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Andrew Arenge Profile picture
Andrew Arenge
@MrArenge
Director of Ops @PennPORES @Penn_FoxLeads | @NBCNews Elections Unit | Usually analyzing digital political ad data
Oct 5, 2024 • 18 tweets • 6 min read
The Harris campaign launched a bunch of new digital ads over the last few days.

Here's a🧵of the one's I caught.

They launched two different version of this "Why We Fight" ad - see if you can notice the differences. Here's the second "Why We Fight" ad
Sep 7, 2024 • 8 tweets • 2 min read
NEW: The Harris campaign just started running geotargeted ads about healthcare targeted at college students in specific communities in key swing. Here's the ad currently targeting folks 18-24 years old on YouTube & Snapchat.

🧵of the colleges & universities they're targeting [Arizona]
University of Arizona
Northern Arizona University
Mesa Community College
Arizona State (Tempe Campus)

[Georgia]
Augusta University
Albany State University
Atlanta-Metropolitan State College
Clark Atlanta University
Emory
Fort Valley State University
Aug 31, 2024 • 23 tweets • 8 min read
NEW: Last night, the Harris campaign launched 25 new digital ads all running on various platforms (Meta, Google + Snapchat). These latest ads are vertical videos.

This 🧵 will go through all of the new ads.

The first one uses Donald Trump's own words from a recent rally A bunch of the ads features this TikTok style with a person talking directly to camera over footage in the background.

You might notice something really similar between this ad and the next few.
Aug 30, 2024 • 8 tweets • 3 min read
NEW: Harris campaign is in the process of launching a whole bunch of new geotargeted digital ads. They're all running in very specific zip codes in swing states.

This 🧵will go through the latest digital ads from the campaign.

First one is called Opportunity. Here's a new digital ad going after Trump for Project 2025.
Aug 18, 2024 • 16 tweets • 13 min read
Been working on tracking the paid digital geotargeting efforts of the presidential campaigns for a while.

Here's a 🧵 with latest update

Highly recommend digging into it all yourself with these dashboards:

TRUMP: aarenge.shinyapps.io/trump_google_s…

HARRIS/BIDEN: aarenge.shinyapps.io/biden_google_s… Image
Image Trump dashboard includes geotargeting by campaign + MAGA, Inc. SuperPAC on Google (haven't geotargeted ads on Snapchat yet, still working thru Meta targeting).

Spent $4.4M on these ads so far. Most touch on issues of immigration, the economy or crime.

aarenge.shinyapps.io/trump_google_s…Image