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MATT GRAY

@matt_gray_

Sep 14 • 12 tweets • 4 min read • Read on X

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I’ve made $21M in revenue in 3 years as an entrepreneur.

I’ve built a team of 82 people, across 5 continents, without a single office.

Steal my homework.

Here’s exactly how I built my automated empire:

For context, my first years of entrepreneurship were very different to how I live today.

I worked 80 hours a week, sacrificed my health, and had no freedom.

I was “successful” on the outside, but I was dying on the inside.

That’s when I knew something needed to change.

Fast forward to today, I:

• Work 4 hours a day
• Am in the best shape of my life
• Have total control over my time
• Travel the world 6 months out of the year

I created the life of my dreams. Here’s how:

Systems Are Everything

Most founders get stuck in the weeds. They're constantly putting out fires.

The only way to get off the hamster wheel is with bulletproof systems.

Automate. Delegate. Eliminate.

If your business can’t run without you, you’re self-employed.

Build a Team of Weapons

I don't mean employees. I mean A-players who 10x their area.

Look for:

• High energy
• High integrity
• High work ethic
• High intelligence

One A-player is worth 10 B-players.

Create a Scalable Product

Don't just build a business. Build a money printer.

Your offer should be:

• High-ticket
• Recurring revenue
• Solving a painful problem

If you can't 10x it easily, it's not scalable enough.

Talk to Your Customers (Obsessively)

Your assumptions are probably wrong.

Get out of the building. Talk to real people.

Understanding your customer is your unfair advantage.

Do 100 customer interviews. You'll be shocked what you learn.

Create Clear System Owners

Every core function needs an owner.

Sales. Marketing. Product. Operations.

Give them full autonomy and hold them accountable for results.

Your job? Remove roadblocks and set the vision.

Build a Personal Brand

Your personal brand is your greatest asset.

It's your digital reputation. Your 24/7 lead generator.

I went from 0 to 1.8M followers in 18 months using my Organic Content Funnel.

Grow it relentlessly.

Focus on Profit, Not Revenue

Revenue is vanity. Profit is sanity.

Too many founders chase top-line growth and forget what’s important.

You need to build a sustainable business that serves you.

Profit = the lifeblood of your business.

Now I’ve helped thousands of founders achieve true freedom as an entrepreneur while scaling their:

• Brand
• Audience
• Revenue

… to $5M & beyond.

Interested in learning more?

Join my live (FREE) Workshop on September 19th (5 days away): founderos.com/workshop

P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Bonus: You’ll get my 50 Systems to Generate $1M Per Month Guide (worth $249) for free.

Join 137,000+ subscribers here:

founderos.com/newsletter

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More from @matt_gray_

MATT GRAY

@matt_gray_

Sep 8

Harsh truth:

The stock market is a horrible investment.

Investing in your personal brand will give you a better return than stocks ever will.

Here’s why you are missing out on the greatest investment of your lifetime:

Everybody knows you “should” build a personal brand.

But most people are too afraid or don’t know how to start.

That used to be me when I was still sold on the hustle mantra.

Until I realized that a personal brand gives you infinite leverage.

Let me explain:

Content = Asset

Your content is a unique, appreciating asset.

It's your digital real estate in the attention economy.

Every piece you create compounds over time, building your empire.

Your content works for you 24/7, even while you sleep.

Read 12 tweets

MATT GRAY

@matt_gray_

Sep 7

The most addictive drug in the world is momentum.

Most people think there’s a secret formula to achieve it.

But you only need these 3 simple pillars.

Master these and watch your business soar:

Positioning

Your marketing is only as good as your positioning.

When you’re seen as the go-to expert in your niche, people will trust you.

You don't need to focus on going viral. Focus on building a community.

Invent a category and own it.

What does this look like?

• Content IP that you own (e.g. "Organic Content Funnel")
• Become a Category Champion (e.g. “The Systems Guy”)
• Testimonials to build undeniable social proof (use @testimonialto)

Nail your positioning, and half the battle will be won.

Read 10 tweets

MATT GRAY

@matt_gray_

Sep 5

Everyone with a wifi connection should have a personal brand that earns $1,000,000 per year.

Sadly, most people don't know where or how to start.

Here's the playbook for building your own profitable personal brand in the next 30 days:

But first, why should you listen to me?

15 years ago, I was in the office building from 8 am to 2 am building Bitmaker - a coding bootcamp I started in Toronto, Canada.

I was glued to the hustle-culture, "no days off" mindset.

I had no freedom.

Fast forward to today, I work 4 hours a day and run a portfolio of internet companies generating $13.8M every year.

This didn't happen out of nowhere. It happened when I started building my personal brand.

My only regret? I didn’t start sooner.

Read 12 tweets

MATT GRAY

@matt_gray_

Sep 1

The most valuable resource of the 21st Century is free.

Forget gold, diamonds, or Bitcoin – it’s worth more than everything combined.

I’ve leveraged it to build an audience of over 2 million followers and generate $1.1M every month.

Here’s how you can too:

One of my biggest regrets is NOT building a personal brand sooner.

With it, you’ll effortlessly:

• Attract dream clients
• Hire A-Players
• Close clients before you even get on a call

Your personal brand = infinite leverage.

If you feel like you can’t build a personal brand, it’s because you lack a system.

After 10 years of:

• Growing my audience to 16 million
• Building my portfolio of online businesses to $13.8M/year

I’ve created the best systems that turn followers into dollars…

Read 11 tweets

MATT GRAY

@matt_gray_

Aug 25

I used to be depressed, broke, and anxious.

At 18, I was kicked out of my home, was $30k in debt, and didn’t know what to do with my life.

Now, I only work 4 hours per day, travel the world, and make $1.1 million every month.

Here’s the one realization that turned my life around:

At 22, I was working 15-hour days running a coding bootcamp. I thought I had it figured out as an entrepreneur.

I believed in the hustle, the grind, the "no days off" mantra.

No control. No freedom. Just endless working.

But I had it all wrong.

I was burning the candle at both ends.

On the outside, I looked like a success. On the inside, I was crumbling.

I knew there had to be a better way…

Read 24 tweets

MATT GRAY

@matt_gray_

Aug 22

I went from $0 to $650,000/month in 24 months using this system.

No cold calls. No salesy gimmicks. Just inbound leads.

Here's the blueprint I used (that you can steal today):

Building an 8-figure business isn't about hustle culture or 80-hour weeks.

It's about creating systems that attract your ideal clients and convert them effortlessly.

I've distilled my entire sales process into 11 key steps.

Let's dive in:

Create an Organic Content Funnel

It's a system that turns your content into a lead magnet.

Start with valuable social posts → Push to your newsletter → Nurture with more value

Result? Warm leads that come to you.

Trust me: You'll have more leads than you can handle.