He was an early investor in Uber, Twitter, and Notion.
And he famously said, “You’re not going to get rich renting out your time.”
Here are 10 of his teachings on wealth that changed my life:
Don’t Chase Money, Build Wealth
"Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth."
Most people try to become wealthy by chasing dollars.
Create wealth by building systems that work for you.
Prioritise Owning Equity
"You're not going to get rich renting out your time. You must own equity - a piece of a business - to gain your financial freedom."
Trading time for money is a losing game. The real wealth comes from ownership.
Don’t be an employee. Be an owner.
Build Or Sell
"Learn to sell. Learn to build. If you can do both, you will be unstoppable."
• Build: The ability to create value
• Sell: The ability to communicate that value
Doing both is an unbeatable combination.
Focus On The Long Game
"Play long-term games with long-term people." Success compounds over time.
Surround yourself with people who think decades ahead, not just quarters.
Your network is your net worth; build it strategically.
Productize Yourself
Package your knowledge into a product that can be sold repeatedly.
Identify your unique combination of talents. Turn your expertise into a scalable offering.
Knowledge as a product is unlimited leverage.
The Possibilities Are Endless
"The internet has massively broadened the possible space of careers. Most people haven't figured this out yet."
The rules of wealth creation have changed. The internet allows you to reach billions.
Grow your personal brand and capitalize on it.
Create Automated Offers
"Code and media are permissionless leverage. They're the leverage behind the newly rich. You can create software and media that works for you while you sleep."
Learn to code or create content.
Both allow you to scale your impact infinitely.
Anyone Can Create Leverage
"If you can't code, write books and blogs, record videos and podcasts."
You don't need to be technical to create scalable offers. Content creation is accessible to everyone.
You need leverage to build wealth.
You Decide Your Worth
"Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it."
My hourly rate is $5K/hr. Anything below that, I delegate or automate.
Your time is your most valuable asset; protect it.
Learn Constantly
"Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers."
Wealth creation requires a diverse skill set. Continuous learning is non-negotiable.
Build an uncommon skill combination to create unique value.
These principles aren't just theory.
They're the foundation of my success.
I've used them to build multiple 8-figure businesses and grow my audience to 2M+ followers.
But knowledge without action is useless.
Want to learn how to apply Naval's principles to your business?
I'll show you exactly how I've used leverage to generate $13.8M per year from content alone.
• Media companies own their distribution
• Media companies control their narrative
• Media companies create intellectual property
• Media companies build loyal audiences
• Media companies monetize attention
Stop acting like a guest on someone else's platform.
After studying 300+ founder sales processes, I discovered why most hate selling:
• They use manipulative tactics that leave them feeling like they need a shower
• They focus on transactions (getting the sale) instead of transformations (changing lives)
• They separate valuable content from offers, creating a jarring disconnect
• They apologize for asking for money
• They treat selling as necessary evil instead of natural conclusion of helping
Your discomfort with selling isn't just costing you sleep, it's costing you millions.
The Ethical Wealth Formula That Changed Everything
(Value First × Trust Building) × Authentic Positioning
———————————————————
Frequency of Asks × Pressure Tactics
This isn't abstract theory. It's practical math:
• Increase the numerator: deliver more value, build more trust, position more authentically
• Decrease the denominator: reduce frequency of asks, eliminate pressure tactics
• Watch revenue soar while your integrity remains intact
Ethical doesn't mean unprofitable. It means sustainable.
Not luck. Not grinding 80-hour weeks. Not spending millions on ads.
A proven system that converts attention into cash.
Here's exactly how:
Most founders are throwing money away.
I spent $487,000 testing content strategies over 3 years.
Here's what doesn't work:
• Posting whenever you "feel creative"
• Random "inspiration" posts with no strategic direction
• Chasing followers, likes, and comments while your bank account stays empty
Content without direction isn't just noise, it's expensive waste.
The Content GPS System That Changed Everything
After helping 732 founders transform content into cash machines, I've distilled it to three elements:
• G: Goals (specific revenue outcomes for each piece)
• P: Pillars (core themes that position you as authority)
• S: Systems (automated processes that run without constant input)