Thread by @matt_gray_

I’ve made $21M in revenue in 3 years as an entrepreneur.

I’ve built a team of 82 people, across 5 continents, without a single office.

Steal my homework.

Here’s exactly how I built my automated empire:

For context, my first years of entrepreneurship were very different to how I live today.

I worked 80 hours a week, sacrificed my health, and had no freedom.

I was “successful” on the outside, but I was dying on the inside.

That’s when I knew something needed to change.

Fast forward to today, I:

• Work 4 hours a day
• Am in the best shape of my life
• Have total control over my time
• Travel the world 6 months out of the year

I created the life of my dreams. Here’s how:

Systems Are Everything

Most founders get stuck in the weeds. They're constantly putting out fires.

The only way to get off the hamster wheel is with bulletproof systems.

Automate. Delegate. Eliminate.

If your business can’t run without you, you’re self-employed.

Build a Team of Weapons

I don't mean employees. I mean A-players who 10x their area.

Look for:

• High energy
• High integrity
• High work ethic
• High intelligence

One A-player is worth 10 B-players.

Create a Scalable Product

Don't just build a business. Build a money printer.

Your offer should be:

• High-ticket
• Recurring revenue
• Solving a painful problem

If you can't 10x it easily, it's not scalable enough.

Talk to Your Customers (Obsessively)

Your assumptions are probably wrong.

Get out of the building. Talk to real people.

Understanding your customer is your unfair advantage.

Do 100 customer interviews. You'll be shocked what you learn.

Create Clear System Owners

Every core function needs an owner.

Sales. Marketing. Product. Operations.

Give them full autonomy and hold them accountable for results.

Your job? Remove roadblocks and set the vision.

Build a Personal Brand

Your personal brand is your greatest asset.

It's your digital reputation. Your 24/7 lead generator.

I went from 0 to 1.8M followers in 18 months using my Organic Content Funnel.

Grow it relentlessly.

Focus on Profit, Not Revenue

Revenue is vanity. Profit is sanity.

Too many founders chase top-line growth and forget what’s important.

You need to build a sustainable business that serves you.

Profit = the lifeblood of your business.

Now I’ve helped thousands of founders achieve true freedom as an entrepreneur while scaling their:

• Brand
• Audience
• Revenue

… to $5M & beyond.

Interested in learning more?

Join my live (FREE) Workshop on September 19th (5 days away): founderos.com/workshop

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