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Oren John Profile picture
@orenmeetsworld
Aug 20 • 2 tweets • 1 min read • Read on X
My guide for organizing and capturing footage for short form video whenever you're visiting a location

This is great for travel content, or if you're just going to fun locations by you and want to be accumulating easy-to-edit footage 👇 Image
we're attacking shortform content all 2024, join us

cut30.co

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More from @orenmeetsworld

Oren John Profile picture
Mar 1, 2023
How to do an influencer drop like MSCHF did for the big red boots for your brand

This drop might be played out, but the tactics are BEST IN CLASS. You should use them

Here's a masterclass in coordinated influencer drops 🧵 Image
First, doing a coordinated influencer content drop like this require both time and money, but luckily this is RELATIVE money to the size and scale you are at.

Don't try to do this for free, use your resources and do it right.
1st you need an anchor influencer. This person is paid, and is the focus of the initial campaign.

MSCHF did this with Sara Snyder. Your goal here is to

a. pay for access to someone your target customer knows visually that helps propel virality

b. contract them to post as well
Read 23 tweets
Oren John Profile picture
Dec 27, 2022
one of you savages could go make a fast bag on TikTok with these
Ali-express ready too smh
There has never been a better time to launch your own product.

Join 6200+ on my Product People email list and get product playbooks, factory links, and insights for running your own brand direct in your inbox:

getrevue.co/profile/oren
Read 4 tweets
Oren John Profile picture
Dec 23, 2022
Here's the blueprint for launching your own product in the New Year, all in one place.

MASTER THREAD (bookmark this):
I released a ton of threads & videos on developing products this year, here’s all the crucial ones, in order to

- decide what you want to make
- build your audience and prepare to launch
- find factories to produce your products
- create a brand that resonates

Let’s go 👇
AUDIENCE FIRST

It all starts with audience, and audience is easier than ever right now.

Here's the playbook for generating an audience to launch a brand from:

Read 17 tweets
Oren John Profile picture
Dec 9, 2022
Breakdown on setting a media or marketing strategy if you're planning for next year.

1. Start with the scenario
- where does the brand sit online
- what market factors are impacting the brand
- what are competitors doing
- status vs goals
- top challenges

👇
2. Macro level goals for your content
- filling top of funnel?
- converting more already aware customers?
- retaining existing customers?

3. Insights- what have we learned this year?

- Top organic
- Top paid
- Best messages

Differentiate what gets viewed vs what converts
4. Set strategic plan for various pillars

- Types of content
- Formats
- Workflow and logistics
- Release schedule
- Partners/influencers/vendors

5. Break into tasks
- Contracts
- New vendors to find
- Briefs
- New channel exploration
- Tools
- Meetings
Read 5 tweets
Oren John Profile picture
Dec 3, 2022
Luxury brands take in an average of 200% more operating profits than their mid-market counterparts.

And many are proving more recession resilient.

Here's my playbook for launching a new luxury brand: 🧵
If you want to charge a premium, these are the categories:

Performance - Emphasis is on quality first and foremost

Designer - Aesthetics and function differentiate if from the standard

Luxury - Quality and aesthetics with high desirability + consistent performance over time
At a macro level, luxury comes down to a few key concepts

- a relentless obsession with quality in all things both product and marketing that a brand does
- resale, useage or signaling drivers that make products more like investments
- consistent execution over a long period
Read 21 tweets
Oren John Profile picture
Nov 30, 2022
How to build your brand in public:

This is the full roadmap, bookmark it and start moving 👇🏼
It all starts with audience.

Whether you have one or not, the roadmap is the same.

Organic social media is an absolute gift right now, shortform video content on TikTok and written content on twitter.
So how do you start?

CURATE YOUR NICHE

Pick your product niche and post about it. Pick 2 or more of the below and post 1 video per day + 2-3 tweets.

- Reviews
- Opinions
- News
- Ideas
- Comparisons
- Interviews
Read 19 tweets

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