This AI app was released 70 days ago, they made 40M+ views on TikTok over the summer, scaling to $80,000 in monthly revenue.
Now, the team is applying the exact same strategy to their next AI app.
This is the faceless strategy they are using:
This AI tanning app, Rayz, ran this scheme to 40M+ views:
They went through TikTok profiles until they found great-looking, tanned girls, downloaded their videos, resized them, cut them into a perfect 2.5-second frame, added a POV hook, and turned them to:
It’s genius. Rayz raked up millions of views and app downloads just by re-using & re-framing existing content.
You'll find their three accounts: tt@rachel.mossssy, tt@j3ss1caspam, tt@charl111111e:
Format wise, they copied Locket App’s videos. Quick 3s POV with a strong hook to screen recording of the app:
We've open-sourced highly valuable resources for TikTok/Reel organic marketing.
Please use and abuse them:
> How-To Practical Guides for TikTok Marketing
> 46,606 TikTok Hooks & Data from Brand and Consumer Accounts
> 130M+ Views in 100 Days: Yope Hook Dataset
> 298M+ Views: Locket Viral Hook Dataset
> 12,555 Viral Gen Z Social App Hooks
> 50 Faceless Formats & How to Use Them
> + hooks for FashionTok, ChristianTok, StudyTok, AstroTok, and CryptoTok...
How to build your first $10K MRR AI wrapper mobile app...
...and become financially independent in 2025:
[the B2C mobile app edition]
Step 1: Pick an AI wrapper idea:
• Don’t overthink. Inspiration is everywhere
• It's best to base yourself on something that’s already making $200k+ MRR
• Study top-grossing categories to see what others pay for
• Copy existing app with a twist
(more in extended thread)
Step 2: Pre-Build Distribution:
• Create 4 TikTok/Reel accounts with those formats:
• 1. Green screen founder format
• 2. Build-in-public founder format
• 3. 2x Faceless re-purposed content with long hooks
• Get a list of 500+ nano/micro influencers in the niche
• Reach out & negotiate bulk deals to lower cost (the more niche the cheaper)
• In case audience is on Twitter also build-in-public there
(more in extended thread)
Step 3: Learn to Code:
• Learn just enough to go live on the AppStore
• Skip uni and bootcamps => watch YouTube / Learn with Chat
• Download Cursor and start to vibe code asap
• Even faster no-code with AI gen tools
• Build and ship 1 app a week/month
Alternative: find a nerd to do it 4 you.
Step 4: Launch the MVP (asap):
• Build in 1 or 2 weeks or less using templates
• Hard paywall / no trial / no bs
• Design virality into your app screens (copy AMO, NGL, …)
• Prompt everything from logo to appstore images
(more on this in extended thread)
Step 5: Scale Distribution to $10K+ MRR:
• Pre-distribution gave you insights on which format and hook works
• Scale 5 to 10 accounts on what got you traction
• Increase micro creator partnership / create relationships
• As soon as you make $; Scale with an army of face ambassadors
• + faceless accounts
(more in extended thread)
Never been easier to make a $10k MRR app with ZERO previous experience.
Could be the most significant arbitrage opportunity in 100+ years:
Step 1: Pick an AI wrapper idea (extended):
• Either use AI to 5x UX of a shitty app making $20K+
• Differentiate with a unique value prop
• Merge app A & B into app C
• Niche down large app and/or
• Spin one of their core feature into its own product
• Clone app to another demographics
Step 2: Pre-Build Distribution (extended):
• Best founder formats are green screen, build-in-public, behind-the-scene, long pov hooks, if X & Y had a baby it'd be my app, ...
• Repurpose. Don't innovate take existing content turn it into faceless carousels
• Mass reach micro/nano influencers; buy a db, scrape, hire a VA, list thousands and thousands of creators that could match your vertical
• If you want the lowest price bulk negotiate; find the rare ones that accept low rates
• Sign multi video deal with cheap creators; they should post once a week
• Repurpose your content. Every video you make you should cross-post / re-edit and re-post