MATT GRAY Profile picture
Oct 5, 2024 14 tweets 5 min read Read on X
The greatest thinker of the 21st century:

Naval Ravikant.

He was an early investor in Uber, Twitter, and Notion.

And he famously said, “You’re not going to get rich renting out your time.”

Here are 10 of his teachings on wealth that changed my life: Image
Don’t Chase Money, Build Wealth

"Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth."

Most people try to become wealthy by chasing dollars.

Create wealth by building systems that work for you.
Prioritise Owning Equity

"You're not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom."

Trading time for money is a losing game. The real wealth comes from ownership.

Don’t be an employee. Be an owner.
Build Or Sell

"Learn to sell. Learn to build. If you can do both, you will be unstoppable."

• Build: The ability to create value
• Sell: The ability to communicate that value

Doing both is an unbeatable combination. Image
Focus On The Long Game

"Play long-term games with long-term people." Success compounds over time.

Surround yourself with people who think decades ahead, not just quarters.

Your network is your net worth; build it strategically.
Productize Yourself

Package your knowledge into a product that can be sold repeatedly.

Identify your unique combination of talents. Turn your expertise into a scalable offering.

Knowledge as a product is unlimited leverage.
The Possibilities Are Endless

"The internet has massively broadened the possible space of careers. Most people haven't figured this out yet."

The rules of wealth creation have changed. The internet allows you to reach billions.

Grow your personal brand and capitalize on it.
Create Automated Offers

"Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep."

Learn to code or create content.

Both allow you to scale your impact infinitely. Image
Anyone Can Create Leverage

"If you can't code, write books and blogs, record videos and podcasts."

You don't need to be technical to create scalable offers. Content creation is accessible to everyone.

You need leverage to build wealth.
You Decide Your Worth

"Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it."

My hourly rate is $5K/hr. Anything below that, I delegate or automate.

Your time is your most valuable asset; protect it.
Learn Constantly

"Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers."

Wealth creation requires a diverse skill set. Continuous learning is non-negotiable.

Build an uncommon skill combination to create unique value.
These principles aren't just theory.

They're the foundation of my success.

I've used them to build multiple 8-figure businesses and grow my audience to 2M+ followers.

But knowledge without action is useless. Image
Want to learn how to apply Naval's principles to your business?

I'll show you exactly how I've used leverage to generate $13.8M per year from content alone.

Learn how to turn your content into an automated lead-generation machine: founderos.com/discover/monet…
P.S. If you like proven systems, you'll love my weekly newsletter (it's free).

1 actionable tip to grow your online business.

Bonus: You’ll get my 50 Systems to Generate $1M Per Month Guide (worth $249) for free.

Join 137,000+ subscribers here:

founderos.com/newsletter

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More from @matt_gray_

Jun 28
How to monetize your expertise (without selling your soul):
The Expertise Paradox

Most experts are broke.

They have incredible knowledge but no system to monetize it.

Meanwhile, mediocre people with systems make millions.

Knowledge without systems is just expensive hobbies. Image
My Expertise Transformation Story

2017: Built my first system, hit $5,000/month

2021: Systemized everything, reached $150,000/month

2024: Founder OS generates $464,000/month

Same expertise. Different systems. Image
Read 17 tweets
Jun 26
How I replaced 15 employees with AI (and increased revenue 200%):
The Great Reset Is Here

Traditional jobs are disappearing faster than new ones are being created.

But AI isn't your enemy.

It's your greatest opportunity.

The founders who win are the ones who use AI to build, not fear it. Image
My AI Transformation Story

18 months ago, I had a team of 40 people.

Today, I have 25 people generating 200% more revenue.

What changed? I replaced humans with AI in these roles:

• Copywriter
• Offer Strategist
• Executive Assistant
• Email Sequence Writer

AI doesn't replace humans. It replaces human tasks.Image
Read 15 tweets
Jun 18
How to build a profitable personal brand (in just 30 days):
The Old Game Is Dead

Stop playing by outdated rules:

• Paying for ads → Diminishing returns
• Chasing algorithms → Constant anxiety
• Hiring PR firms → Speaking someone else's words
• Press features → Temporary spikes
• Networking events → Surface-level connections

The new game: Become the media company.Image
You = The Media Company

Most founders still don't get it:

• Media companies own their distribution
• Media companies control their narrative
• Media companies create intellectual property
• Media companies build loyal audiences
• Media companies monetize attention

Stop acting like a guest on someone else's platform.Image
Read 10 tweets
Jun 15
I make $1.1M per month while taking 4-day weekends.

Here's how to build a business that runs without you:
Systems > Hustle

Most founders are stuck working IN their business instead of ON it.

They chase growth through brute force when they should be building systems.

The simple truth:

• You don't need to work harder
• You don't need more hours
• You don't need more motivation

You need systems that run without you.

The difference between a job and a business is whether it works when you don't.
The AED Framework

This is the exact system I use to remove myself from operations:

• AUTOMATE what's repetitive
• ELIMINATE what's unnecessary
• DELEGATE what's not in your zone of genius

When something lands on your plate, run it through this filter immediately.

Your most valuable resource isn't money, it's your attention.Image
Read 8 tweets
Jun 11
How to sell (without feeling salesy):
Why Most Founders Hate Selling

After studying 300+ founder sales processes, I discovered why most hate selling:

• They use manipulative tactics that leave them feeling like they need a shower
• They focus on transactions (getting the sale) instead of transformations (changing lives)
• They separate valuable content from offers, creating a jarring disconnect
• They apologize for asking for money
• They treat selling as necessary evil instead of natural conclusion of helping

Your discomfort with selling isn't just costing you sleep, it's costing you millions.Image
The Ethical Wealth Formula That Changed Everything

(Value First × Trust Building) × Authentic Positioning
———————————————————
Frequency of Asks × Pressure Tactics

This isn't abstract theory. It's practical math:

• Increase the numerator: deliver more value, build more trust, position more authentically
• Decrease the denominator: reduce frequency of asks, eliminate pressure tactics
• Watch revenue soar while your integrity remains intact

Ethical doesn't mean unprofitable. It means sustainable.Image
Read 15 tweets
Jun 8
I generate $264,000 per month from content.

Not luck. Not grinding 80-hour weeks. Not spending millions on ads.

A proven system that converts attention into cash.

Here's exactly how:
Most founders are throwing money away.

I spent $487,000 testing content strategies over 3 years.

Here's what doesn't work:

• Posting whenever you "feel creative"
• Random "inspiration" posts with no strategic direction
• Chasing followers, likes, and comments while your bank account stays empty

Content without direction isn't just noise, it's expensive waste.Image
The Content GPS System That Changed Everything

After helping 732 founders transform content into cash machines, I've distilled it to three elements:

• G: Goals (specific revenue outcomes for each piece)
• P: Pillars (core themes that position you as authority)
• S: Systems (automated processes that run without constant input)

This is your 24/7 revenue engine on autopilot.Image
Read 19 tweets

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