Christian Profile picture
Sep 10 16 tweets 5 min read Read on X
I cracked the code on TikTok

77 million views over the past 12 months, with nothing but an iPhone

I follow the EXACT same blueprint for every video I make…

Here’s how you can copy it and go viral on command: Image
Every single one of my videos is mass-market, and falls into one of these 4 buckets:

- Life advice
- Controversial takes
- Observation about society
- Travel & city-specific content

I've had 19 videos get over 1 million views, and all 19 fall into one of these categories.

Let's dive into each of them:
Life advice

If you're on Twitter, you need to recognize that you're probably ahead of 90% of the population in terms of mindset, skillset, and career advancement...

Use this to your advantage

This video got 1 million views talking about something a lot of us have done, moving into an expensive place:
Controversial takes

I made a video talking about labor arbitrage, paying overseas VAs $4/hr to format spreadsheets and handle data entry for our businesses

This is standard for anyone in online business, but it got 500k views because i had 1000s of normies triggered in the comments LOL
Observations about society

Talking about society as a whole is probably the easiest way to go viral, because everyone in the world can relate to it

This video about social awareness got 6 million views:
Travel content

Running an online biz gives you the freedom to travel the world and see dope places

Most people our age are chained to a corporate job and can travel MAYBE twice a year

If you're constantly going to new cities / seeing new venues, post about it

A video I made about a bar in SoCal went viral AS I WAS SITTING THERE and I started getting recognized by staff and other people at the bar
All of these frameworks are great, but you aren't going viral if you don't have sauce

You have 1-2 seconds to hook someone in...

Every single second of your video counts, with the HOOK being most important

You'll notice in all of my videos, I speak in absolutes and have confidence in my delivery

"The COOLEST bar in California"

"The BIGGEST sign of intelligence"

"Most UNDERRATED vacation spot"
My hooks do two things:

- Immediately piques the viewers' interest to continue watching

- Sparks an emotional reaction that gets them to comment positively or negatively

Both of these things massively boost retention and help my videos hit the algo
After the hook, I go RIGHT into storytelling and giving examples

There is zero break between the hook and the story.

Like I said, every single second of the video matters...

I don't say "here's what I mean by that" "here's who I am"

No.

Hook, IMMEDIATELY roll into storytelling.

No cuts, one take
Even if you have the SAUCE and are a good storyteller, you still aren't going viral if your video doesn't appeal to mass market

Your top 3 email deliverability tips video isn't going to get you a million views

Your 3 agency tips isn't going to get you more than 255 views
"But Christian I'm not gonna generate any leads for my agency if I just make mass market videos!"

False

This video is extremely mass-market and broad...

But fast forward to the end, and there's a CTA to DM me for more information on Internet Money

The video got 400k views and I probably had 50 inbound DM leads from this video
If you hook people in with a broad topic, go viral, AND transition the video into a CTA to collect leads, you'll have an organic money printer

Not to mention, all press is good press

If people consume videos nonstop from you, they'll trust you and want to learn more about what you do
Best of all?

Viral videos are the BEST ad creatives

You already have proof of concept that people want to watch the video, now put a bit of ad spend behind it

Plus, if you're good at recording organic videos you'll naturally be good at filming and scripting ads
Hope this helped!

If you want help with organic content + ad creatives to generate leads, I'll teach you how inside Client Ascension

Book a call here --> clientascension.com
Scale your business with cold email and content -> clientAscension.com
We grew ListKit to 100k MRR in 90 days by sending 10k cold emails per day

Download the free case study explaining how we did it 👇
clientascension.com/optin170577739…

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More from @cbwritescopy

Jul 30
If you send cold emails and aren't scared to get on camera, you can sign 5 new clients/month

All you need is a strong offer, a free Loom account, and a good video pitch

If I NEEDED to sign a client tomorrow, this is the cold email strategy I'd use

📽️ THREAD
I used a Loom video cold email strategy to scale my agency to $100k/mo in 2022

Best part?

