Thread by @matt_gray_

I used to be depressed, broke, and anxious.

At 18, I was kicked out of my home, was $30k in debt, and didn’t know what to do with my life.

Now, I only work 4 hours per day, travel the world, and make $1.1 million every month.

Here’s the one realization that turned my life around:

At 22, I was working 15-hour days running a coding bootcamp. I thought I had it figured out as an entrepreneur.

I believed in the hustle, the grind, the "no days off" mantra.

No control. No freedom. Just endless working.

But I had it all wrong.

I was burning the candle at both ends.

On the outside, I looked like a success. On the inside, I was crumbling.

I knew there had to be a better way…

It all changed with one realization: A personal brand gives you infinite leverage.

I thought about it…

With enough consistency, grit, and systems, I could create a business that runs on autopilot.

So that’s what I did.

I built a personal media company around myself.

Every post, tweet, and video was a broadcast of my brand.

I built a personal brand that resonated deeply with my audience, creating trust and authority.

Fast forward to today, I:

• Travel the world
• Work 4 hours a day
• Make $13.8M a year
• Have total control over my time

This is what true freedom is.

My journey here wasn't a smooth ride though.

It was a rollercoaster of setbacks and breakthroughs. There were moments I wanted to quit. To give up on the entrepreneur's dream.

But something kept me going. A fire in my belly. A mission that wouldn't let me rest.

That mission? To help 100 million founders achieve their dreams.

It became my obsession. My reason for pushing through the tough times.

And from that obsession, Founder OS was born.

Founder OS isn't just another course or program.

It's the distillation of everything I've learned. Every hard-won lesson.

Every late night. Every failed experiment. Every eureka moment.

All compressed into a system that turns founders into forces of nature.

At the heart of Founder OS is the Organic Content Funnel.

It's the engine that drove my success. And now, it can drive yours.

Imagine a system so powerful, it turns your expertise into a 24/7 lead generation machine.

No paid ads. No cold outreach. Just you, being authentically you.

Here's the high level:

1. Rented Audience: Captivate attention on social media
2. Owned Audience: Nurture them through your email list
3. Monetized Audience: Transform them into eager buyers

Each piece of content you create moves people through this funnel.

And to optimize this funnel, you need the Organic Triad:

• Beautiful content that stops the scroll
• Systemized processes that save you time
• Hyper-profitable strategies that pad your bank account

Master this trifecta, and you'll build a brand that prints money while you sleep.

We've designed Founder OS to meet you wherever you are on your journey:

• OS: The foundational system for emerging entrepreneurs
• OS+: Advanced strategies for seasoned founders
• OS100: VIP access and mentorship for those ready to dominate

It's not about where you start. It's about where you're going.

But Founder OS isn't just about making money.

It's about freedom. Control. Living life on your terms.

It's about mastering the 4 Ws:

• What you work on
• Who you work with
• Where you work
• When you work

This isn't just a business. It's a lifestyle revolution.

Imagine waking up excited every single day.

Working on projects that light you up. Surrounded by A-players who share your vision.

From a beach in the Maldives or in the middle of nowhere in Mexico.

This isn't a pipe dream. It's my daily reality. And it can be yours too.

Through blood, sweat, and more than a few tears, we've built something extraordinary:

• An audience of 2M+ engaged founders
• A community of 1000+ relentless entrepreneurs
• A system that turns expertise into empires

All powered by proven systems that drive real, tangible results.

Don't just take my word for it. Listen to Zach Murray, one of our members:

“I’ve grown my revenue by 3.5x in the last 60 days.”

​​And he’s not the only one…

Look at Rob Hoffman.

Who closed 100k in new contracts since joining Founder OS:

Speaking of successes: My own journey has been a series of quantum leaps.

• From drowning in debt to multiple 8-figure businesses.
• From 80-hour weeks to 4-hour workdays.
• From struggling entrepreneur to mentor and guide.

Each leap powered by the very systems I now teach.

These systems didn't just change my business. They transformed my life.

• They simplified my content creation.
• Automated my lead generation.
• Turned my expertise into a thriving empire.

Now, I'm not just successful. I'm fulfilled. And I want the same for you.

This is your invitation.

To join a movement of founders who refuse to settle. Who demand more from their businesses and their lives.

This is Founder OS. And we're just getting started.

Are you ready to turn your expertise into a thriving online business? To build a brand that generates leads and sales on autopilot? To say goodbye to the hustle and hello to true freedom?

Then Founder OS is calling your name.

Apply now:

Let's build your Automated Empire together. Control your destiny. Create your dream lifestyle. The future is yours to shape.

Are you ready to make your quantum leap?founderos.com/training

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