying to become full-time passive financial speculators on a line that only goes up, up, up. Maybe we should, you know, get a job. Do something useful and risky. Under true capitalist free market theory, the line is also supposed to go down sometimes!
It's hilarious when some people on here call me statist or communist when I explicitly propose putting the economy under the untrammeled control of founders and engineers.
To be honest, I might even be in favor of outright abolishing income taxes. It makes no economic sense to tax work from any ideological perspective. Plenty of other ways to tax.
"Oh, come on, MBAs aren't that bad! It's not like they would take over America's premier aircraft manufacturer then build a plane that is programmed to randomly crash itself into the ground and omit mentioning this feature to anyone!"

*stares in Boeing*
Certain libertarians get unhingedly upset if you compare modern America to the USSR or communist China, and yet when you put into plain language the kinds of things that happen and get utterly covered up in modern America...

Consider: Boeing killed more people than Chernobyl.
At least people went to prison for Chernobyl. For Boeing, nobody!
The insights of this thread are only possible thanks to the tireless research, investigation, and synthesis of institutional case studies of our hard-working team of geniuses at @bismarckanlys. If you enjoy it and want more, subscribe here now: brief.bismarckanalysis.com/subscribe

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Marko Jukic

Marko Jukic Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @mmjukic

Aug 19
For anyone theological-minded, this is a powerful argument against FTL travel being possible. Because we aren't angels or demons, but humans.

Positing unscientific FTL lets us fantasize about spreading our unchanged political economy across all creation. Is that what God wants?
If FTL is possible, perhaps we don't need to change very much to gain the glory of literally all creation. We just need some more physicists to overthrow Einstein.

If it isn't, we will need to change very, very much to cross and coordinate across interstellar distances.
Being in contradiction to either Einstein or God is bad enough, but both is just untenable. The irony is that neither Einstein nor God make interstellar travel impermissible, we just refuse to see how we might eventually achieve it, because it requires so much spiritual change.
Read 7 tweets
Aug 12
It makes no sense, yet this is literally the exact same phenomenon as Roman coins losing their artistry to become simpler and cruder.

Consider modern art, architecture, "refinement culture," Humans of Flat, etc. ... our society is just no longer capable of affording artistry.

Image
Image
"Technically we could afford artistry, but we are just too incompetent, tasteless, unimaginative, and unable to tolerate artistic license—or some combination thereof—to actually let it happen" is just another way of saying our society can't afford artistry.
All our definitions of wealth have been slowly and quietly changed to measure not quality, which is hard to measure, but only volume, which is easy to measure. Thus in every domain an avalanche of trash can be framed as a great victory of productivity, abundance, and progress.
Read 6 tweets
Aug 2
This totally misunderstands the goals and motivations of space enthusiasts and thus misses the point. The point isn't to colonize some difficult-to-inhabit location.

The point is to colonize space. Because it's space. One step out there is one step closer to the stars.
The point isn't to increase the mass of humanity for economic reasons. The point isn't to prove we can survive in difficult conditions.

The point is to discover new worlds and thus transform what humanity is. If Mars was Earth-like, we'd want to go there more, not less.
Colonizing Mars is good not because it's a test of wits but because successfully colonizing Mars is a step towards terraforming it and a step towards a greater capacity for interplanetary travel and engineering, which ought to be a step towards interstellar travel.
Read 11 tweets
Aug 1
Not all patriotisms are alike. Some express love for country by reverential worship, like France or Russia. Some by wistfully listing all the flaws they look past, like England or Israel. And some by aggressively, madly-in-love unhinged jingoism, like Serbia, Turkey, or America.
Just like one can love another person in many different recognizable, archetypal ways, different peoples tend to love their countries in recognizable, archetypal ways. The consequences are that different types of patriots have different types of blind spots.
Those with better reads can correct me, but I'd add Spain to the reverential worship basket, Ireland to the flawed love basket, and I get the feeling that Italians, Greeks, and Egyptians love their country like they love their grandmother.
Read 7 tweets
Jul 13
Am I going insane or is CNN actually reporting an attempted assassination of Trump with, you know, a gun, that shoots bullets, in full public view, as "Trump rushed off stage after he falls at rally"?
Image
Image
Is it really so hard to write "apparent gunshots"? Is there some other well-known possibility to explain "loud bangs" followed by a bleeding man? Image
The video clearly shows him grabbing his ear amidst gunshots, then ducking, before any agents dogpile him. It really doesn't seem ambiguous.
Read 8 tweets
Jul 9
Ambient latent obsession with psychometrics obscures the fact that what mainly separates "normies" from the rest of us is not middling IQ but astounding and incurable cowardice. You have no idea how brave you are by just thinking your own thoughts in the safety of your own head.
It's no wonder all the aristocrats of old—from all around the world—were obsessed with irrational honor and courage. More than intelligence or anything else, it is courage to the point of suicidal self-disregard that distinguishes someone as "not a normie."
Perhaps the most important quality in a friend, business partner, or mate is therefore not intelligence, but courage. Ally with those who would immolate themselves for honor or loyalty, or just on principle. Those who wouldn't are "normies."
Read 18 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Don't want to be a Premium member but still want to support us?

Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal

Or Donate anonymously using crypto!

Ethereum

0xfe58350B80634f60Fa6Dc149a72b4DFbc17D341E copy

Bitcoin

3ATGMxNzCUFzxpMCHL5sWSt4DVtS8UqXpi copy

Thank you for your support!

Follow Us!

:(