If you send cold emails and aren't scared to get on camera, you can sign 5 new clients/month

All you need is a strong offer, a free Loom account, and a good video pitch

If I NEEDED to sign a client tomorrow, this is the cold email strategy I'd use

📽️ THREAD I've used a Loom video cold email strategy to generate 633 positive replies from a SINGLE campaign

Best part?

All it takes is a slight tweak in your cold email CTA to copy this strategy

Here's the 3 step process you can follow to use Loom video pitches in your cold emails:

I cracked the code on TikTok

80 million views over the past 12 months, with nothing but an iPhone

I follow the EXACT same blueprint for every video I make…

Here’s how you can copy it and go viral on command, EVEN IF TikTok is banned: Every single one of my videos is mass-market, and falls into one of these 4 buckets:

- Life advice
- Controversial takes
- Observation about society
- Travel & city-specific content

I've had 19 videos get over 1 million views, and all 19 fall into one of these categories.

Let's dive into each of them:

I cracked the code on TikTok

77 million views over the past 12 months, with nothing but an iPhone

I follow the EXACT same blueprint for every video I make…

Here’s how you can copy it and go viral on command: Every single one of my videos is mass-market, and falls into one of these 4 buckets:

- Life advice
- Controversial takes
- Observation about society
- Travel & city-specific content

I've had 19 videos get over 1 million views, and all 19 fall into one of these categories.

Let's dive into each of them:

If you send cold emails and aren't scared to get on camera, you can sign 5 new clients/month

All you need is a strong offer, a free Loom account, and a good video pitch

If I NEEDED to sign a client tomorrow, this is the cold email strategy I'd use

📽️ THREAD I used a Loom video cold email strategy to scale my agency to $100k/mo in 2022

Best part?

All it takes is a slight tweak in your cold email CTA to copy this strategy

Here's the 3 step process you can follow to use Loom video pitches in your cold emails:

“Cold email doesn’t work for SEO”

FALSE

Cold email still works incredibly well for SEO if you find a winning offer angle

Here are 15 different SEO angles to test with your cold email campaigns, using HVAC as an example audience 👇 Angles 1-5: Direct ROI angles

1. “We can help you generate $40k in A/C unit install sales over the next 3 months”

2. “We can help you land 5 commercial A/C installation jobs in the next 90 days”

3. We can boost your A/C install sales by 20% in the next 30 days”

If you send cold emails and aren't scared to do free work, you can add 10k/mo to your business EASY

All you need is a strong offer, a good lead magnet, and cold emails that sell the lead magnet

If I NEEDED to sign a client tomorrow, this is how I'd do it, step by step

🧲THREAD The best cold email strategy of all time is pitching a free lead magnet.

Best part?

All it takes is a slight tweak in your cold email CTA to sell the lead magnet instead of a call

Here's the 3 step process you can follow to use lead magnets in your cold emails:

ANY B2B business can scale to 100k/month using cold email, even in saturated markets

All you need is a compelling offer that stands out from your competition

Here's how you can turn any offer into a no-brainer

✍️ THREAD When you’re sending cold emails, your offer falls into one of 3 “Levels”

> No-brainer
> Saturated
> Commoditized

Your cold email strategy revolves ENTIRELY around which level your offer falls into.

Here's how to create a cold email strategy based on your offer level:

2 years ago, I discovered the most effective cold email strategy of all time

I read a blog explaining how a yacht broker sold yachts with a simple question...

"Are you looking to buy a yacht?"

This led to the infamous one sentence cold email strategy

Here's how to steal it👇 When I first got started with cold email, I was overcomplicating everything...

My scripts were WAY too long, focused too much on myself instead of the prospect, thinking I needed to write an essay to get a response.

This couldn't have been MORE wrong.

2 years ago, I had a breakthrough with cold email that changed everything for me

I realized every successful cold email EVER follows the same 5 Copywriting Principles

You'll write better cold emails overnight if you follow these principles

Let's break them down: 1. The "2:1" rule

By default, everyone wants to talk about themselves.

"I have 10 years experience"

"I would love to talk"

This is the complete WRONG approach to writing cold emails.

You want to speak to the prospect 2x more than you speak about yourself.

ChatGPT is going to revolutionize cold email in 2024.

Here's how to use ChatGPT to discover your prospects' pain points & desires...

And use the EXACT syntax in your cold email copy: The process I'm about to run you through is NOT an "easy way out" for writing cold email scripts.

It's just going to help you do better market research...

And write 10x better cold email scripts as a result.

