Guillaume Profile picture
Sep 17, 2024 9 tweets 3 min read Read on X
This AI app was released 70 days ago, they made 40M+ views on TikTok over the summer, scaling to $80,000 in monthly revenue.

Now, the team is applying the exact same strategy to their next AI app.

This is the faceless strategy they are using: Image
This AI tanning app, Rayz, ran this scheme to 40M+ views:

They went through TikTok profiles until they found great-looking, tanned girls, downloaded their videos, resized them, cut them into a perfect 2.5-second frame, added a POV hook, and turned them to:
It’s genius. Rayz raked up millions of views and app downloads just by re-using & re-framing existing content.

You'll find their three accounts: tt@rachel.mossssy, tt@j3ss1caspam, tt@charl111111e: Image
Format wise, they copied Locket App’s videos. Quick 3s POV with a strong hook to screen recording of the app:
It gets more interesting. If you look at this account: Charl111111e's.

It initially promoted Rayz, then shifted to promoting Demure, and later started promoting One Minute For God.

Here’s what’s happening:
The group behind these apps seems incredibly fast at launching them.

Rayz in July, Demure on August 20, and One Minute for God on Sept 1.

Demure is a female-oriented version of LooksMax, while One Minute for God might have been created to ride the ChristianTok niche:
Image
Image
This team is executing today’s best strategy to rake in millions with single-feature mobile apps:

They’ve mastered TikTok distribution to create a consistent top-of-the-funnel.

Then, they churn out apps every week, riding trends faster than anyone else:
Retention doesn’t matter in this get-rich fast churn AI consumer mobile app strategy.

Look, Zach from Cal AI ($400K MRR) is already working on another app:
Every day, I’m exposing the best TikTok and Reels organic marketing strategies, so make sure to follow @iamgdsa to stay updated and not miss out!

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More from @iamgdsa

Sep 1, 2025
This dev TikTok format keeps going viral.

Buildspace’s founder, Farza, just drove 3.5 million views with this.

And their new account generates 16% of sign-ups:

(more abt the format in thread)
That's the format they've used, and it keeps going viral... 3.5 million views here:
It's been used many times successfully, which shows that recycling content is free views.

People forget what goes viral in no time... Image
Read 7 tweets
Jul 14, 2025
$80M memecoin built on pure TikTok propaganda.

Coordinated scripted posting over 100+ accounts.

Marketed as Trump's next billion dollar coin + a fake Coinbase endorsement.

The story behind DegeCoin engineered virality 🧵 Image
This new anon memecoin launched a few days back.

Barely any post on crypto X/Twitter.

Almost everything happened on TikTok.

They coordinated multiple strategies to $80M in marketcap: Image
To start, they sent 2.5 % of the supply to the Official Trump Meme Team account.

A common trick in the space to spoof affiliation.

They then ran 4 different strategies: Image
Read 15 tweets
Jul 9, 2025
We've open-sourced highly valuable resources for TikTok/Reel organic marketing.

Please use and abuse them:

> How-To Practical Guides for TikTok Marketing
> 46,606 TikTok Hooks & Data from Brand and Consumer Accounts
> 130M+ Views in 100 Days: Yope Hook Dataset
> 298M+ Views: Locket Viral Hook Dataset
> 12,555 Viral Gen Z Social App Hooks
> 50 Faceless Formats & How to Use Them
> + hooks for FashionTok, ChristianTok, StudyTok, AstroTok, and CryptoTok...

Everything below (free) ⬇️
How To TikTok Marketing Practical Guides
socialgrowthengineers.com/resources/howt…
35M Views in 60 days CoupleJoy Dataset
socialgrowthengineers.com/resources/coup…
Read 12 tweets
May 19, 2025
This girl solo-founded an indie dating app from her Georgetown dorm room 3 months ago…

...now she's doing viral TikToks and has onboarded 18K users:
It's just a start...

but it's a great one, especially for a single founder like Shayna:

She's been posting for about 3 months.
tt@frnds.of.frnds

Branded account with founder-led content

Dating app to match with "friends of friends"

In March, she posted her Image
Read 10 tweets
Apr 29, 2025
This random guy is close to 1 billion views.

He's growing two brands from 2-sets of TikTok/IG accounts...

...all using a single, repeatable money-making format. Picture this:
Andy started playing around with posting random faceless Photoshop tutorials in 2022.

After a few dozen videos, that year, he made his first "AI" tutorial video which blew up to 2.2 million views: Image
Then he went full-on AI tutorials on TikTok.

In a span of 3 years, he stacked 400M views on TikTok alone.

He has reached 879M views across 6 accounts on all three platforms.

But AI tutorials only worked for a minute. He found this one format that changed everything: Image
Image
Read 14 tweets
Apr 23, 2025
How to build your first $10K MRR AI wrapper mobile app...

...and become financially independent in 2025:

[the B2C mobile app edition]

Step 1: Pick an AI wrapper idea:

• Don’t overthink. Inspiration is everywhere
• It's best to base yourself on something that’s already making $200k+ MRR
• Study top-grossing categories to see what others pay for
• Copy existing app with a twist

(more in extended thread)

Step 2: Pre-Build Distribution:

• Create 4 TikTok/Reel accounts with those formats:
• 1. Green screen founder format
• 2. Build-in-public founder format
• 3. 2x Faceless re-purposed content with long hooks
• Get a list of 500+ nano/micro influencers in the niche
• Reach out & negotiate bulk deals to lower cost (the more niche the cheaper)
• In case audience is on Twitter also build-in-public there

(more in extended thread)

Step 3: Learn to Code:

• Learn just enough to go live on the AppStore
• Skip uni and bootcamps => watch YouTube / Learn with Chat
• Download Cursor and start to vibe code asap
• Even faster no-code with AI gen tools
• Build and ship 1 app a week/month

Alternative: find a nerd to do it 4 you.

Step 4: Launch the MVP (asap):

• Build in 1 or 2 weeks or less using templates
• Hard paywall / no trial / no bs
• Design virality into your app screens (copy AMO, NGL, …)
• Prompt everything from logo to appstore images

(more on this in extended thread)

Step 5: Scale Distribution to $10K+ MRR:

• Pre-distribution gave you insights on which format and hook works
• Scale 5 to 10 accounts on what got you traction
• Increase micro creator partnership / create relationships
• As soon as you make $; Scale with an army of face ambassadors
• + faceless accounts

(more in extended thread)

Never been easier to make a $10k MRR app with ZERO previous experience.

Could be the most significant arbitrage opportunity in 100+ years:
Step 1: Pick an AI wrapper idea (extended):

• Either use AI to 5x UX of a shitty app making $20K+
• Differentiate with a unique value prop
• Merge app A & B into app C
• Niche down large app and/or
• Spin one of their core feature into its own product
• Clone app to another demographics
Step 2: Pre-Build Distribution (extended):

• Best founder formats are green screen, build-in-public, behind-the-scene, long pov hooks, if X & Y had a baby it'd be my app, ...
• Repurpose. Don't innovate take existing content turn it into faceless carousels
• Mass reach micro/nano influencers; buy a db, scrape, hire a VA, list thousands and thousands of creators that could match your vertical
• If you want the lowest price bulk negotiate; find the rare ones that accept low rates
• Sign multi video deal with cheap creators; they should post once a week
• Repurpose your content. Every video you make you should cross-post / re-edit and re-post
Read 5 tweets

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