Pekka Kallioniemi Profile picture
Aug 28, 2024 28 tweets 21 min read Read on X
In today’s #vatniksoup, I’ll introduce further details about South African-American businessman and social media figure, Elon Musk (@elonmusk). He’s best-known for running companies like Tesla, SpaceX & Twitter/X, and for using the latter for political campaigning.

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In this soup, I will focus on how his social media platform Twitter/X has become a cesspool filled with racism, propaganda & conspiracy theories. Elon himself, living fully in denial, has stated that “X has the truth” & that X is actually “the only place to find the truth”.

2/25


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Elon has claimed that X’s community-driven content moderation program, Community Notes, corrects disinformation spread on X. This couldn’t be further from the truth, as most made-up stories are never Community Noted. And if they do, the notes are hardly ever seen by anyone.

3/25
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Since Elon fired 80% of engineers who worked on X’s trust and safety, the moderation system on X has been in shambles. Allegedly, the decisions are AI-based and focus on volume - the more reports, the bigger the impact. Also, the bigger the account, the more difficult…

4/25
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…it is to suspend, even in case of clear Terms of Service violations. One contributor said that the Notes system is “probably making the disinformation worse.” As of today, the company doesn’t have any full-time staff singularly dedicated to hateful conduct issues globally.
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I have previously written about Elon being a massive social media megaphone, that can sway people’s opinions on basically anything. While garnering this following, he has also stumbled deeper and deeper into the rabbit hole of conspiracy theories and extreme ideologies.

6/25

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His recent pet peeve was the newly elected government in the UK, led by Keir Starmer. According to Elon, UK was a strong opponent of free speech, comparing their laws to those of Soviet Union. But Keir Starmer was a perfect target for Elon’s silly antics also for…

7/25

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…another reason: his left-wing politics. In Aug 2024, violent riots erupted all around the UK after a Cardiff resident killed three and injured 10 in a stabbing in Southport, UK. Soon after this, large social media accounts, including Andrew Tate, Tommy Robinson,…

8/25

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…and Nigel Farage started spreading disinformation that the attacker was an immigrant who had arrived to UK by boat in 2023. Elon quickly poured gas on the fire by criticizing the UK government for “suppressing free speech” after they arrested people provoking the riots.

9/25

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As was mentioned before, most moderation resolutions on X are probably made by its AI, Grok. As any AI model is as good as its training data,Elon has harnessed all user data on X to train the model. This data is collected automatically, which is of course illegal in the EU.
10/25

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Even though claiming otherwise, Elon yearns to be liked. After his Superbowl tweet did worse than Joe Biden’s, he pulled 80 engineers from their daily work and made them change the algorithm so that his tweets would be boosted massively and shown to basically everyone.

11/25



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Musk claims to be a “free speech absolutist”, which is a massive overstatement. According to El Pais, Elon has approved 83% censorship requests made by countries like India and Turkey. Elon claimed that “we can’t go beyond the laws of a country”, even though he had no…

12/25
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…problems in threatening to shut down operations in Brazil after the country’s Supreme Court Judge Alexandre de Moraes ordered X to block certain accounts associated with right-wing former President Jair Bolsonaro who lost the elections in 2022. For some reason,…

13/25
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…Elon hasn’t been very vocal about Saudi Arabia condemning a retired Saudi teacher to death over tweets. He also had no problem in selling X user data to a company called Dataminr, thus profiting from the sale of user data for government surveillance purposes.

14/25

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For a strong supporter of free speech, Elon sure likes to sue people. According to @Jim_Edwards, Musk has filed at least 23 lawsuits in federal courts since Jul 2023. One of the judges even stated that his litigation was more about “revenge than justice”.

15/25
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One of the biggest sources of disinformation on X is Elon himself. As of today, he’s the #54 most Community Noted account, and him sharing a fake newspaper headline posted by the co-leader of far-right party, Britain First, is just one example of bullshit he has promoted.

16/25


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Throughout the years, Elon’s political stance has taken a HARD right turn. Today, he’s preaching the dangers of “woke mind virus” and supporting Donald Trump’s candidacy in the 2024 US elections, allegedly even donating him a large sum of money through his America PAC.

17/25


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But don’t take my word for it, let’s ask Grok! According to Grok, X has suspended a number of LGTBQ+ accounts, journalists like Steven Monacelli (for stating the real name of far-right cartoonist Stonetoss), Kamala Harris support account and Tesla critic Aaron Greenspan.

18/25


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X has also announced partnerships with right-wing influencers Tucker Carlson and Tulsi Gabbard, both rooting for Trump in the 2024 US elections. X also announced partnership with Don Lemon, but this deal was quickly cancelled after Lemon challenged Elon during an interview.
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Previously, Musk has accused Twitter of political bias, but now he’s doing this exact same thing with X. His endorsement of Trump has boosted this bias to overdrive, and today it’s difficult to tell him apart from the other ridiculous MAGA Republican propagandists.

20/25

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The most blatant propaganda product from him was the “conversation” on X with Donald Trump. Riddled with technical problems, this political ad was basically Trump praising himself and Elon nodding along, while asking the most lowball questions imaginable.

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Elon also supports the basic MAGA issues like gun rights and religion in his own, strange way. In order to “own the libs”, he changed the water gun emoji back to an actual gun, and criticized the Olympics opening ceremony for being “extremely disrespectful to Christians”.

22/25

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During the early days of the full-scale Russo-Ukrainian War, Elon seemed to be strongly supporting the Ukrainian effort. But slowly, he seems to have started agreeing with his old friends and Trump supporters like David Sacks and The Heritage Foundation boys.

