I'm 34.
I've been writing email subject lines for 10 years.
I still run tests religiously.
Here are 10 things I learned this month
I've been writing email subject lines for 10 years.
I still run tests religiously.
Here are 10 things I learned this month
1/
"Read this" classic opener.
Almost always works
"Read this" classic opener.
Almost always works
2/
"Famous Author" got em
"Famous Author" got em
3/
"is this a lie" << DIDN'T work! 🤯
"is this a lie" << DIDN'T work! 🤯
4/
Short and sweet
Short and sweet
5/
The "writer" identifier didn't grab as many as I thought
The "writer" identifier didn't grab as many as I thought
6/
no caps grabbed eyes
no caps grabbed eyes
7/
"Nobody cares" was a winner.
This line beat it
(Why I keep testing)
"Nobody cares" was a winner.
This line beat it
(Why I keep testing)
8/
"read this" at the end DIDN'T work!
"read this" at the end DIDN'T work!
9/
I figured "ChatGPT" would get more clicks than "AI"
Wrong.
I figured "ChatGPT" would get more clicks than "AI"
Wrong.
10/
The warning beats the scandal
The warning beats the scandal
11/
Join the now 13,200+ subscribers who subscribe to my newsletter.
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toddbrison.com
Join the now 13,200+ subscribers who subscribe to my newsletter.
Get smarter on writing, marketing, and AI.
toddbrison.com
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