I’m 35.
I wasted years grinding 80-hour weeks, chasing the wrong opportunities, and being a toxic workaholic.
Learn from my failures.
Here’s what I would do if I had to start over at 18:
I wasted years grinding 80-hour weeks, chasing the wrong opportunities, and being a toxic workaholic.
Learn from my failures.
Here’s what I would do if I had to start over at 18:
Trust Is The New Currency
In the attention economy, YOU are the product.
Your personal brand isn't just nice to have—it's essential for survival and success in the digital age.
People trust people, not logos.
In the attention economy, YOU are the product.
Your personal brand isn't just nice to have—it's essential for survival and success in the digital age.
People trust people, not logos.
The Future Is Founder-led
In 2024, the personal brands of leaders is critical, and the evidence is clear:
• Elon Musk: 199M followers. Tesla: 22M
• Tim Cook: 15M. Apple: 10M
• Sara Blakely: 2M. Spanx: 400K
People follow people, not faceless corporations.
In 2024, the personal brands of leaders is critical, and the evidence is clear:
• Elon Musk: 199M followers. Tesla: 22M
• Tim Cook: 15M. Apple: 10M
• Sara Blakely: 2M. Spanx: 400K
People follow people, not faceless corporations.
Personal Brand = Asset
Your personal brand is the best investment you can make. It's your digital real estate in the attention economy.
Every piece of content you create compounds over time, building your empire.
Your brand works for you 24/7, even while you sleep.
Your personal brand is the best investment you can make. It's your digital real estate in the attention economy.
Every piece of content you create compounds over time, building your empire.
Your brand works for you 24/7, even while you sleep.
Founder Flywheel
Here are the tools that build your Flywheel and help you become a category champion:
• Personal Brand
• Business Brand
• Community
This is the self-propelling system that generates me millions in revenue, every year.
Here are the tools that build your Flywheel and help you become a category champion:
• Personal Brand
• Business Brand
• Community
This is the self-propelling system that generates me millions in revenue, every year.
Personal Brand
Attention is the new oil, and your personal brand is the pipeline.
Share your point of view. Your mistakes. Your successes.
Build an audience around YOU.
Attention is the new oil, and your personal brand is the pipeline.
Share your point of view. Your mistakes. Your successes.
Build an audience around YOU.
Business Brand
The more people hear your story, the more they want to join your community and work with your business.
Your personal brand fuels massive word-of-mouth for your business.
The more people hear your story, the more they want to join your community and work with your business.
Your personal brand fuels massive word-of-mouth for your business.
Community
As more people gain value from your offerings, they tell their friends.
This creates a Referral Flood—an endless flow of customers without spending a dime on ads.
Win your audience, win your category.
As more people gain value from your offerings, they tell their friends.
This creates a Referral Flood—an endless flow of customers without spending a dime on ads.
Win your audience, win your category.
To win in 2024, master the 5 pillars of the Organic Content Funnel:
• Brand System
• Compounding Content
• Audience Growth Systems
• Audience Growth Systems
• Core Team
Let’s break it down:
• Brand System
• Compounding Content
• Audience Growth Systems
• Audience Growth Systems
• Core Team
Let’s break it down:
Brand System:
Be vulnerable with your audience to build trust. Craft a story that magnetizes your ideal clients.
Your brand isn't just what you say—it's the emotion you evoke.
Be vulnerable with your audience to build trust. Craft a story that magnetizes your ideal clients.
Your brand isn't just what you say—it's the emotion you evoke.
Compounding Content
Each piece should build on the last, creating a powerful flywheel effect.
This isn't about viral hits; it's about consistent, valuable content that grows your authority exponentially.
Over time the value of each piece of content appreciates.
Each piece should build on the last, creating a powerful flywheel effect.
This isn't about viral hits; it's about consistent, valuable content that grows your authority exponentially.
Over time the value of each piece of content appreciates.
Audience Growth Systems
Growing an audience isn't about luck—it's about systems.
Master one platform first, then expand.
Focus on your 100 true fans. They're worth more than a million casual followers.
Build genuine connections and watch your tribe grow organically.
Growing an audience isn't about luck—it's about systems.
Master one platform first, then expand.
Focus on your 100 true fans. They're worth more than a million casual followers.
Build genuine connections and watch your tribe grow organically.
Monetization Moments
An audience without cash flow is just a hobby.
Build a clear value ladder: Social Media → Newsletter → Courses.
Your content builds trust; your offers turn that into cash.
Every piece of content should have a clear path to monetization.
An audience without cash flow is just a hobby.
Build a clear value ladder: Social Media → Newsletter → Courses.
Your content builds trust; your offers turn that into cash.
Every piece of content should have a clear path to monetization.
Core Team
You can't build an empire alone. Hire a team of weapons so that you can focus on your zone of genius.
Weapons are A-players who believe in your vision and complement your skills.
Weapons don’t just support you—they multiply your impact.
You can't build an empire alone. Hire a team of weapons so that you can focus on your zone of genius.
Weapons are A-players who believe in your vision and complement your skills.
Weapons don’t just support you—they multiply your impact.
Ready to position your brand for dominance in 2024?
I've helped thousands of founders do exactly that.
Want to learn the exact system I use?
Check out Founder OS. It's the blueprint for building a $5M/year automated empire: founderos.com/discover/audie…
I've helped thousands of founders do exactly that.
Want to learn the exact system I use?
Check out Founder OS. It's the blueprint for building a $5M/year automated empire: founderos.com/discover/audie…
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).
1 actionable tip to grow your online business.
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1 actionable tip to grow your online business.
Bonus: You’ll get my 50 Systems to Generate $1M Per Month Guide (worth $249) for free.
Join 137,000+ subscribers here:
founderos.com/newsletter
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