23/25


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Musk has gone a long way from the guy promoting Tesla’s “LGBTQ equality score” on Twitter to being a hardcore right-winger supporting most authoritarian regimes around the world and calling the US Democrats politics “communism” (and somehow claiming to be “the resistance”).
24/25


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For many, Musk pledging to donate 45 million USD per month to Trump’s presidential campaign (and later backtracking) was big news. To me, the more worrying thing is that Elon has adjusted a massive social media platform to benefit Trump and his supporters.

25/25


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My book titled “Vatnik Soup - The Ultimate Guide to Russian Disinformation” will be published on 20 Sep 2024, you can now pre-order it from here (comes with extra goodies!):
kleart.dk/webshop/p/vatn…
The first Elon Musk #vatniksoup can be found here:

And the second part, which focuses more on the Russo-Ukrainian War, can be found here:

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More from @P_Kallioniemi

Sep 11
In today’s Vatnik Soup, I’ll cover the agenda-setting and flood of disinformation that spread on X and other platforms right after Charlie Kirk’s assassination. It’s far from the first or last time a tragedy has been weaponized for political purposes.

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Every major political event, especially those involving violence, attracts massive attention. In the immediate aftermath, reliable information is scarce, making it highly vulnerable to both coordinated and improvised disinformation campaigns.

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As I’ve mentioned in my previous soups and lectures, in disinformation campaigns, being first with a narrative is crucial, as people often remember the first version best — psychology studies show it sets the mental schema, and later updates rarely overwrite it.

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Read 19 tweets
Sep 8
In today’s Vatnik Soup, I’ll introduce American social media personality David Freeman, AKA Gunther Eagleman™ (@GuntherEagleman). He’s best known for spreading political disinformation on X and shamelessly sucking up to Trump, Putin, and other authoritarian leaders.

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David is a textbook example of someone profiting from MAGA grievance politics. He uses extreme, provocative language to farm engagement on X and never hesitates to flatter anyone who might give him more exposure — or money.

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But David wasn’t always like this. At some point, in his mid-40s, he even tried a real job: he trained to become a cop. He spent three years with the Metro Transit PD, but after that he either got fired or quit, and never looked back.

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Read 24 tweets
Sep 5
In today’s Vatnik Soup, I’ll introduce a Russian-Estonian businessman, Oleg Ossinovski. He is best-known for his deep ties to Russian rail and energy networks, shady cross-border dealings, and for channeling his wealth into Estonian politics.

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Oleg made his fortune via Spacecom Trans & Skinest Rail, both deeply tied to Russia’s rail system. Most of this is through Globaltrans Investments PLC, a Cyprus-based firm with 62% held via Spacecom and tens of millions in yearly profits.

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Ossinovski’s Russian-linked ventures made him Estonia’s richest man in 2014, with an estimated fortune of ~€300M. His business empire stretched across railways, oil via Alexela shares, and Russian bitumen imports from Help-Oil, a supplier to the Defense Ministry.

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Read 15 tweets
Sep 2
In today’s Vatnik Soup, I’ll introduce a Swiss/French writer, Alain Bonnet, aka Alain Soral (@officielsoral). He’s best known for his rabid antisemitism and for his pathetic support for all the worst authoritarian regimes from Russia to North Korea.

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Alain’s childhood was problematic, as his father has been characterized as a “narcissistic pervert” who beat his children and did jail time for fraud. Alain himself has said he was “programmed to be a monster.” Born Alain Bonnet, he took the stage name of his sister,…

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… actress Agnès Soral. She wasn’t too happy about this, commenting “How would you like to be called Agnès Hitler?”. Like many grifters, he became a pick-up/seduction artist writer, à la late Gonzalo Lira, writing books and even making a B-movie, “Confessions d’un dragueur”.
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Read 23 tweets
Aug 18
In today’s Vatnik Soup, I’ll explain the Alaska Fiasco and how it marks the peak of Trump’s two-year betrayal of Ukraine. What was sold as “peace talks” turned into a spectacle of weakness, humiliation, empty promises, and photo-ops that handed Putin exactly what he wanted.

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Let’s start with the obvious: Trump desperately wants the gold medal of the Nobel Peace Prize, mainly because Obama got one. That’s why he’s now LARPing as a “peace maker” in every conflict: Israel-Gaza, Azerbaijan-Armenia, India-Pakistan, and of course Ukraine-Russia.

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Another theory is that Putin holds kompromat — compromising material such as videos or documents — that would put Trump in an extremely bad light. Some have suggested it could be tied to the Epstein files or Russia’s interference in the 2016 US presidential election.

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Read 25 tweets
Aug 11
In today’s Vatnik Soup, I’ll talk about engagement farming: a cynical social media tactic to rack up likes, shares, and comments. From rage farming to AI-powered outrage factories, engagement farming is reshaping online discourse and turning division into profit.

1/23 Photo by JULIE OLIVER /Postmedia
Engagement farming is a social media tactic aimed at getting maximum likes, shares, and comments, with truth being optional. It thrives on provocative texts, images, or videos designed to spark strong reactions, boost reach, and turn online outrage into clicks and cash.

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One subset of engagement farming is rage farming: a tactic built to provoke strong negative emotions through outrageous or inflammatory claims. By triggering anger or moral outrage, these posts often generate 100s or even 1,000s of heated comments, amplifying their reach.

3/23 Image
Read 24 tweets

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