Thread by @MrArenge

NEW: Last night, the Harris campaign launched 25 new digital ads all running on various platforms (Meta, Google + Snapchat). These latest ads are vertical videos.

This 🧵 will go through all of the new ads.

The first one uses Donald Trump's own words from a recent rally

A bunch of the ads features this TikTok style with a person talking directly to camera over footage in the background.

You might notice something really similar between this ad and the next few.

This ad is the exact same ad as the previous one in the thread (same script, same footage), just a different person fronting the video.

I still need to dig into the data a little further to see if they're running these ads or targeting these ads in different ways.

Here's another one - same script, same footage - just a different person fronting the ad.

They've launched a few new ads where they've put these animations on the screen (maybe it's to benefit those of us living in swing states that are currently inundated with ads!)

Same ad as above, but this one uses rings

A bunch of these ads focus on her recent economic policies to cut back on price gouging, particularly at the grocery store.

These also feature this direct to camera TikTok style. Biden campaign had utilized it a few times, but this is the first of this style of ads for Harris.

Here's another one focused on her economic agenda.

This one is also focused on economic issues.

All of these ads are being run in swing states and are generally being targeted at very specific communities

The campaign is also leaning into her policy to stop food gouging and has cut a number of ads about the topic.

I assume this policy and ads are designed to counteract the economic hurt still felt by many voters and try to shift blame to corporations for these challenges

Here's another one highlighting her policy to stop price gouging.

The Harris campaign also released a bunch of ads where they put the headline from an article on the screen documenting the sources. Here's the first of that group of ads.

Similar type of ad but it's quotes a CNBC article highlighting a Harris plan.

This one does something similar, flashing headlines on the screen without any voice over narration.

The campaign actually launched a bunch without audio narration. Here's another.

Remember that these are designed to pop up in people's Threads or Shorts feeds on YouTube, Instagram, Snapchat - so the lack of narration probably works better at times in those feeds.

Here another without narration, that tries to draw the distinction between Trump's opulent background and Harris' middle class upbringing.

They've also released this new ad with a supporter talking to camera about the choice between a felon and a prosecutor.

This one goes directly at Donald Trump and tries to make the argument that he's not fighting for you and your family.

It's also one of the only new ads that includes audio from Tim Walz

This is a short ad arguing that Harris will defend our families.

Some of these new digital videos launched last night are just cut downs of ads they launched the day before, so they fit in the vertical style.

Here's one of them.

Here's another ad where they converted a 16:9 aspect ratio video into a 9:16, so that it plays well on a vertically oriented screen, like your phone.

This should be one of the last new digital ads. Also focused on economic issues.

These ads were geotargeted at very specific communities in swing states &will eventually added to the dashboard I've created keeping track of all of the Harris campaign's targeting efforts. See if the campaign is targeting you:

aarenge.shinyapps.io/biden_google_s…

https://x.com/MrArenge/status/1825246394174619697