MATT GRAY Profile picture
Oct 5, 2024 14 tweets 5 min read Read on X
The greatest thinker of the 21st century:

Naval Ravikant.

He was an early investor in Uber, Twitter, and Notion.

And he famously said, “You’re not going to get rich renting out your time.”

Here are 10 of his teachings on wealth that changed my life: Image
Don’t Chase Money, Build Wealth

"Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth."

Most people try to become wealthy by chasing dollars.

Create wealth by building systems that work for you.
Prioritise Owning Equity

"You're not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom."

Trading time for money is a losing game. The real wealth comes from ownership.

Don’t be an employee. Be an owner.
Build Or Sell

"Learn to sell. Learn to build. If you can do both, you will be unstoppable."

• Build: The ability to create value
• Sell: The ability to communicate that value

Doing both is an unbeatable combination. Image
Focus On The Long Game

"Play long-term games with long-term people." Success compounds over time.

Surround yourself with people who think decades ahead, not just quarters.

Your network is your net worth; build it strategically.
Productize Yourself

Package your knowledge into a product that can be sold repeatedly.

Identify your unique combination of talents. Turn your expertise into a scalable offering.

Knowledge as a product is unlimited leverage.
The Possibilities Are Endless

"The internet has massively broadened the possible space of careers. Most people haven't figured this out yet."

The rules of wealth creation have changed. The internet allows you to reach billions.

Grow your personal brand and capitalize on it.
Create Automated Offers

"Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep."

Learn to code or create content.

Both allow you to scale your impact infinitely. Image
Anyone Can Create Leverage

"If you can't code, write books and blogs, record videos and podcasts."

You don't need to be technical to create scalable offers. Content creation is accessible to everyone.

You need leverage to build wealth.
You Decide Your Worth

"Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it."

My hourly rate is $5K/hr. Anything below that, I delegate or automate.

Your time is your most valuable asset; protect it.
Learn Constantly

"Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers."

Wealth creation requires a diverse skill set. Continuous learning is non-negotiable.

Build an uncommon skill combination to create unique value.
These principles aren't just theory.

They're the foundation of my success.

I've used them to build multiple 8-figure businesses and grow my audience to 2M+ followers.

But knowledge without action is useless. Image
Want to learn how to apply Naval's principles to your business?

I'll show you exactly how I've used leverage to generate $13.8M per year from content alone.

Learn how to turn your content into an automated lead-generation machine: founderos.com/discover/monet…
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Bonus: You’ll get my 50 Systems to Generate $1M Per Month Guide (worth $249) for free.

Join 137,000+ subscribers here:

founderos.com/newsletter

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More from @matt_gray_

Sep 21, 2025
If I lost everything today and had to start from $0, here's what I'd do:
Step 1: I'd Start a Community Before I Start a Company

Most founders build products then find customers.

I'd find customers then build products.

Community is the new moat.

Audience is the new currency. Image
Step 2: I'd Launch a Newsletter on Day 1 (Not Day 1,000)

While competitors fight for followers, I'd own the inbox.

Newsletter subscribers convert 40x higher than social followers.

They're not just an audience, they're your unfair advantage. Image
Read 20 tweets
Sep 17, 2025
I interviewed 10 founders making $75,000+ per month.

They all shared the same 7 dreams.

Dreams so vivid they kept them awake at night.

Dreams so real they could taste them.

Here’s what they told me:
Dream 1: The One-Month Test

"I want to disappear for 30 days and return to find my business better than when I left."

This is the ultimate freedom test.

Right now, most founders can't take 3 days off without everything falling apart.
But imagine:

Your team operates flawlessly.

Your systems run themselves.

Your revenue grows while you're gone.

This isn't fantasy.

This is systems. Image
Read 13 tweets
Sep 13, 2025
How to brand yourself in 30 days (without selling your soul):
The Old Game Is Dead

I've spent $1.4M testing what doesn't work:

• Paid ads → 83% ROI decrease
• PR firms → $30K for zero sales
• Press features → 72-hour spikes
• Chasing algorithms → Endless pivots
• Networking events → Surface connections

2025 winners aren't buying media. They're becoming it.Image
The Media Takeover

Look at the numbers:

• Elon Musk: 193M followers vs. Tesla: 20M
• Tim Cook: 14M followers vs. Apple: 9.6M
• Richard Branson: 12.3M followers vs. Virgin: 667K

Yet 97% of founders are still playing by outdated rules.
Read 19 tweets
Sep 11, 2025
Most founders stay broke because they get trapped by these 8 deadly patterns.

I was stuck in every single one of them for years.

Here's what's keeping you small:
1.  Procrastination → Do It Dirty

Perfect is the enemy of profit.

I used to spend 3 weeks perfecting a single post.

Meanwhile, my competitor launched 15 "messy" posts and made $30,000.

Done is better than perfect.

Launch the draft. Image
2.  Imposter Syndrome → Scared = Ready

That knot in your stomach isn't fear.

It's excitement disguised as terror.

When I was scared to launch my first course, a mentor told me:

"If you're not embarrassed by your first version, you launched too late."

Fear is just readiness wearing a disguise.Image
Read 10 tweets
Aug 30, 2025
The great founder extinction is coming.

I've identified 3 types of founders.

Only one survives the AI revolution.

Here's the brutal truth about which one you are:
The Ghost Founder (97% - Going Extinct)

These founders are invisible behind their companies.

No personal brand.

No systems.

No leverage.

When AI automates their core business functions, they have nothing left.

They built companies that could replace them.

Now AI will. Image
The Personality Founder (2% - Temporarily Safe)

These founders ARE their brand.

High visibility. Big following. Constant content.

But they're trapped in the content hamster wheel.

They can't systemize because they ARE the system.

When they burn out (and they will), it all collapses.Image
Read 11 tweets
Aug 27, 2025
I'm going to tell you things that will make you uncomfortable.

Things that financial advisors won't say because they'd lose clients.

But after building a multi-million dollar portfolio, I've learned these truths the hard way:
Focus On Making More, Not Saving More.

Cutting $5 lattes won't make you rich.

Adding $5,000 monthly income will.

I went from broke to millionaire by obsessing over revenue, not reducing expenses. Image
Index Funds Won't Make You Rich

8% annual returns are mediocre when you factor in inflation and currency debasement.

The wealthy start businesses, not become employees earning "safe" returns.

I make more in one month from my businesses than most make in a decade from index funds.

Build equity. Own assets. Stop being a passenger.Image
Read 17 tweets

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