All it takes is a slight tweak in your cold email CTA to copy this strategy

Here's the 3 step process you can follow to use Loom video pitches in your cold emails:
1. Pitching the video in your CTA

Unless you have 8 hours a day to dedicate to this strategy, recording a personalized Loom for every prospect in your leads list isnt realistic...

Instead, ASK for permission the send the video.

"Mind if I share a video explaining further?"
Read 13 tweets
Mar 12
“Cold email doesn’t work for SEO”

FALSE

Cold email still works incredibly well for SEO if you find a winning offer angle

Here are 15 different SEO angles to test with your cold email campaigns, using HVAC as an example audience 👇
Angles 1-5: Direct ROI angles

1. “We can help you generate $40k in A/C unit install sales over the next 3 months”

2. “We can help you land 5 commercial A/C installation jobs in the next 90 days”

3. We can boost your A/C install sales by 20% in the next 30 days”
4. “We can add 20 A/C install estimates to your pipeline in the next 30 days, all without spending a penny on paid ads”

5. We can help you get 10 inbound phone inquiries a week from your website, without spending money on billboards or TV ads”
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If you send cold emails and aren't scared to do free work, you can add 10k/mo to your business EASY

All you need is a strong offer, a good lead magnet, and cold emails that sell the lead magnet

If I NEEDED to sign a client tomorrow, this is how I'd do it, step by step

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The best cold email strategy of all time is pitching a free lead magnet.

Best part?

All it takes is a slight tweak in your cold email CTA to sell the lead magnet instead of a call

Here's the 3 step process you can follow to use lead magnets in your cold emails:
1. Pitching the 🧲 in your CTA

Unless you have 8 hours a day to dedicate to this strategy, making a personalized lead magnet for every prospect isnt realistic...

Instead, ASK for permission the send it over "Mind if I share a sample email for you to take a look at?"
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ANY B2B business can scale to 100k/month using cold email, even in saturated markets

All you need is a compelling offer that stands out from your competition

Here's how you can turn any offer into a no-brainer

✍️ THREAD
When you’re sending cold emails, your offer falls into one of 3 “Levels”

> No-brainer
> Saturated
> Commoditized

Your cold email strategy revolves ENTIRELY around which level your offer falls into.

Here's how to create a cold email strategy based on your offer level:
Some offers just WORK with cold email.

Offers like B2B lead gen, sales agencies, influencer marketing, TikTok, etc...

Even if your strategy isn’t great you’ll still get results pitching these offers.
Read 20 tweets
Dec 27, 2023
2 years ago, I discovered the most effective cold email strategy of all time

I read a blog explaining how a yacht broker sold yachts with a simple question...

"Are you looking to buy a yacht?"

This led to the infamous one sentence cold email strategy

Here's how to steal it👇
When I first got started with cold email, I was overcomplicating everything...

My scripts were WAY too long, focused too much on myself instead of the prospect, thinking I needed to write an essay to get a response.

This couldn't have been MORE wrong.
When I came across this blog, it completely shifted my perspective.

At first I thought...

NO WAY this will work, there's no info about the service or who this guy even is.

Then I realized... I know EXACTLY why this works.
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2 years ago, I had a breakthrough with cold email that changed everything for me

I realized every successful cold email EVER follows the same 5 Copywriting Principles

You'll write better cold emails overnight if you follow these principles

Let's break them down:
1. The "2:1" rule

By default, everyone wants to talk about themselves.

"I have 10 years experience"

"I would love to talk"

This is the complete WRONG approach to writing cold emails.

You want to speak to the prospect 2x more than you speak about yourself.
The 2:1 rule is a great way to check yourself on this.

There should be 2 "you" for every "I" in your cold email copy.

"You can boost your email sales by 55% using our Copy Framework" ✅

"I can boost your sales by 55% using my Copy Framework" ❌
Read 17 tweets

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