Let's dive in:

24 cold email tips that will help you print sales calls in 2024:

1. Always focus your messaging on THEM rather than YOU. People only care about what you can do for them.

2. Use a simple subject line. "quick question" has been my bread and butter for years. 3. Switch up your call-to-actions. Pitch a Loom video or a free resource in your CTA... watch your replies skyrocket!

4. Keep your emails short. We've had tons of success with "one sentence" cold emails.

If you send cold emails and aren't scared to do free work, you can go from 0 to 10k EASY

All you need is a strong offer, a strong lead magnet, and a cold email that sells the lead magnet

If I NEEDED to sign a client tomorrow, this is the cold email strategy I'd use

🧲THREAD I've used free lead magnets to sign 100+ clients in 2023

Best part?

All it takes is a slight tweak in your cold email CTA to sell the lead magnet

Here's the 3 step process you can follow to use lead magnets in your cold emails:

If you can write at a 5th grade level and aren't scared to get on camera, you can hit 10k/mo with an agency EASY

All you need is a good offer, a free Loom account, and a good video pitch

If I NEEDED to sign a client tomorrow, this is the cold email strategy I'd use

📽️ THREAD I used a Loom video cold email strategy to scale my agency to $100k/mo in 2022

Best part?

All it takes is a slight tweak in your cold email CTA to copy this strategy

Here's the 3 step process you can follow to use Loom video pitches in your cold emails:

I've booked 1,500+ sales calls using a "Loom Video" cold email outreach strategy 📽️

Here's how to craft your own Loom video strategy in 3 steps: 1. Pitching the video in your CTA

Unless you have 8 hours a day to dedicate to this strategy,

Recording a personalized Loom for every prospect in your leads list isnt realistic...

Instead, ASK for permission the send the video.

"Mind if I share a video explaining further?"

Start a cold email campaign from scratch and start booking calls following these 8 videos:

(WAY more valuable than a $997 course)

1. How to create a no-brainer offer 2. How to build a list of contacts in your ICP using ListKit:

These 3 videos will help you book more sales calls than a $1499 cold email program

Video 1:

> Initial cold email script
> Overcoming the "I'm very busy" objection
> How to manually schedule a call with the prospect Video 2:

> Being a human in conversation
> Overcoming the "we have this handled" objection
> Penciling in the call before getting time confirmation

I've booked 200+ sales calls this year from cold email on AUTOPILOT

Once a prospect responds to my email, I enroll them into an automated subsequence to book the call 🤖

Here's how to set up a subsequence in less than 5 minutes

🧵THREAD 🧵 There's no worse feeling than a prospect responding to your cold email... "Yes I'd love to get on a call!"

Then...

Crickets.

Typically, this means you'll have to send manual 10 follow-ups to them just to get the call booked.

Tons of work that can be delegated for $5/hr.

These 3 videos will book you more calls than a $497 cold email course

Video 1:

> The initial cold email script
> Booking a call after 4 follow-ups
> Handling the "what's the cost?" objection Video 2:

> One sentence cold email script
> Booking a call after 6 follow-ups
> Handling the "talk to my partner" objection

Look at this picture.

Now, without looking back, tell me what color her boots were.

Not a chance, right?

That's because your attention was immediately drawn to one place.

Here's why your offer needs to have the same effect 👇 Look, I'm no better man (or woman) than you...

I couldn't tell ya what color her boots were in a million years if it was my first time seeing that picture.

But, this isn't a lesson on moral decency or eyesight level...

It's a thread on offers.

2 years ago, I came across a cold email blog that changed everything for me

It described how a yacht broker sold yachts by emailing millionaires...

"Are you looking to buy a yacht?"

That blog led to the infamous "one sentence cold email" strategy

Here's how you can copy it👇 twitter.com/i/web/status/1… When I first got started with cold email, I was overcomplicating everything...

Going against all of the rules I follow today.

My scripts were WAY too long, focused too much on myself instead of the prospect, thought I needed to write an essay to get a response.

AI has made it easier than ever to write elite cold email copy.

Here's how to use ChatGPT to rewrite your cold emails using the EXACT language that speaks to prospects' pain points...

Like Bill, the owner of a Chicago-based pest control company: twitter.com/i/web/status/1… From my experience, ChatGPT can't write better cold emails from scratch than a human can.

They're too long, vague, don't convey a clear benefit...

To my standards, I'd rather write my emails by hand.

What ChatGPT CAN do, however, is rewrite cold emails on a VERY high level.