MATT GRAY Profile picture
Oct 5, 2024 14 tweets 5 min read Read on X
The greatest thinker of the 21st century:

Naval Ravikant.

He was an early investor in Uber, Twitter, and Notion.

And he famously said, “You’re not going to get rich renting out your time.”

Here are 10 of his teachings on wealth that changed my life: Image
Don’t Chase Money, Build Wealth

"Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth."

Most people try to become wealthy by chasing dollars.

Create wealth by building systems that work for you.
Prioritise Owning Equity

"You're not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom."

Trading time for money is a losing game. The real wealth comes from ownership.

Don’t be an employee. Be an owner.
Build Or Sell

"Learn to sell. Learn to build. If you can do both, you will be unstoppable."

• Build: The ability to create value
• Sell: The ability to communicate that value

Doing both is an unbeatable combination. Image
Focus On The Long Game

"Play long-term games with long-term people." Success compounds over time.

Surround yourself with people who think decades ahead, not just quarters.

Your network is your net worth; build it strategically.
Productize Yourself

Package your knowledge into a product that can be sold repeatedly.

Identify your unique combination of talents. Turn your expertise into a scalable offering.

Knowledge as a product is unlimited leverage.
The Possibilities Are Endless

"The internet has massively broadened the possible space of careers. Most people haven't figured this out yet."

The rules of wealth creation have changed. The internet allows you to reach billions.

Grow your personal brand and capitalize on it.
Create Automated Offers

"Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep."

Learn to code or create content.

Both allow you to scale your impact infinitely. Image
Anyone Can Create Leverage

"If you can't code, write books and blogs, record videos and podcasts."

You don't need to be technical to create scalable offers. Content creation is accessible to everyone.

You need leverage to build wealth.
You Decide Your Worth

"Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it."

My hourly rate is $5K/hr. Anything below that, I delegate or automate.

Your time is your most valuable asset; protect it.
Learn Constantly

"Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers."

Wealth creation requires a diverse skill set. Continuous learning is non-negotiable.

Build an uncommon skill combination to create unique value.
These principles aren't just theory.

They're the foundation of my success.

I've used them to build multiple 8-figure businesses and grow my audience to 2M+ followers.

But knowledge without action is useless. Image
Want to learn how to apply Naval's principles to your business?

I'll show you exactly how I've used leverage to generate $13.8M per year from content alone.

Learn how to turn your content into an automated lead-generation machine: founderos.com/discover/monet…
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Bonus: You’ll get my 50 Systems to Generate $1M Per Month Guide (worth $249) for free.

Join 137,000+ subscribers here:

founderos.com/newsletter

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More from @matt_gray_

Feb 20
Seth Godin once said:

“People do not buy goods and services. They buy relations, stories, and magic.”

Here’s how to make your brand so simple strangers can’t help but buy from you: Image
Look at the most successful brands:

• Apple - "Think Different"
• Louis Vuitton - "The Art of Travel"
• Tesla - "Accelerate sustainable transport"

They're beautiful because they're simple.
In essence, there are only 2 reasons people don't buy from you:

1. They don't want what you sell
2. They don't trust you

Simplicity solves both.
Read 12 tweets
Feb 19
The ultimate growth hack is growing a personal brand.

Here’s how I scaled mine to 2.5 million followers without burning out: Image
Building your personal brand sustainably comes down to 3 core principles:

1. Realize you can't build a personal brand on your own
2. Learn how to delegate
3. Define your vision and hire weapons

Let’s dive in:
Realize You Can’t Do It Alone

Here’s what you need to do:

1. Track everything you do for 2 weeks
2. Categorize your activities into $10, $100, $1,000, and $10,000/hour tasks
3. Make a "stop doing" list
4. Start small with delegation

Ruthlessly eliminate anything below $1k/hr. Image
Read 10 tweets
Feb 16
Steve Jobs once said:

“Do not try to do everything. Do one thing well.”

Here’s how to become the Apple of your niche: Image
Own Your Story

Forget your sophisticated marketing plan. Your story is your strategy.

Build one infused with your:

• Mission
• Values
• Vision

Weave this into every facet of your business (content, sales, hiring).
Build Your Content IP

Create copy that is associated with your brand.

Some of mine include:

• Content GPS
• Content Waterfall System
• Personal Media Company

These are words that you own in your audience’s mind.
Read 9 tweets
Feb 15
Everybody on earth is capable of making $1,000,000/year online.

Sadly, most people overcomplicate their sales process.

Here are the 7 reasons people will never buy from you (and how to fix it): Image
Your Product Lacks Quality

Quality is the ultimate pattern interrupt.

The world is only getting noisier. What that means:

• Persuasive marketing is harder than ever
• Word of mouth is more important than ever

It's never been more important to obsess over product quality. Image
Your Design Is Confusing

Taste is the ultimate competitive advantage.

Great taste isn't something you have. It's something you build.

Whenever you come across a design that stuns you, save it on Instagram, X, or your phone.

Build a mood board. Then, emulate it for your brand.
Read 9 tweets
Feb 13
How I work 4 hours a day traveling the world (running a team of 36 people): Image
If you thought of someone making 7-figures a month, how long would you guess they were working?

Most would guess 12-14 hours a day.

I am doing the complete opposite.

I’m on track to make 8-figures this year and only work 4 hours a day on my businesses.
But it wasn’t always like this.

I once believed in the mantra of hustling 24/7.

When I was 22, I ran a coding boot camp in Canada where I was working 15-hour days.

I was running myself into the ground… Image
Read 15 tweets
Feb 9
This quote from Jim Rohn hit me hard:

"We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is discipline weighs ounces while regret weighs tons.''

Here's how to build your dream business (without sacrificing your freedom): Image
Most entrepreneurs believe that to succeed, they must endure endless hustle, stress, and burnout.

They sacrifice their health, relationships, and passions only to end up with a business they resent.

But what if there was a better way? A path of less resistance? Image
The ‘secret’ lies in building a personal brand.

It unlocks the holy grail of entrepreneurship:

A business that fuels your lifestyle instead of consuming it.

Imagine having the freedom to work from anywhere, on your own terms, while your business grows on autopilot.
Read 11 tweets

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