1/ I want to piggy back off of this to explain a fundamental dynamic that has changed since 2020.
Reels.
These are the mini snippet videos that people consume on platform like Tik Tok, Instagram, Facebook and even on X.
Although this existed in 2020 they are now ubiquitous.
Reels.
These are the mini snippet videos that people consume on platform like Tik Tok, Instagram, Facebook and even on X.
Although this existed in 2020 they are now ubiquitous.
https://twitter.com/ericldaugh/status/1834235869940658676
2/ These mini videos consumed over and over throughout the day, day after day alters the impact and value analysis of events particularly video based events like a debate.
In the past snap polls had more significance because it was likely the only time the majority of people would consume the debate video content.
In the past snap polls had more significance because it was likely the only time the majority of people would consume the debate video content.
3/ As a result, asking people their view of who “won” the debate immediately following the airing of the debate made some sense.
But now, the live airing of the debate actually makes up a small percentage of the saturation of the content into the public consciousness.
But now, the live airing of the debate actually makes up a small percentage of the saturation of the content into the public consciousness.
4/ In short 20 second clips the public will re-consume the key exchanges.
IF…
That content becomes viral.
If it’s easily adaptable to a reel.
If it’s funny. Or cringy. Or based. Or savage.
Like “eating cats and dogs” or “I’m talking.”
IF…
That content becomes viral.
If it’s easily adaptable to a reel.
If it’s funny. Or cringy. Or based. Or savage.
Like “eating cats and dogs” or “I’m talking.”
5/ If not?
Well, then you are forced to pay for ads to air in markets where you hope they have effect.
Except that the public has already decided your clips won’t have effect.
How?
Well, they didn’t go viral.
Well, then you are forced to pay for ads to air in markets where you hope they have effect.
Except that the public has already decided your clips won’t have effect.
How?
Well, they didn’t go viral.
https://twitter.com/jeneps/status/1834154995903525323
6/ The true assessment of who won the debate can’t be made yet.
The public is still in the re-consumption phase.
How long will it last?
No one knows.
The algorithm will keep observing how long people hang on a reel.
Do they quickly swipe?
If so, it will start to end.
The public is still in the re-consumption phase.
How long will it last?
No one knows.
The algorithm will keep observing how long people hang on a reel.
Do they quickly swipe?
If so, it will start to end.
7/ In the meantime, the viewing of these video clips with audio tracks overlayed and snippets of pets reacting in fear are getting further and further engrained into the public’s consciousness.
That dynamic has never existed in the past.
That dynamic has never existed in the past.
8/ How much does this new reality change the real affect of a debate on the public and the assessment of who won?
We don’t quite know yet but my view is that it is significant.
We exist inside of an evolving consciousness network.
It’s something we need to keep analyzing. /end
We don’t quite know yet but my view is that it is significant.
We exist inside of an evolving consciousness network.
It’s something we need to keep analyzing. /end
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