Some misinformation in today's US presidential debate about who bears the cost of tariffs. So let's talk about how tariffs affect what you pay for a suit. 🧵
Note, the following model is very stylized since I can't capture all the nuance in a Twitter thread. But the info was given to me by the Senior VP of a major US suit factory, who also happens to serve as the president of a trade organization for clothing designers and executives.
There are three ways to make a suit: fully fused, half canvassed, and fully canvassed (in ascending order of quality). Let's assuming for this model that the suit is designed in the United States and manufactured in China, then imported into the US for sale.
So, how much does it cost to make a fully fused suit in China? We can estimate the costs to be:
— Labor: $10
— Fabric: $105
— Trims: $30
This is what it costs the factory ($145). The factory needs to make a profit, and in this industry, they typically operate on a 40% gross margin. Which means they markup the garment by 66.67%.
So they sell the suit to the US brand for $242. Once paid, it goes on a ship.
When the ship arrives in the US, the government sees there there's a suit arriving from China. Consequently, they impose a 25% tariff (this is the actual number). The entity who pays this cost is the US brand. On a $242 suit, that means paying $61 in taxes to the US government.
Now the US brand's total cost (manufacturing + import duty) is $303. Of course, they also need to make a profit. Brands commonly have a 60% gross margin, which means they markup the suit by 150%. The import tax is then passed onto the consumer.
That means you, the consumer, pay $758 for a fully fused suit made in China.
But what if the US government didn't impose any tariff? Well, then the brand would only pay $242, and the retail price would be $605. Hence, the consumer saves $153.
Let's quickly run through the other types of suits. For a half-canvassed suit, a factory will typically pay:
— Labor: $20
— Fabric: $105
— Trims: $30
The factory's manufacturing cost is $155, which means they sell it to the US brand for $258. The brand then pays $65 for import duty, and the resulting retail price is $809.
If there were no tariff, the retail price would be $645, so a savings of $164 to the consumer.
And what about the highest end? A fully canvassed suit? Well, a Chinese factory can expect to pay:
— Labor: $94
— Fabric: $105
— Trims: $30
Again, the factory's manufacturing cost is $229, which means they sell it to the US brand for $382. The brand then pays $96 for import duty, and the resulting retail price is $1,195
If there were no tariff, the retail price would be $955, so a savings of $240 to the consumer.
Of course, the point of these import duties is to make it more expensive for US brands to manufacture abroad. As JD Vance noted in an interview, people who impose these taxes are hoping to discourage US brands from using overseas factories, and thus hire Americans.
There's a lot of debate over whether this works. US suit manufacturing is undeniably a shell of its former self. And it's notable that the people who work in these factories are typically first-generation immigrants from Latin, Asian, and Afro-Caribbean countries.
There's a very simple reason for this: native born Americans often think garment manufacturing jobs are beneath them. And in any case, many don't even know how to sew. Immigrants often arrive here with sewing skills they learned back home.
I personally don't care where things are made, as I am not a nationalist. I only care that workers are treated fairly (e.g., labor protections, fair pay, etc).
However, I do question whether people are honestly willing to pay what it costs to make clothes in the US.
When Bikers for Trump went around searching for someone to make their pro-Trump t-shirts, they said paying just $8 more for a US-made t-shirt would be too much. They have good reason to believe this: most consumers are very price sensitive when it comes to clothing.
It was also recently discovered that Rudy Giuliani buys $10 polyester ties off Amazon, even though he could have bought a made-in-USA tie from Brooks Brothers for about $100. These were made in Queens, where he was once mayor. (I believe the factory is now closed)
Whether you think tariffs will bring back jobs or not, there are two undeniable facts: US brands pay the cost, and they typically pass the cost to consumers. With retail markups, the difference for a suit can be in the hundreds of dollars.
If you think inflation is bad now, tariffs will certainly make it worse.
Secondly, the end goal—to make consumers buy American—is available now. Clothes are still made in the US. You simply have to be willing to pay what it costs. Ask yourself: will you?
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Not true. Both Joe Biden and Gavin Newsom wear ready-to-wear or factor-made clothes produced on a block pattern.
I'll show you how I know. 🧵
First, what do you notice about this jacket?
For me, the glaring issue is how far the sleeve comes down.
In a 1966 essay titled "The Secret Vice," Tom Wolfe wrote about men obsessed with custom tailoring. He talked about "marginal differences" such as working buttonholes.
On first glance, you may be impressed but not know why.
The reason is deceptively simple: they hang pin straight. This is more obvious when you compare them to trousers that don't hang so cleanly.
It's not easy to get trousers to hang this straight. There are a few reasons for this.
First, if you were to take off all your clothes and look in the mirror (do this privately, not on the internet), you'll notice your body is not perfectly symmetrical.
As some may know, my family is from Vietnam. My parents fled Saigon shortly after the Tet Offensive, as bombs were falling around them and they weren't sure what was going to happen once the North Vietnamese took over the city.
When my dad left Vietnam, he wasn't able to take much with him — just some family photos of life back home, some clothes, and a 1960s Rolex Datejust he bought as a present for himself. Growing up, I always saw my dad wear this watch. It was basically part of his body.
Earlier this year, it was reported that JD Vance has a tailor in Cincinnati, Ohio. It was a charming story about an Italian immigrant named Romualdo Pelle, who has worked as a tailor since he immigrated to the US in 1960.
Watch the story very closely. What do you notice?
Those familiar with tailoring will see something very peculiar:
In the 19th century, gentlemen wore black frock coats or tailcoats with a white shirt and dark waistcoat. As the frock coat gave way to the suit, the white linen shirt — a mark of respectability and propriety — remained.
For much of the 20th century, this was the standard uniform of the American male that sat at any social station above blue collar. And even then, blue collar people often wore these clothes to churches and weddings.
A couple of weeks ago, Trump struggled with a broken umbrella as he boarded Air Force One.
Let me tell you how we got to this point — and the tragic downfall of the noble umbrella. 🧵
It's hard to imagine now, but it was once controversial for a man to carry an umbrella. The modern umbrella's progenitor, of course, is the parasol, which 18th century French women carried to preserve their light-colored skin (at the time, a mark of class and status).
British men considered the accessory too French, too foreign, and most importantly, too effeminate. That was until 1756, when Jonas Hanway, an upper-class philanthropist, started to carry a waterproofed version around London to protect himself from the rain.